the ultimate guide to using color for content marketing
DESCRIPTION
Understanding how to use color isn't just for artists. Color carries the power to add meaning to your content, and to direct your audience at what to look at. Color has an impact on conversions and traffic. Starting with an understanding of color theory and primary colors will help you go on to choose the best color combinations for your content. Know how to use color to highlight important content, and keep things readable. Next, you'll need to know the psychology of color, and how people react differently to color according to gender and culture. What color should your button be? What color should you use in your graphics? The final decision of what color to use for your call-to-action is up to your audience. Using A/B testing, you can determine which colors work the best with your audience. http://coschedule.com/blog/color-psychology-marketing/TRANSCRIPT
THE ULTIMATE
Color GuideFOR CONTENT MARKETING
ColorWheel
PURE COLORSCOLOR + WHITE=TINTCOLOR + GRAY=TONECOLOR + BLACK=SHADE
Low Medium High
CONTRAST IS Essential
HIGH VS. LOW CONTAST
COMPLEMENTARY
TRIANGLE, RECTANGLE AND SQUARE COLORS
COLORS BRING
Emotion
SPIRITUAL, HEALING, PROTECTION, SOPHISTICATED
ENVY, FEMININITY
TRANQUILITY, SECURITY, INTEGRITY, PEACE, LOYALTY, TRUST, INTELLIGENCE
COLDNESS, FEAR, MASCULINITY
FRESHNESS, ENVIRONMENT, NEW, MONEY, FERTILITY, HEALING, EARTH
ENVY, JEALOUSY, GUILT
BRIGHT, SUNNY, ENERGETIC, WARM, HAPPY, PERKY, JOY, INTELLECT
IRRESPONSIBLE, UNSTABLE
HEALTHY, HAPPY, FEMININE, SWEET,COMPASSION, PLAYFUL
WEAK, FEMININITY, IMMATURITY
ROYALTY, NOBILITY, SPIRITUALITY, LUXURY, AMBITION, WEALTH
MYSTERY, MOODINESS
LOVE, PASSION, ENERGY, POWER, STRENGTH, HEAT, DESIRE
ANGER, DANGER, WARNING
COURAGE, CONFIDENCE, FRIENDLINESS, SUCCESS
IGNORANCE, SLUGGISHNESS
DEPENDABLE, FLEXIBLE, CRISP, CONSERVATIVE
DULL, BORING, CONSERVATIVE
FRIENDLY, EARTH, OUTDOORS, LONGEVITY, CONSERVATIVE
DOGMATIC, CONSERVATIVE
WEALTH, WISDOM, PROSPERITY, VALUABLE, TRADITIONAL
EGOTISTICAL, SELF-RIGHTEOUS
GLAMOROUS,HIGH TECH, GRACEFUL, SLEEK
INDECISIVE, DULL,NON-COMMITTAL
SECURITY, RELIABILITY, INTELLIGENCE, SOLID
GLOOMY, SAD, CONSERVATIVE
GOODNESS, INNOCENCE, PURITY, FRESH, EASY, CLEAN
ISOLATION, PRISTINE, EMPTINESS,
PROTECTION, ELEGANCE, DRAMATIC, CLASSY, FORMALITY
DEATH, EVIL, MYSTERY
BLUE TURQUOISE GREEN YELLOW
PURPLE PINK RED ORANGE
BROWN TAN GOLD SILVER
WHITE GRAY BLACK
COLOR PREFERENCE BY
Gender
CREATED BY COSCHEDULE
THREE PRIMARY COLORS ARE ALL YOU NEED TO MAKE THE REST OF THE COLORS ON THE COLOR WHEEL .
ADDING BL ACK AND/OR WHITE TO PURE COLOR GIVES YOU TINTS, TONES, AND SHADES. THESE ADD SUBTLE COLORS TO YOUR COLOR WHEEL.
CONTRAST IS WHAT MAKES YOUR CONTENT READABLE ANDHELPS HIGHLIGHT CONTENT THAT SHOULD STAND OUT . A MIX OF HIGH AND LOW CONTRAST WORKS BEST.
COMPLEMENTARY COLOR COMBINATIONS ARE OPPOSITES. THEY ARE GREAT FOR DRAWING AT TENTION, BUT CAN GET JARRING IF USED IN EQUIVALENT AMOUNTS.
ANALOGOUS AND MONOCHROMATIC COLOR COMBINATIONS ARE SUBTLE AND PEACEFUL.
SPLIT COMPLEMENTARY USES THE POWER OF COMPLEMENTARY BUT GIVES YOU THREE COLORS.
OTHER COLOR COMBINATIONS ARE EASY TO CREATE ON THE COLOR WHEEL.
COLORS SUGGEST POSSITIVE AND NEGATIVE EMOTIONS. THIS VARIES ACROSS CULTURES.
MEN AND WOMEN EXPERIENCE COLOR DIFFERENTLY. THEY HAVE DIFFERENT PREFERENCES. WOMEN SEE A
BROADER RANGE OF COLORS.
REMEMBER : HOW DO YOU CHOOSE THE BEST COLOR FOR YOUR CONTENT?
A/B TESTING WITH YOUR AUDIENCE.
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