the ultimate guide to marketing on linked in
DESCRIPTION
Attract leads like a magnet: our experts share 3 secrets to marketing on LinkedIn. Also, free e-book download with even more tips and secrets!TRANSCRIPT
MARKETINGLINKED IN3 SECRETS
THE ULTIMATE GUIDE TO
ON
ON USING THE POWER OF LINKED IN TO ATTRACT LEADS LIKE A MAGNET
The monstrous social network for
professionals yields numerous benefits
for intelligent entrepreneurs, job
seekers, and business development professionals
alike.
ARE YOU LEVERAGING YOURLINKED-IN PRESENCE?
SOMEFACTS
Here are
ABOUT LINKEDIN
Launched in 2003
300+ Million Members
More than 2.8 Million
companies have a page
2 new users per second
200 Group conversations per minute
Secret 1: Establish Stellar Credentials
LinkedIn users want to know youwell before connecting with you. Anoptimized profile is very important.
Fill out your profile completely todraw in good matches, get yourcontent discovered, and increaseyour chances of connecting withpeople you want to get access to.
EXPERT
TIP:
AN "OPTIMIZED"LINKEDIN PROFILE
FOLLOWS ATLEAST
GROUPS
50
Your headline carries the mostweight when users search onLinkedIn.
Make sure to use optimized keywords in the 120 "Header"characters so that you appear inreleated searches. Your titleshould be rich and descriptive!
Secret 2: Your Headline is Key
Secret 3: Recommend other professionals
Recommendations provide a powerfulway to establish real-world credibility. Reach out and recommend peoplewho’ve mentored you or impressed youin your career. Not only is doing so agood way to spread good “LinkedInKarma,” but doing so can yield realbenefits to yourself.
I know of at least one professional who, when lookingfor a new job, reached out to a former employer byproviding a great recommendation to the CEO of afirm he’d worked for few years prior.
Within an hour, he’d received back both a personal“thank you” from the CEO and an offer to consultwith that same firm. A year later, he’s a full-timeemployee again with a higher salary and a muchbetter job. The whole process began with a simplerecommendation made on a Saturday!
-Matthew Capala
CLICK HERE for a free copy!
Read the rest of
The Ultimate Guide toMarketing on Linkedin
Do you want to learn
LinkedIn more
secrets?
10 Secrets RevealedTips from Social Media expertsLearn to Make LinkedIn a PowerfulTool for Leads
The Authors
About
Author, SearchDecoder
Matthew Capala
Social Media Director, Didit
Ana Raynes
Editor-In-Chief, Didit
Stephen Baldwin