the ultimate guide to marketing on linked in

11
MARKETING LINKED IN 3 SECRETS THE ULTIMATE GUIDE TO ON ON USING THE POWER OF LINKED IN TO ATTRACT LEADS LIKE A MAGNET

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Attract leads like a magnet: our experts share 3 secrets to marketing on LinkedIn. Also, free e-book download with even more tips and secrets!

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Page 1: The Ultimate Guide to Marketing on Linked In

MARKETINGLINKED IN3 SECRETS

THE ULTIMATE GUIDE TO

ON

ON USING THE POWER OF LINKED IN TO ATTRACT LEADS LIKE A MAGNET

Page 2: The Ultimate Guide to Marketing on Linked In

The monstrous social network for

professionals yields numerous benefits

for intelligent entrepreneurs, job

seekers, and business development professionals

alike.

ARE YOU LEVERAGING YOURLINKED-IN PRESENCE?

Page 3: The Ultimate Guide to Marketing on Linked In

SOMEFACTS

Here are

ABOUT LINKEDIN

Launched in 2003

300+ Million Members

More than 2.8 Million

companies have a page

2 new users per second

200 Group conversations per minute

Page 4: The Ultimate Guide to Marketing on Linked In

Secret 1: Establish Stellar Credentials

LinkedIn users want to know youwell before connecting with you. Anoptimized profile is very important.

Fill out your profile completely todraw in good matches, get yourcontent discovered, and increaseyour chances of connecting withpeople you want to get access to.

Page 5: The Ultimate Guide to Marketing on Linked In

EXPERT

TIP:

AN "OPTIMIZED"LINKEDIN PROFILE

FOLLOWS ATLEAST

GROUPS

50

Page 6: The Ultimate Guide to Marketing on Linked In

Your headline carries the mostweight when users search onLinkedIn.

Make sure to use optimized keywords in the 120 "Header"characters so that you appear inreleated searches. Your titleshould be rich and descriptive!

Secret 2: Your Headline is Key

Page 7: The Ultimate Guide to Marketing on Linked In

Secret 3: Recommend other professionals

Recommendations provide a powerfulway to establish real-world credibility. Reach out and recommend peoplewho’ve mentored you or impressed youin your career. Not only is doing so agood way to spread good “LinkedInKarma,” but doing so can yield realbenefits to yourself.

Page 8: The Ultimate Guide to Marketing on Linked In

I know of at least one professional who, when lookingfor a new job, reached out to a former employer byproviding a great recommendation to the CEO of afirm he’d worked for few years prior.

Within an hour, he’d received back both a personal“thank you” from the CEO and an offer to consultwith that same firm. A year later, he’s a full-timeemployee again with a higher salary and a muchbetter job. The whole process began with a simplerecommendation made on a Saturday!

-Matthew Capala

Page 9: The Ultimate Guide to Marketing on Linked In

CLICK HERE for a free copy!

Read the rest of

The Ultimate Guide toMarketing on Linkedin

Do you want to learn

LinkedIn more

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10 Secrets RevealedTips from Social Media expertsLearn to Make LinkedIn a PowerfulTool for Leads