the ultimate guide to google next...the ultimate guide to google next 2018 cut through the clutter...

The Ultimate Guide to Google Next 2018Cut through the clutter to plan an awesome conference experience.

July 24–26,2018 / Moscone Center, San Francisco

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1 / What is Google Next

2 / Key Dates & Times

3 / Top Sessions, Speakers & Companies

4 / Best Spots to Eat, Drink & Play

5 / Events to Fill Your Social Calendar

6 / Tips for Before, During & After the Event

7 / Meet ProsperWorks

Contents

The Ultimate Guide to Google Next 2018


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Google Next is a conference that brings together

leaders, developers, and entrepreneurs who use

Google Cloud technology at work. For a week in

San Francisco, participants explore exciting ways

to unlock new business opportunities and build the

future of the cloud.

This year’s conference will feature over 400

sessions, including keynotes, codelabs, and

breakouts, as well as the opportunity to network

with Googlers, partners from their ecosystem and,

of course, the other 20,000 attendees.

The Basics



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Application Development

Collaboration & Productivity

Data Analytics

Infrastructure & Operations

Internet of Things (IoT)

Machine Learning & Artificial Intelligence

Mobility & Devices

Security

2018 Themes



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Monday, July 23

7am – 6pm Event Check In

9am – 6pm Bootcamps

5pm – 6:30pm Women Techmakers Social

6:30pm – 8pm Celebrate Diversity Reception

Tuesday, July 24

7am – 6pm Event Check In

9am – 10:30am Keynote

10:30am – 5:30pm Expo, Google & Partner Showcase, Hands-on Labs, and Equality Lounge

11am – 5:30pm Office Hours & Meetups

11am – 5:55pm Spotlight & Breakout Sessions

11am– 6pm Certification Testing

Wednesday, July 25

7am –6pm Late Event Check In Available


10:30am – 5:30pm Expo, Google & Partner Showcase, Hands-on Labs, and Equality Lounge

11am – 5:30pm Office Hours & Meetups


11am – 6pm Certification Testing

7pm – 10pm Evening Event

Next ‘18 Agenda



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Thursday, July 26

8am – 4pm Late Event Check In Available


9am – 2:30pm Expo, Google & Partner Showcase, and Hands-on Labs


9:30am – 1:45pm Office Hours & Meetups

10:30 –12:30pm Equality Lounge

11am – 6pm Certification Testing

Friday, July 27

8am – 5pm Bootcamps

Next ‘18 Agenda



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With 400+ sessions to choose from, just looking

at the agenda for Next ‘18 can be overwhelming.

That’s why we’ve done the hard work for you.

In this section, you’ll find the top sessions for

business, product, and revenue leaders. Whether

you want to discover new technology, stay on top of

cloud trends, build your skills, or learn relevant tips

and tricks, you’ll find sessions that appeal to you.

Must-Attend Next ‘18 Sessions



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For G Suite Users

G Suite Product Roadmap:

2018 and Beyond

Ryan Taketa, Product Marketing Manager, G

Suite at Google will lead this product roadmap

presentation, sharing what you can expect from

G Suite in 2018 and beyond.

The Google Docs,

Sheets, and Slides

Ecosystem: Stronger

Than Ever, and Growing

Google Product Manager Adam Tishok and

UX Engineer Aaron Wheeler will discuss the

various integration and ecosystem options

that are available to integrate with Docs,

Sheets, and Slides.

Hangouts Chat and the

Future of Enterprise Team

Collaboration

Matthew Leske, Group Product Manager at

Google, will discuss recent updates to Hangouts

Chat and how your team can make the most of

this team collaboration platform.

The Future of Gmail: A

Deep Dive and Roundtable

Matthew Izatt, Product Manager at Google, will

give a recap of the latest in the new Gmail UI and

what lies ahead on the Gmail roadmap. You’ll

also get the chance to ask questions and share

insights with the Gmail leadership team in this

roundtable session.

How Intelligence in Drive

Can Unlock the Value of

Your Organization’s Content

and Make Your Employees

More Productive

This session features Staff Software Engineer

Mike Colagrosso, Senior Interaction Designer Sean

Whipps, and Product Manager Joshua Smith,

who will share how current and future intelligence

features in Drive can promote productivity.

Why Google Docs, Sheets,

and Slides? How G Suite

Transforms the Way Your

Company Works

A team of Google product and engineering

leaders will share some of G Suite’s

intelligence-driven productivity features and

how they can empower a company to work

more quickly and efficiently.



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For Business Leaders

Why Execution is Everything

in the On Demand Economy

Wrike Founder and CEO Andrew Filev will

investigate how the G Suite platform can unlock

a digital workflow that transforms how teams

operate at scale.

Preparing and Operating

at Maximum Scale for

Black Friday

Carl Franklin, Head of Solutions for Americas

East, Google Cloud Platform, will present a

process to help retailers plan, prepare, and

operate a solution to handle the massive

traffic that’s anticipated during Black Friday

and Cyber Monday.

Constellation’s

Alan Lepofsky on the

Future of Work

Constellation Research Future of Work analyst

Alan Lepofsky will share insights into how

tools like Google App Maker, JamBoard, and

YouTube are changing the way people work.

Engage All of Your

Employees in LumApps,

the Social Intranet

Recommended for G SuiteOlivier Chanoux, Co-Founder and CMO at

LumApps and a proud ProsperWorks customer,

will give an overview of how LumApps functions

as a social intranet, powerful search, information

sharing tool, and more.

30 Time-Saving

G Suite Tips to Help

Your Employees Be More

Productive

Ever wish you had your own personal G Suite

tutor? Now you’ve got three! Google Product

Manager Mario Anima, Senior UX Researcher

Stacy Saabye, and Product Manager Zeina Oweis

will share workflows that span multiple G Suite

products to boost your team’s efficiency.

Predicting Sales During

Hurricanes for a Home

Improvement Retailer

Dan Kopp, Matt Yates, and Charlie Morn

from North Highland will share how their

organization used TensorFlow to train a

recursive neural network based on weather

data and help a home improvement retailer

prepare for spikes in demand.



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For Product Leaders

Spotify’s Journey

to the Cloud

Learn how Spotify migrated its global application

from European and American data centers to

GCP in this session featuring Ramon van Alteren,

Spotify’s Director of Engineering.

Your Apps Can Talk!

Introducing Cloud

Text-to-Speech

Get to know the newly released Cloud Text-to-

Speech and discover the product’s three main

use cases: call center apps, IoT devices, and

media content publishers. Then, hear from a

current Cloud Text-to-Speech customer about

what they’ve been able to accomplish so far.

Google Apps Scripts in

Action: Automating Common

Tasks Across G Suite

In this session led by members of Google’s

Product and Engineering teams, you’ll learn

about the most common use cases of macros

and how to apply them using Apps Scripts,

enabling you to automate tasks and create

customized tools for your business.

Building on the

Docs Editors:

APIs and Apps Script

Hoping to integrate with G Suite? This session,

led by Google Software Engineers Maurice Codik

and Yash Saini, will give developers an overview

of how to join the G Suite ecosystem via API,

add-ons, and more.

Building Chatbots with

Machine Learning

Want to create a fully functional and

conversational chatbot? Join this session with

Google Cloud Customer Engineer Robert Martin,

and you’ll learn to use DialogFlow and Natural

Language Processing to achieve just that!

Developing and Extending

Applications with

G Suite Tools and Platforms

In this half-day bootcamp with Google

Developer Advocate Wesley Chun, you’ll gain

exposure to two ways to programmatically

access G Suite apps and data. This G Suite

developer tour will provide you with the

knowledge and code you need to get started

on projects right away.



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For Revenue Leaders

The Evolution of

Relationship Management

Our Chief Marketing Officer, Morgan Norman,

will moderate this panel featuring leaders from

Google, IDEO, and Udacity about the shift from

contact management to relationship building and

offer tips on keeping your customers happy while

building a successful business.

Develop Your Data-Driven

Storytelling Chops with

Four Simple Principles

Storytelling: it’s the word on every marketer’s

lips. Soleil Kelley from Google’s Product

Marketing team will examine how to use

data to tell a great story with narrative arc,

visualization, and interaction.

How to Simplify Business

Processes with G Suite

Learn how to improve your team’s core

workflows like budgeting, inventory

management, and project status tracking from

Google’s own Product and Program Managers.

Marketers in Conversation:

How to Maximize the Value

of Your Customer Data

Michelle Kraemer, Global Strategy Lead, Cloud

for Marketing will lead this panel of Google

Cloud customers and dig into how they’re using

the platform to solve for key marketing use

cases including predictive analytics, advanced

attribution, creative optimization, and more.

Get Smarter with Marketing

and Customer Data

How can you build customer intimacy—with

technology? Cloud Marketing Managing

Director Damian Lawlor and Global Strategy

Lead Biren Kalaria will show you how to reduce

technology friction across the data lifecycle

and how to apply machine learning to common

marketing problems.

The Value of G Suite, and

How the State of Colorado

Saved Millions

Learn how the State of Colorado saved $12

million in four years by adopting G Suite

and how your organization can enjoy similar

results in this presentation from Lilo Santos,

OIT Director at the Office of Information

Technology in the State of Colorado.



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The Google Next agenda is packed with incredible

speakers from a range of industries and

backgrounds, so you really can’t go wrong. But hey,

there’s a lot to do—and you might be a bit short on

time. So, we’ve highlighted a few of our favorite

speakers to help make your decision-making

process just a little bit easier.

Speakers You Can’t Afford to Miss



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Speakers Not to Miss

Don’t miss Google Cloud CEO Diane

Greene. A veteran of the tech space,

she co-founded and served as the CEO

of VMWare for 10 years prior to joining

Google. As a board member of Alphabet,

Google’s parent company, she will be

sharing her rich experiences and insights

on the cloud.

Olivier will be providing an introduction to

the LumApps product, a holistic intranet

platform endorsed by Google that houses

all corporate content and enterprise tools

in one place. And Olivier definitely knows

how to have fun—check out some of the

highlights from his experiences at Google

Next Tokyo in 2017 here.

Diane Greene

CEO, Google Cloud

Olivier Chanoux

Co-Founder & CMO,

LumApps



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Alan will be discussing how G Suite and

other Google products are shaping the

future of work. Alan is a frequent presenter

and writer on this topic—check out some

of his insights in this episode of Think Tank

by Adobe, The Future of Work.

Alan Lepofsky

VP & Principal Analyst,

Constellation

Research


Fei Fei Li, who’s also the Director of the

Stanford University Artificial Intelligence

Lab, will share the latest developments in

machine learning and artificial intelligence.

Fei Fei Li

Chief Scientist of

ML/AI, Google Cloud



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As Google’s Global Strategy Lead at Cloud

for Marketing, Michelle Kraemer will be

leading a panel discussion on how Google

products can help marketers solve some

of their trickiest problems. Michelle has

wide experience at Google, ranging from

Senior Sales Consultant and Business

Development Manager, and has built

leading international sales teams across

several industries, so she’ll bring deep

knowledge of Google and sales/marketing

strategy to the table.

Andrew is presenting on how digital

tools can promote productivity. Andrew’s

company, Wrike, has over 15,000

customers and millions of users around

the world and has been named a Deloitte

Fast 500 for three years running. He

frequently shares insights on operational

excellence and productivity—here’s a

profile of Andrew and Wrike from Forbes

and another from The New York Times.

Michelle Kraemer

Global Strategy

Lead, Google Cloud

for Marketing

Andrew Filev

Founder and CEO,

Wrike



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Dan is presenting a case study on using

TensorFlow to predict demand for home

improvement products following a hurri-

cane. He’s joined by his North Highland

colleagues, Senior Data Analyst Charlie

Morn and Expert Practitioner Matt Yates,

who was recently named a Rising Star of

Consulting.

Dan Kopp

Director of

Data & Analytics,

North Highland


Morgan is the Chief Marketing Officer

at ProsperWorks, where he leads a

team of marketers on Brand Strategy,

Demand Generation, Content and

Product Marketing, Communications, and

Storytelling. He’s also an abstract painter,

photographer, and avid backpacker.

Morgan Norman

CMO, ProsperWorks



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Part of the fun of attending a conference like

Next is learning about all the cool companies and

partners that play nice with Google Cloud products.

But in the hustle and bustle of daily life and travel

preparations, you might not have time to research

who’s who on the guest list. Fret not, we’ve pulled

together this list so you know which brands to look

out for. Bonus: We even added in a fun fact that

you can throw into the conversation to get the ball

rolling and impress these new friends.

Cool Companies to Check Out



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Fun fact: 30% of Google’s top 100 G Suite

customers in France have chosen LumApps to

build their intranet. C’est magnifique! They’re also

a ProsperWorks customer, so clearly they have

excellent taste.

Fun fact: In 2017, ProsperWorks raised $53M in

Series C funding, making it the most well-funded

CRM company in the last decade.

LumApps offers an enterprise intranet portal that

brings all corporate information, social feeds,

workspaces, G Suite, and business applications

together in one place.

ProsperWorks helps companies build stronger

relationships with a CRM that’s simple to

use, eliminating manual data entry through its

seamless integration with G Suite applications.

Companies to Check Out

Fun fact: The company blog is called “Crumbs

from the Cloud”. Get it? (Because they’re

“Cloudbakers!”)

This Premier Google Cloud partner can help you

out with all of your migration needs, whether

you’re moving from on-prem, another cloud, or

simply a concept.



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Fun fact: Can GDPR preparedness count as fun?

Maybe not for everyone, but Spanner’s 9-part

series on GDPR readiness will give you a crash

course in everything you need to know.

Fun fact: On Star Wars Day (May the 4th), they

published a blog post on what Star Wars can

teach us about business technology. Yoda is

quoted heavily. The force is strong with this one.

Spanning provides cloud-to-cloud backup and

restoration for team Drives in G Suite, Microsoft,

and Salesforce.

AODocs helps you manage your documents

and workflows, ensure compliance, and build

business applications.


Fun fact: Wrike’s CEO, Andrew Filev, is speaking

at Next ‘18. He was also featured in The New

York Times’ Corner Office profile.

Wrike is a cloud-based collaboration and project

management software that scales across teams

in any business.



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Fun fact: Last year, Looker debuted as a “Strong

Performer” in the Forrester Wave report on

Enterprise BI platforms after scoring off the

charts in the ‘Strategy’ category.

Looker is an enterprise business intelligence

and data analytics platform that’s on a

mission to give the world better insights.


Fun fact: This past April, BetterCloud raised

$60 million in Series E funding. Looks like this

cloud just made it rain!

Cloud management and security for all major

SaaS applications, including user lifecycle

management, data loss prevention, admin

permissions, and IT maintenance.



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Now that we’ve gotten the serious stuff out of the

way, let’s get down to business: where are you going

to eat, drink, and play between sessions? We turned

to the ProsperWorks team for their expertise on all

that San Francisco has to offer.

Cures for Hunger, Thirst, and Boredom



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“The Bird has the best chicken sandwich

in the area for lunch.” —Sean Cox, QA

Manager

The Bird is located at 115 New

Montgomery Street. It’s open Monday to

Wednesday from 7:30am – 9pm, Thursday

and Friday from 7:30am – 10pm, and

Saturdays from 9pm – 8pm.

“Dottie’s True Blue Cafe for brunch…

get the coffee cake!” —Omar Calles, QA

Analyst

Dottie’s True Blue Cafe is located at 28

6th Street. It’s open Monday, Thursday,

and Friday from 7:30am – 3pm and

Saturday and Sunday from 7:30am – 4pm.

Please note it’s closed on Tuesday and

Wednesday!

“Bowl’d Açai in Mint Plaza for lunch.”

—Prianka Rayamajhi, Senior Product

Designer

Bowl’d Açai is a food truck that often sets

up shop at Mint Plaza on weekdays from

8am – 2:30pm. Check their website for

up-to-date hours and locations.

Places to EatNear Moscone Center

Dottie’s True Blue CafeWalking distance: 14 minutes

Bowl’d AçaiWalking distance: 14 minutes

The BirdWalking distance: 5 minutes



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“Cheesecake Factory views minus the

wait!” —Shannon Goh, Strategic Partner

Manager

Burger Bar is located on the 6th floor

of Macy’s on 251 Geary Street in Union

Square. It’s open Monday to Thursday

from 12pm – 9pm, Fridays and Saturdays

from 11am – 10pm, and Sunday from

11am – 8pm.

Places to EatNear Moscone Center

Zero ZeroWalking distance: 7 minutes

Burger BarWalking distance: 13 minutes

“Zero Zero for pizza!” —Ashley Hall,

Customer Success Manager

Zero Zero is located at 826 Folsom Street.

They’re open 11:30am – 9:30pm from

Monday to Wednesday, 11:30am – 10pm

on Thursdays, and 11:30am – 10:30pm on

Fridays and Saturdays.



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Places to DrinkNear Moscone Center

“The View Lounge for cocktails and

amazing views.” —Shannon Goh, Strategic

Partner Manager

The View Lounge is located on the 39th

floor of San Francisco Marriott Marquis on

780 Mission Street. It’s open from 4pm –

1am from Sunday to Wednesday and from

4pm – 1:30am Thursday through Saturday.

“Marianne’s (the secret bar inside The

Cavalier) for delicious cocktails.” —Prianka

Rayamajhi, Senior Product Designer

Marianne’s is next to The Cavalier and the

Hotel Zetta at 360 Jessie Street. It’s open

Thursday through Saturday, 6pm – 2am.

(Note that it’s closed from Sunday to

Tuesday.) You can make reservations in

advance, but they also take walk-ins.

“Tequila Mockingbird has good drinks!”

—Matthew Muiter, Design Engineer

Tequila Mockingbird is located at 86

2nd Street. It’s open Monday to Friday

from 2pm – 2am and Saturdays from

5pm –2am.

Marianne’sWalking distance: 9 minutes

Tequila MockingbirdWalking distance: 7 minutes

The View LoungeWalking distance: 6 minutes



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Places to DrinkNear Moscone Center

“Go to Rickhouse for drinks!” —Seimith

Suth, Senior Design Engineer

Rickhouse is located at 246 Kearny Street.

It’s open on Mondays from 5pm – 2am,

Tuesday through Friday from 3pm – 2am,

and Saturdays from 6pm – 2am.

“A retro-themed speakeasy with swanky

cocktails.” —Amanda Chiang, Account

Executive

Local Edition is located at 691 Market

Street. It’s open Monday through Thursday

from 5pm – 2am, Fridays from 4:30pm –

2am, and Saturdays from 7pm – 2am.

Local EditionWalking distance: 7 minutes

RickhouseWalking distance: 11 minutes



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Places to PlayNear Moscone Center

“Sweet views of the city!” —Siena Witte,

Marketing Automation Manager

Take in a gorgeous view of San Francisco

at One Kearny, a public 11th-floor terrace

(entrance at 23 Geary Blvd). The One

Kearney is open Monday to Friday, 10am

– 5pm. You’ll need to bring your ID, and be

sure to take the elevator on the left!

“The Playroom at Hotel Zetta if you want

to do some shuffleboard and giant Jenga.”

—Prianka Rayamajhi, Senior Product

Designer

Indulge in some friendly competition at

The Playroom, located on the 2nd floor of

Hotel Zetta on 55 5th Street. It’s open every

day, 4pm to 12am.

“Lots of old-school games and a whole

row of awesome pinball games.” —Emma

Chapman, Customer Marketing Manager

Bask in the nostalgia of the classics at

Coin-Op Game Room at 508 4th St. It’s

open Monday to Friday from 4pm – 2am,

and Saturday to Sunday from 2pm – 2am.

The PlayroomWalking distance: 10 minutes

Coin-Op Game RoomWalking distance: 10 minutes

One KearnyWalking distance: 8 minutes



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Places to PlayNear Moscone Center

“Skeeball and games!” —Siena Witte,

Marketing Automation Manager

What’s better than beer, wings, and

Skeeball? The Golden Gate Tap Room is

at 449 Powell Street and is open every day

from 11:30am – 2am. And yes, they have

Happy Hour (just not during big games.)

“SPiN for ping pong and drinks.”

—Rishav Rastogi, Senior Software Engineer

Bring your A-game to SPiN at 690

Folsom Street. It’s open Monday to

Thursday from 11am – 12am, Fridays

and Saturdays from 11am – 2am, and

Sundays from 11am – 10pm.

SPiNWalking distance: 4 minutes

The Golden Gate Tap RoomWalking distance: 14 minutes



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Just because the sessions are done for the day

doesn’t mean that the fun has to end. With all that

free time, why not connect with other members of

the Next community or explore fun local events that

San Francisco has to offer? Browse through, mark

your social calendar accordingly, and enjoy.

For Your Entertainment

The Ultimate Guide to Google Next 2018 28



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ProsperWorks is teaming up with Cloudbakers, BetterCloud, LumApps, Spanning, and AODocs

to put on a happy hour at at Novela, a stylish, literary-themed bar that’s just a 4-minute walk

from Moscone Center. So, put on your drinking pants and come down a cold one (or a fancy

cocktail, if that’s more your style) on us! RSVP here.

Keep on (food) truckin’

Can’t decide what you want for lunch? Head

over to 5th & Minna, a short 8-minute walk from

Moscone Center, for the Off The Grid food truck

gathering. There’s a rotating roster of vendors,

but you’re likely to find everything from Korean

and Filipino fusion to cheesesteaks and burgers.

Bring your appetite—and a friend. Lines can get

long during peak hours, so be prepared for a bit

of a wait.

Take me out to the ballgame

Fancy a hot dog and some garlic fries with a

breathtaking view of the Bay? (We’re also told

that there will be baseball!) Catch the Giants vs.

Brewers game at AT&T Park (a 15-minute walk

from Moscone Center)—grab your tickets here.

Take a paws

Looking for some light lunchtime entertainment?

Head over to the Contemporary Jewish

Museum’s Commons in the Blue Cube, a

6-minute walk from Moscone Center, for 30

minutes of adorable animal videos.

Find a muse(um)

On Thursday night, most San Francisco

museums stay open late and welcome the

21-and-over crowd with special programming.

Take your pick of the SF MoMa (a 2-minute walk

from Moscone Center, open until 9pm), After

Dark at the Exploratorium (open until 10pm), or

NightLife at Cal Academy (open until 10pm). The

Contemporary Jewish Museum (a 6-minute walk

from Moscone Center) is also putting on a talk

about the American Jewish History of Tattoos

with Don Ed Hardy, Mary Joy Scott, Grime, and

Horitaka from 6:30 – 8:00 PM.

The Next Best Happy Hour

July 25

July 26

July 26

July 26

410 Minna St

24 Willie Mays

Plaza

736 Mission St

Varies

July 24, 2018 662 Mission St6:30 – 9:30pm

11am – 2pm

7:15pm

12:30 – 1:00pm

Varies


06 / Tips Before, During & After the Event

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If you’re trying to get the most out of Next ‘18,

congratulations! Reading this guide is a great start.

We’ve already shared our recommendations for

which speakers, sessions, and events to check out

as well as a carefully curated list of spots where you

can experience San Francisco like a local. Now, it’s

time for a few tried-and-true strategies for attending

the conference like a pro.

Hot Tips



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Networking TipsDo some research upfront to identify some

speakers, vendors, and attendees that you’d

like to connect with.

Tap your network to see if anyone can introduce you ahead of time. Even if you

don’t have a warm introduction, you can reach out to the speakers via social

media to let them know you’re looking forward to attending their session.

Use this opportunity to strengthen your

existing connections.

If you met someone at Next last year or another conference, or just have some other

loose connection, make plans to meet up for coffee.

(FYI, there’s a robot barista at Café X in The Metreon, a 3-minute walk from Moscone

Center. We think “robot barista” is a pretty good conversation starter, don’t you?)

Do your own thing.

Check out some of our recommended spots in Section 4, book a table for a small

group, and invite a couple of your new friends to join you.

If you’re on the introverted side, some simple shifts

in perspective can help you become a boss at networking.

Look for ways that you can help or connect others (that way you’re not always in the position of

initiating the same type of small talk). It’s also useful to have a mindset of curiosity. Learn as much

as you can about the person you’re sitting next to or standing in line in with. Ask enough questions

and you’re bound to find some common ground!

Bring business cards!

Yes, this is a tech conference, but there’s something refreshing about

having a physical artifact, and it makes it much easier to connect with

people after the conference.



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Conversation Starters

Google was originally named “Backrub”. The

name was changed to Google when they

registered the Google.com domain in 1997.

While there are sharks living in the San Francisco Bay, most

of them are small and not very dangerous. So, that whole thing

about shark-infested waters surrounding Alcatraz might be a

bit of an exaggeration.

It took only 4 years to build the Golden Gate Bridge, but the recent rebuilding of the

Oakland side of the Bay Bridge took 11 years!

The model for the bear on the California

state flag was one of the last wild

grizzly bears in San Francisco. His name was Monarch, and he lived in Golden Gate

Park until he was captured and brought to the zoo, where he

lived for 22 years.

The first ever Google doodle was a Burning Man stick figure that

came out on August 30, 1998 when Larry and

Sergey visited the Burning Man festival in Nevada.The name Google

is derived from the mathematical term

“googol,” which is a 1 with 100 zeros following it.



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Technology Tips

If you’re going to be active on social media, be sure

to use and follow the #GoogleNext18 hashtag. It’ll

be a great way to be a part of the conversation and

connect with fellow attendees and speakers.

If you decide you are going to be using your phone

and laptop, be sure to bring your chargers and extra

battery packs. It’s no fun to run out of juice in the

morning and not be able to find your way to the lunch

spot you picked out ahead of time (ahem, section 6).

The ultimate power move: in addition to bringing

your own chargers, bring a power strip. Outlets are

always at a premium at conferences, so by expanding

the available spots, you’ll be setting yourself up to

make instant friends! (Thanks to Skillcrush for this

recommendation!)

There are conflicting schools of thought on whether you should use your laptop and/or smartphone during conferences. Many people find it anti-so-cial and off-putting. Research also shows that taking notes by hand is a more effective way of remembering what you learn. But, since it’s a tech conference in San Francisco, having and using technology is inevitable.

Here’s how to do tech right at Google Next:



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Post-Conference TipsThe fun doesn’t have to end when Next ‘18 draws to a close. Here are a few ways to keep a good thing going:

After the conference ends, go through all your notes.

Add extra context or insights, make a to-do list of follow-up items, and spend some time processing the major takeaways and what your next steps will be.

Offer to spread the knowledge to your coworkers.

Whether you simply share a Google doc with your notes, put together a lunch and learn for anyone who’s interested, or give a formal presentation to your department, look for ways to make sure you’re not the only one at your company who benefits from your attendance.

Stay in touch with those connections you worked so hard

to make!

Invite people to connect on LinkedIn, send them a quick email to let them know you enjoyed meeting them, and follow up on any points you discussed or reiterate how cool the robot barista was—basically look for ways to solidify the connection.steps will be.

Curate conference highlights to share in a blog post or

via social media

Check out the conference hashtag and gather some of the tweets, LinkedIn posts, photos, and videos that sum up the key moments and insights, and add in your own take. Your marketing team might be thrilled to publish it on your company blog, or you can publish it on LinkedIn or Medium.


07 / Meet ProsperWorks

35

ProsperWorks is the #1 recommended CRM for G

Suite. It’s quick and easy to deploy for any team

and integrates natively with the tools you already

use: Gmail, Docs, Sheets, Slides, Meet, and Drive.

Designed to boost your productivity, ProsperWorks

automatically captures customer data, eliminating

the need for data entry and freeing up your team

to focus on what they do best: working together to

build long-term, profitable customer relationships

that drive sustainable business growth.

Want to learn more? Book a demo, and we’ll show

you how ProsperWorks can help your team work

(and sell) more efficiently. Or just drop by Booth

#1515 in Moscone South!

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