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TITLES

Section Three

THE

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The Titles.

What is the purpose in magazine world of trying to create engaging titles? Publishers want people to truly desire to read the content by picturing how it will apply to their lives.

So, how do magazines make this happen?

Very carefully my friend.

And those same careful steps can help you take the time to create appealing titles for your posts. I’m going to show you examples over the next few pages, but let’s get into the five styles or categories of what you can choose to highlight with effective title names.

1. The essential approach.

2. The popular-with-a-twist approach.

3. The novel approach.

4. The complete approach.

5. The experience approach.

One key to all of this—make it believable. Base your title on what people need (and what they think they need) when it comes to a brand like yours, and then present a believable solution through a non-outlandish article title.

Examples: Title 1: Insight on How to Get Your Gluteus in Better Shape {Boring. I just fell asleep.} Title 2: 10 Quick Tips for Better Buns—That You Can Do Every Morning {Believable. I like it.} Title 3: Super Sexy Now!!! The Secret That Will Change Your Entire Life {Really? Whatever, dude.}

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Check out the 63 title formulas and examples below and on the next few pages. Use the last column to create a title that’s applicable to your brand using each row’s formula.

The Titles.

Formula: Example: Plug it in for your brand:

Confessions of a {insert the title of what you do here}

Confessions of a Personal Trainer or Confessions of a Personal Trainer Who Loves Cookies

How I Started {desirable industry action} Without {undesirable personal outcome}

How I Started Monetizing My Blog Without Losing My Soul

X Rules for {doing something epic or foundational in your industry}

10 Rules for Becoming a Highly Sought After Yoga Teacher

How the Unlikely {good word here} {rise/fame/stats} of {industry thing here} Actually Make(s) Sense

How the Unlikely Popularity of Emojis Actually Makes Sense and Can Help You Plan a Killer App

The New {insert industry word here} Revolution

The New Blogging Revolution--And How You Can Get in On It

How to Hack {insert industry word here}

How to Hack Luxury Travel

Why I {unexpected industry action} and How It {desirable outcome}

Why I Stopped Weighing In After Workouts and How It Helped Me Get Healthy

The New Wave of {industry word or trend} and What It Means for You

The New Wave of Niche Virtual Assistants and What It Means for You

How to {insert industry verb of importance to your audience} Like a {insert industry word/position of importance to your audience}

How to Invert Like a Yogi Boss

X Steps to Your {industry word} Breakthrough

5 Steps to Your Chakra Breakthrough

The X {industry word} Secrets that Will Change the Way You {industry verb}

The 10 Web Developer Secrets That Will Change the Way You Present Yourself to Employers

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Continue checking out all the formulas and examples below. Use the last column to create a title that’s applicable to your brand using each row’s formula.

The Titles.

Formula: Example: Plug it in for your brand:

How to Become {cool adverb} {desirable industry characteristic} as a/an {industry label}

How to Become Insanely Efficient as an Online Coach

X Skills You Need for {desirable industry characteristic or outcome}

5 Skills You Need for Baking the Perfect Cake Every Time

How I {desirable industry result} How I Went Full Time with My Vegan Coaching Business

Why Every {industry label} Needs to {industry action}

Why Every Yoga Teacher Needs to Learn Another Language

X Underutilized/Uncommon/etc. Ways to {achieve a desired industry result}

10 Uncommon Ways to Grow Your Accounting Business

Why Every {industry label} Needs a/an {industry tool or process}

Why Every Freelancer Needs an Internal and External Project Checklist for Clients

Inside the {industry process of interest to your audience}

An Inside Look at the Creation of a Feature Film

X Essential {industry tools} to/for {desirable industry outcome}

3 Irreplaceable Apps for Photo Editing

The X Essential {industry tools} You Need for Your {industry situation your audience wants or has}

The 5 Essential Kitchen Tools You Need for Your Raw Vegan Food Prep Business

X Quick and Simple Tips for {an industry process}

5 Quick and Simple Tips for Ending an Argument with Your Spouse Peacefully

Super Charge Your {situation or process} in X {time unit}

Super Charge Your Morning Routine in 10 Minutes

Power Up Your {situation or process} by {action(s) people can take}

Tighten Up Your Client Calls by Creating Epic Agendas

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Continue checking out all the formulas and examples below. Use the last column to create a title that’s applicable to your brand using each row’s formula.

The Titles.

Formula: Example: Plug it in for your brand:

The Ultimate Guide to {industry process}

The Ultimate Guide to Using Google Analytics or The Ultimate Guide to Your Photography Editing Flow After Shooting a Wedding

The Ultimate Guide to Becoming a/an {industry word}

The Ultimate Guide to Becoming an Invitation Designer

The Unofficial Textbook on {industry action} {desirable word to modify the action}

The Unofficial Textbook on Marketing Your Food Brand Epically

How to {achieve a desirable industry outcome}: The Beginner’s Guide

How to Develop a Home Yoga Practice: The Beginner’s Guide

How to Avoid the X Common {undesirable word} of {insert industry action/result}

How to Avoid the 3 Common Pitfalls of Monetizing Your Blog

Why It’s Important to {action or mindset} and How to Start Doing It

Why It’s Important to Track Your Instagram Analytics and How to Get Started

Is {industry word} a Good Fit for You? Here’s How to Tell

Is CrossFit a Good Option for Your Fitness Goals? Here’s How to Tell

X Signs You’re Actually a {industry word}

12 Signs You’re Actually a Life Coach in Disguise

X Things You Should Know About Being a/an {industry position}

4 Things You Should Know About Being a Professional Freelance Writer

X Things No One Tells You About {desirable industry outcome}

3 Things No One Tells You About Going Fully Vegan

How to Use {industry tool or process} to {achieve a desired result}

How to Use Smart Sequencing to Create a Memorable Yoga Class

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Continue checking out all the formulas and examples below. Use the last column to create a title that’s applicable to your brand using each row’s formula.

The Titles.

Formula: Example: Plug it in for your brand:

The Behind-the-Scenes of How I {achieved a desired industry result}

The Behind-the-Scenes of How I Got My Family to Go Trash-Free for 90 Days

The True Story of How {industry person} {achieves desired industry results}

The True Story of How Instagrammers Build a Following and Make Money

X Ways that {industry tool} Can Revolutionize the Way You {industry action}

5 Ways that Later (an App) Can Revolutionize the Way You Publish Visual Content

The {industry label or word} Glossary for Newbies

The Photography Glossary for Newbies

{Industry} Demystified: The Tips, Tricks, and Secrets

Meal Prepping Demystified: The Tips, Tricks, and Secrets

How to Really {industry action} and X Things You Can Stop Doing

How to Really Gain Email Subscribers (and 3 Things You Can Stop Doing, Like Now)

How Not to {undesirable industry result}: X Things to Look Out For

How to Avoid Weightlifting Injuries: 5 Things to Look Out For

How to {achieve desirable industry outcome} in {timeframe}

How to Get Ready for a 10K Run in 60 Days or How to Prepare a 5-Course Meal in Only One Hour

Why {being in a/an industry title or position} is {opposite of a common thought}

Why Suffering from Writer’s Block is the Best Thing for Your New Novel

What {something unexpected/humorous} Can Teach Us About {industry action or process}

What Kanye’s Run for President Can Teach Us About Goal Setting

How {industry title or position} are Like {something unexpected}

How Creative Entrepreneurs are Like Small Children in Need of Adult Supervision

How {industry action} is Basically Like {unexpected or humorous action}

How Starting a Business with a Partner is Basically Like Getting Married to a Stranger

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Continue checking out all the formulas and examples below. Use the last column to create a title that’s applicable to your brand using each row’s formula.

The Titles.

Formula: Example: Plug it in for your brand:

The X Types of {industry features} You Can {industry verb}

The 12 Types of Food Blog Posts You Can Publish

What to Do When You {undesirable industry situation}

What to Do When You Burn Out from Client Work or What to Do When You Can’t Get to Sleep

How to Transition from {a state of being in the industry} to {a new state of being}

How to Transition from a Single Woman to a Wife and Step Mother or How to Transition from a Hobby Crafter to an Etsy Store Owner

X Tips to Help You Move from {a state of being} to {a new state of being}

10 Tips to Help You Move from a Poverty Mentality to a Healthy Money Mindset

How to {something cool in the industry} with/in Only {something unexpected}

How to Cook an Epic Dinner for Your Wife with Only 5 Ingredients or How to Start a Popular Podcast in 90 Days or Less

How to Decide Which {type of industry tool or path} is Right for You

How to Decide Which Fitness Certification is Right for You or How to Decide Which MBA Program Fits Your Career Goals

X Reasons to {do something unexpected in the industry}

5 Reasons to Stop Using Cookbooks or Why You Might Want to Delete Your Current Email List and Start Over

Getting Started with {industry word} the Right Way

Getting Started with Yoga Inversions the Right Way or Bringing Up Relationship Counseling with Your Spouse the Right Way

X Ways to Help Your {industry goal or outcome/plan} Not Fail

20 Ways to Help Your Business Model Not Fail or 5 Key Ways to Make Sure Your New Diet is a Success

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Continue checking out all the formulas and examples below. Use the last column to create a title that’s applicable to your brand using each row’s formula.

The Titles.

Formula: Example: Plug it in for your brand:

X Ways to Get {desirable industry feature}

5 Ways to Get Your Boss to Notice Your Quality of Work (Without Being Annoying)

How {a feature or situation} Could Be Messing with Your {desired industry outcome or feature}

How Reading Blogs in Your Industry Could Be Messing with Your Creativity

X Things to Try to Revive Your {industry feature or plan}

2 Things to Try that Will Help Revive Your Marketing Strategy

The X Best Quotes About {desirable industry outcome or position}

The 10 Best Quotes About Getting Fit

What {popular culture reference} is Trying to Tell Us About {industry feature or word}

What Dabbing is Trying to Tell Us About What It Means to Stay “On Brand”

The Hidden Benefits of {industry action or word}

The Hidden Benefits of Adding Group Coaching to Your Business Model

{industry goal or word} 101: What to Expect and How to Attack/Approach It

Family Blending 101: What to Expect and How to Approach It Delicately

How to Game the {industry word here} System and Win

How to Game the 9 - 5 System and Win

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Think of the next several blog posts you want to create and try to plug them into some of the formulas discussed in class.

Brainstorm/Notes

The Titles.