THE TRUTH IN B2B INTENT DATA

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PREMIERExchange Partner

B2B intent data is the new big man on campus when it comes to understanding which companies to focus on. Up until now, marketers have struggled with understanding where accounts are in the buying cycle, which locations the decision-making units are located in, and who within the unit actually has purchasing authority. This is where intent data comes into play, providing marketing and sales teams with insights into key accounts’ online content consumption and buying triggers.

eCHO: Taking the guesswork out of marketing and sales!

Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industries first predictive B2B Intent solution designed specifically to solve B2B marketers biggest challenges. With eCHO, marketers are able to leverage the most comprehensive set of predictive B2B intent signals covering more than eighteen-thousand industry topics at 3.5 million company locations.

Whether your marketing objective is to identify the right accounts to create an accurate profile of your ideal customer, or to target key customer or prospect accounts across activation channels, eCHO is designed to help optimize your B2B and ABM programs!

• Identify Early Buyer Interest • Score and Prioritize Accounts • Deepen Segmentation • Understand the Buyer’s Journey • Win More Deals

180byTwo was founded based on building trust and long-term partnerships with leading marketing technology companies, providing sales and marketing with truly innovative solutions. Through our strategic partnerships, we’ve been able to deliver value to the platforms marketers already use while improving their overall Marketing Return On Investment (MROI).

With more than 400 integrations across the marketing and advertising ecosystem, 180byTwo is enabling marketers to execute and optimize data strategies seamlessly in there existing platforms. With eCHO, marketers can feel confident they’re measuring, identifying, and activating the right accounts with the “Truth In B2B Intent Data - eCHO”.

What’s all this talk about B2B intent data?