THE TRUTH ABOUT SOCIAL TVMay 13, 2011

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

Tweet your answers to @christytanner

QUESTION #1:WHAT MAKES A SHOW SOCIAL?

WHAT’S YOUR ALL-TIME FAVORITE SHOW?

WHAT’S YOUR FAVORITE SHOW RIGHT NOW?

23M UNIQUES

TVGuide.com

Source: Omniture

TVGuide.com Video

225,000full episodes

120sources

Source: Flurry Analytics

TV Guide Mobile

1.5M UNIQUES

4M INSTALLS

Source: Flurry Analytics

TVGuide.com &TV Guide Mobile

#1 ENGAGEMENT

Source: Omniture & Flurry Analytics

HOW DOES TVGUIDE.COM CONNECT?

We connect entertainment fans with new, cool and useful products

We connect entertainment fans with each other 2.7mm+

CHECK-INS

Source: TVGuide.com internal reporting

We connect entertainment fans with inside scoop and experts

We connectprofessional content with personalized content

“I hate Meredith, and I wish Derek would wise up and leave her already. What an insufferable woman!” -- chattypatra

THE TRUTH ABOUT SOCIAL TV

Tweet your answers to @christytanner

QUESTION #2:WHAT SHOW IS THIS?

“My young son and I started watching _________ together many years ago … 

Now he is 18 and going off to college, and _________ is over. …

“… Over the years I became part of a group of otherwise diverse people that got seriously hooked on this show…

“… Besides this forum, I regularly discussed __________ with:

a major customer of my company, anda neighbor,

the guy who put up my gutters last summer.”

2 kids that work at my local Starbucks,

my son's friends,

my business partner,

WHAT IS NEW ABOUT SOCIAL TV?

New tools, technology & platforms are enabling faster connections

Even better: talent, producers and networks are becoming social – fast.

The most social shows are NOT the highest-rated

Sources: The Nielsen Company Broadcast Ranking Report- Network Primetime Households - season premiere to date for the 2010 - 2011 season through 04/24/11 & TVGuide.com internal reporting26

What are you doingon Twitter and Facebookwhile you’re watching TV?

Source: TVGuide.com survey, April 2011, 1586 respondents

TVGuide.com users said:

Source: Survey of Mashable Connect attendees, May 2011

MashCon attendees said:

When do you talk about your favorite shows on Twitter and Facebook?

Source: TVGuide.com survey, April 2011, 1586 respondents

TVGuide.com users said:

Source: Survey of Mashable Connect attendees, May 2011

MashCon attendees said:

Are you watching more live TVto avoid spoilers?

20%Yes,

there’s nothing worse than a

social spoiler.

Source: TVGuide.com survey, August 2010, 2737 respondents

How do you interact with content creators onTwitter and Facebook?

Source: TVGuide.com survey, April 2011, 1586 respondents

Why do you share what you’rewatching?

Source: TVGuide.com survey, April 2011, 1586 respondents

WHAT MAKES A SHOW “SOCIAL”?

GREAT STORIESTHAT CREATECONNECTIONS

“… I have so enjoyed reading the comments and predictions of the posters here. …

“… It makes me curious who and where all you guys live, what your “real life” is all about …

“… and are you as melancholy as I am today?”

GREAT STORIESTHAT CREATECONNECTIONS

WHAT’S NEXT FOR SOCIAL TV?

Prediction #1:Show concepts will become more social

Prediction #2:Social behavior will become professionalized

Prediction #3:Social engagement will (finally) make Hollywood digital

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

THANK YOU