![Page 1: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/1.jpg)
THE TRUTH ABOUT SOCIAL TVMay 13, 2011
@christytannerChristy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
![Page 2: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/2.jpg)
Tweet your answers to @christytanner
QUESTION #1:WHAT MAKES A SHOW SOCIAL?
![Page 3: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/3.jpg)
WHAT’S YOUR ALL-TIME FAVORITE SHOW?
![Page 4: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/4.jpg)
![Page 5: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/5.jpg)
![Page 6: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/6.jpg)
WHAT’S YOUR FAVORITE SHOW RIGHT NOW?
![Page 7: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/7.jpg)
![Page 8: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/8.jpg)
![Page 9: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/9.jpg)
23M UNIQUES
TVGuide.com
Source: Omniture
![Page 10: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/10.jpg)
TVGuide.com Video
225,000full episodes
120sources
Source: Flurry Analytics
![Page 11: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/11.jpg)
TV Guide Mobile
1.5M UNIQUES
4M INSTALLS
Source: Flurry Analytics
![Page 12: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/12.jpg)
TVGuide.com &TV Guide Mobile
#1 ENGAGEMENT
Source: Omniture & Flurry Analytics
![Page 13: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/13.jpg)
HOW DOES TVGUIDE.COM CONNECT?
![Page 14: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/14.jpg)
We connect entertainment fans with new, cool and useful products
![Page 15: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/15.jpg)
We connect entertainment fans with each other 2.7mm+
CHECK-INS
Source: TVGuide.com internal reporting
![Page 16: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/16.jpg)
We connect entertainment fans with inside scoop and experts
![Page 17: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/17.jpg)
We connectprofessional content with personalized content
“I hate Meredith, and I wish Derek would wise up and leave her already. What an insufferable woman!” -- chattypatra
![Page 18: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/18.jpg)
THE TRUTH ABOUT SOCIAL TV
![Page 19: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/19.jpg)
Tweet your answers to @christytanner
QUESTION #2:WHAT SHOW IS THIS?
![Page 20: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/20.jpg)
“My young son and I started watching _________ together many years ago …
Now he is 18 and going off to college, and _________ is over. …
![Page 21: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/21.jpg)
“… Over the years I became part of a group of otherwise diverse people that got seriously hooked on this show…
![Page 22: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/22.jpg)
“… Besides this forum, I regularly discussed __________ with:
a major customer of my company, anda neighbor,
the guy who put up my gutters last summer.”
2 kids that work at my local Starbucks,
my son's friends,
my business partner,
![Page 23: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/23.jpg)
WHAT IS NEW ABOUT SOCIAL TV?
![Page 24: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/24.jpg)
New tools, technology & platforms are enabling faster connections
![Page 25: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/25.jpg)
Even better: talent, producers and networks are becoming social – fast.
![Page 26: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/26.jpg)
The most social shows are NOT the highest-rated
Sources: The Nielsen Company Broadcast Ranking Report- Network Primetime Households - season premiere to date for the 2010 - 2011 season through 04/24/11 & TVGuide.com internal reporting26
![Page 27: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/27.jpg)
What are you doingon Twitter and Facebookwhile you’re watching TV?
![Page 28: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/28.jpg)
Source: TVGuide.com survey, April 2011, 1586 respondents
TVGuide.com users said:
![Page 29: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/29.jpg)
Source: Survey of Mashable Connect attendees, May 2011
MashCon attendees said:
![Page 30: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/30.jpg)
When do you talk about your favorite shows on Twitter and Facebook?
![Page 31: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/31.jpg)
Source: TVGuide.com survey, April 2011, 1586 respondents
TVGuide.com users said:
![Page 32: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/32.jpg)
Source: Survey of Mashable Connect attendees, May 2011
MashCon attendees said:
![Page 33: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/33.jpg)
Are you watching more live TVto avoid spoilers?
![Page 34: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/34.jpg)
20%Yes,
there’s nothing worse than a
social spoiler.
Source: TVGuide.com survey, August 2010, 2737 respondents
![Page 35: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/35.jpg)
How do you interact with content creators onTwitter and Facebook?
![Page 36: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/36.jpg)
Source: TVGuide.com survey, April 2011, 1586 respondents
![Page 37: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/37.jpg)
Why do you share what you’rewatching?
![Page 38: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/38.jpg)
Source: TVGuide.com survey, April 2011, 1586 respondents
![Page 39: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/39.jpg)
WHAT MAKES A SHOW “SOCIAL”?
![Page 40: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/40.jpg)
GREAT STORIESTHAT CREATECONNECTIONS
![Page 41: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/41.jpg)
![Page 42: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/42.jpg)
“… I have so enjoyed reading the comments and predictions of the posters here. …
![Page 43: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/43.jpg)
“… It makes me curious who and where all you guys live, what your “real life” is all about …
![Page 44: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/44.jpg)
“… and are you as melancholy as I am today?”
![Page 45: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/45.jpg)
![Page 46: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/46.jpg)
GREAT STORIESTHAT CREATECONNECTIONS
![Page 47: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/47.jpg)
WHAT’S NEXT FOR SOCIAL TV?
![Page 48: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/48.jpg)
Prediction #1:Show concepts will become more social
![Page 49: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/49.jpg)
Prediction #2:Social behavior will become professionalized
![Page 50: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/50.jpg)
Prediction #3:Social engagement will (finally) make Hollywood digital
![Page 51: The Truth About Social TV: How Social Media is (and is not) Changing Entertainment](https://reader035.vdocuments.us/reader035/viewer/2022070301/545958c1af79594e128b4f1b/html5/thumbnails/51.jpg)
@christytannerChristy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
THANK YOU