the truth about diy marketing for small business
TRANSCRIPT
THE TRUTHABOUT "DIY" MARKETING
Do-it-YourselfMarketing is a BAD
Idea
or is it?
Why by Tintin44, CC BY-NC-ND 2.0
Most marketingprofessionalswill tell you tosteer clear
of the DIY bug
But, take a look around the web
And you’ll find an abundance of guides, tips and tools that
make it seem like anyone can market their business on
their own.
So which is it?
Is DIY Marketing
Good or Bad?
or is it?
The truth is
it dependson you.
LET'SFACEITMany small, independent businesses are working withlimited budgets.
It doesn’t always make sense to spend the money on a
graphic designer or marketing professional every time
you need to create a presentation or send an email
newsletter.
Are great if you have an eye for good design and
layout.
Tools like...
For others?
Notsomuch.
THEKEY WITHDIY MARKETING
Isn't as much figuring out what you CAN do, as what youabsolutely CANNOT do.
TIP #1
BE REALLY
HONESTW I T H Y O U R S E L F
Know where your talents lie and what you canrealistically take on. Enlist the help of people youtrust: an expert, a mentor, a business partner.
TIP #2
DETERMINE THE
VALUEO F Y O U R T I M E
Is your time more valuable spent buildingrelationships with your customers? Or in figuring outthe ins and outs of SEO?
TIP #3
LIMIT THE
SCOPEO F Y O U R A C T I V I T I E S
Sometimes the best option when you don’t have thebudget or experience to do it right, is to wait until youdo.
TIP #4
LEARN TO
MANAGEY O U R E X P E C T A T I O N S
You won’t have the skills and expertise of someonewith years of experience in their marketing discipline.So don’t think you’ll achieve the same outcome.
TIP #5
HAVE
PATIENCEL O T S O F I T
DIY marketing takes longer to implement. And longerto see results.
Ultimately,marketing on abudget is going toinvolve a mix of 3rdparty and do-it-yourself options.
So find the balance,and develop a plan.
the balancing act by kylesteed, CC BY-NC-2.0
Thanks!Good luck on your DIY Marketing journey.
For more marketing tips visit my site here
jgenowmarketing.com