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DIY or DIFM: Websites and Your Small BusinessBrant SchmitzDirector, Email & Marketing AutomationDeluxe Corporation

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. AgendaDo you need a website?Laying your foundationFundamentals of a solid websiteThe Case for DIY The Case for DIFMGetting traffic to your new websiteIts not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Do I really need to worry about a website??If they cant find you online, chances are theyll find the competition.Short answer? Yes, especially when you consider:80% of users have used the Internet to make a purchase81% of users research online before purchasing 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Consider this. . . When looking for information to make a purchasing decision, 89.3% of consumers go directly to a companys website.

AllFacebook.com, 2012

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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20% of local searches return the wrong information

6% of listings change each month (location, hours, directions, etc.)

50% of local searches are now mobile. Can your customers find you when theyre on the go?Consider This. . .

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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DIY or DIFM:Laying Your Foundation for a website that rocks!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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What are your Objectives?

Who is your Target Audience?

What is your Content Plan?

What should it look like and how should it function?

Bells and Whistles?

How will you determine success?

What should your budget be?

Laying Your Foundation for a website that rocks!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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12 Fundamentals of a solid website!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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1. KNOW YOUR TARGET AUDIENCETailored content performs better

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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2. Multiple points of contact

Dont keep your customers guessing

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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3. Consistent Visual BrandingGives you a professional and legitimate appearance

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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4. Make Pages Easy to scanWe are creatures of habit. We read a certain way.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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5. Make site easy to navigateNot finding what they are looking for drives customers away

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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6. Keep important info above the foldCant count on consumers to scroll

Summary of services or products Examples of product or serviceBusiness Name & LogoCall to ActionReinforce credibility and why buy or why choose us

What you do or offer

Navigation with clear headings

Special Offers

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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7. Have clear calls to actionDont make customers guess: Tell them what you want them to do!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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8. Ensure your site loads quickly

Customers are impatient they wont wait forever

Loading...

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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9. Develop content that builds credibility and trustCustomers seek assurances especially online

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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10. Include Social Media SharingIncreases your authority, builds community

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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11. Optimize Title and description tags to improve searchWhere you appear in search results has a direct correlation to salesTitle Tag: Descriptive, keyword-rich, specific key contributor to rankMeta Description: Keyword rich, explains what website is aboutMeta Keywords: Match to search termsRobot Tags: Control how site is crawled

Title TagTitle TagTitle TagMeta DescriptionMeta DescriptionMeta Keywords

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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12. Good balance of text and images with taggingRemember, images are searchable and crawlable too

H1 Tag H2 Tag

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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So. . . DIY or DIFM?Skill SetResourcesMaintenanceBudget

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Building your website DIY?WixSquareSpaceWeeblyDeluxe

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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DIY Im all in!!Minimal Technical SkillsEasy to use TemplatesDrag and Drop DesignYour Time, Your Budget

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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DIY Help!!Less Flexibility in DesignUnprofessional ResultsMaintenance and 3rd Party AppsOut Of Hand, Out Of Time. . .

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Building your website DIY?Deluxe Marketing SuiteWebsite + Email + Socialwww.deluxemarketingsuite.com

Its not too late for a website revolution resolution!

FREE!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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So. . . DIY or DIFM?Skill SetResourcesMaintenanceBudget

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Building your website DIFM?GoDaddyAd AgenciesYour Cousins Co-workers Nephews GirlfriendDeluxe

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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DIFM Im all in!!Rely on ExpertsMore Customization OptionsStand Out From The CrowdYou Dont Know What You Dont Know. . .

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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DIFM Help!!Customers Always Right. Right?Reputable and Professional?Add-ons Add UpWheres my control?

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Building your website DIFM?Deluxe Website DesignWebsite + Logo + Emailwww.deluxe.com

Its not too late for a website revolution resolution!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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3 Steps to getting your website found

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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1. mobile site is a must!130 million+ smartphone users will search for local products and service providers this year

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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2. Claim your Business Listing on GooglePeople search with Google this is how they will find you

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Your Google Listing

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Want to make sure you are coming up on Google, Bing, YahooHeres how to do that

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3. Get listed in online directoriesDirectories are the Yellow Pages of the Internet

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Know your baseline. . . www.deluxe.com

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Know your baseline. . .

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they dont market online. Heres why:80% of users have used the Internet to make a purchase81% of Internet users research online before purchasingJust being online isnt the whole answer, however. Getting FOUND is the key.20% of local searches return the wrong information6% of listings change each month (location, hours directions, etc.)50% of local searches are now mobile. Can your customers find you when theyre on the go?

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Are you being found on directories?Using the Deluxe online presence scanThis Goodfellas Pizzeria can get an instantaneous analysisIncluding links directly to each

Goodfellas Pizzeria

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. ConfusionEach error can cost you rankingsIts not good enough to be close in this gameMissing online presence is a lost opportunityThis is an ongoing problem that requires constant attention

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Digital Digital Marketing = Multiple Tools Working in Unison

PUBLIC RELATIONSSOCIAL MEDIA

SEARCHMARKETING

EMAILMARKETING

DIRECTORYLISTINGS

BLOGGING/CONTENT

WEBSITE

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Times have changed.Shift in consumer behavior and research (Zero Moment of Truth stat.consumers research 7+ sources before making major purchase)Buyers lean on friends, family and industry networks for referral adviceNeed to reach customers through a variety of tools and tactics:WebsiteSearchMaps/Local Search DirectoriesEmailSocial media PR

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Thank You!Website Hosting & DesignSearch Engine MarketingEmail MarketingSocial Media MarketingWWW.DELUXE.COM

Brant SchmitzDirector, Email & Marketing AutomationDeluxe Corporation

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Upcoming Webinars April 2016April 13 Give Your Marketing Collateral a Spring Refresh

April 26- - Subject Line Savvy

April 28 Grow Your Email List Like a Pro

Register at www.deluxe.com/blog or www.verticalresponse.com/more

Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential.