the trip to italy
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
The Trip To Italy Online Marketing/Street/Print/Social Media
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts.
• Street Marketing – Italian related retail, regular retail and select comedy stores • Retail Partnership – With Al Gelato Italian Restaurant in BH. In biz for 30 years • Print Advertising – In Campus Circle newspaper • Campaign Statistics include –
Total Page Views of all film related content – 5,808 Total Bitly Campaign Clicks – 692
Print Advertising
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 300K. Clicks – 336.
Dedicated Email
Delivered – 22,713 Opened – 2,044
Bitly Clicks – 330
Online Content
Page Views to date – 407
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Campus Circle
Newsletter Emails – 22,698 Opens – 2,078
Weekly Newsletter Campaign Clicks– 26
Calendar Listing
Page Views – 71 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 114
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes
Page Views– 1,094 to date Entries – 666 to date
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status
Retail Promotion – Al Gelato Gift Certificate Giveaway – Poster Displays – Email Promotion
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