June / 2015

http://www.camasmedia.com/

Over the past couple of years the humble content has grown to epic proportions and today takes the magnum share of the marketing budgets of most top companies and of those who understand how important this sleeping giant has become.

it’s the KingdomContent is not the King,

Not having a content strategy is like trying to drive a car without wheels.

Your business strategy will define your content strategy and goals and clear up way for a plan.

‘Why’ you want to create content is crucially important

Your objectives, your target audience and correct social media tools.

Only then you will be able to generate content which will be read by the desired audience.

Not having a plan 1.

2. Be full of yourself

• Talking just about yourself/your product will not get you anywhere.

• Your content needs to be diverse in order to position you as a thought leader/innovator in your sphere.

• To be successful at content marketing one must stop interrupting what people want to watch, and start creating content that people want to watch.

• Remember, content marketing is not pushing, it’s attracting. Ideally, a 70:30 ratio (70 % curated and 30% original) works well.

• Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it

3. Be Sporadic

• If you don’t take your content seriously, no one else will.

• As David Meerman Scott said: ‘Nobody cares about your products except you. Create interesting content’.

• Along with interesting, your content needs to be updated regularly. For example if you are running a blog, make sure you have something to post at regular intervals. 3 posts in one month and then complete silence for the next 2 months will drive your engagement away.

4. Drab & Dull Headlines

Would you read a post that has a dull and a listless headline?

We don’t think so, and neither would our friends.

So you see having a catchy headline and an attractive image will ensure that your content gets clicked on and shared around.

After all, the more the pot is shared, the more amplified it’s message will be.

5. Not Spreading the Content

• Social media is your go-to after you are done with creation.

• Turning your blog posts into tweets, slideshows, Facebook posts, infographics etc is important.

• Make your content available on all platforms.

• Also importantly, make it easy for people to share your content via social sharing buttons.

• Writing the content and publishing it on your website isn’t enough.

• The more you share, the more you grow.

6. Fret over the KPIs

• Content Marketing will take time show results. • Content Marketing will not start working for you immediately. • Long-term success will require an “always on” approach, building

presence and engagement over time. • Content marketing is a marathon, not a sprint.• So keep calm and keep creating content.

In one sentence

Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on

http://www.camasmedia.com/

https://www.facebook.com/camasmedia?ref=stream

https://twitter.com/CamasMedia

https://www.linkedin.com/profile/view?id=213855046&trk=nav_responsive_tab_profile