top 10 event marketing strategies

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Post on 02-Dec-2014

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It’s easy to get wrapped-up in everything that goes into coordinating and executing events. The problem is, you become blinded by your planning efforts and in return your events become stale. As a result of this, your attendance starts to drop and people lose interest. These 10 event marketing strategies will help keep your events unique and differentiate you from your competitors.

TRANSCRIPT

Page 1: Top 10 Event Marketing Strategies
Page 2: Top 10 Event Marketing Strategies
Page 3: Top 10 Event Marketing Strategies

Your event’s website is a year-round

marketingtool - use it!

Page 4: Top 10 Event Marketing Strategies

Your event’s website is a year-round

marketingtool - use it!

Open registration for your next event as soon as possible and update content as new information becomes available. Provide real content (last year's session slides, new session descriptions) to give people a reason to keep coming back.

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Page 6: Top 10 Event Marketing Strategies

Most marketing is now e-marketing, but it takes effort to make it good.

Page 7: Top 10 Event Marketing Strategies

Most marketing is now e-marketing, but it takes effort to make it good.

Garbage in, garbage out - if you don't keep your list updated, segmented,and track interaction, you wind up with a big, but useless list. Test differentdays, times, personalization, and types of efforts. Don't forget e-newsletters,video, and digital brochures! Use your subscription forms to gather segmentation information and follow up with an introduction email and invitation to join your social media channels.

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Page 9: Top 10 Event Marketing Strategies

Print isn’t dead (really!)

Page 10: Top 10 Event Marketing Strategies

Print isn’t dead (really!)

In the era of digital, printed postcards are high-impact without being high-cost. How much print marketing you use depends on your event's market, but experiment to see what works best for you.

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Page 12: Top 10 Event Marketing Strategies

Webinars are your secret weapon.

Page 13: Top 10 Event Marketing Strategies

Webinars are your secret weapon.

Webinars offer great lead generation. Your speakers provide built-in content -just interview them! Plus, this turns your speakers into your marketers. Makesure to provide great content with a soft sell.

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Page 15: Top 10 Event Marketing Strategies

Content marketing is easier than you think!

Page 16: Top 10 Event Marketing Strategies

Content marketing is easier than you think!

Start a blog if you don’t already have one, get serious about social media to distribute your quality content, and make sure to maintain a 10:1 content to promotion ratio. This is a really effective way to market!

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Page 18: Top 10 Event Marketing Strategies

Social media isn’t just for kids

Page 19: Top 10 Event Marketing Strategies

Social media isn’t just for kids

You need to be everywhere your target audience is: LinkedIn, Twitter,Facebook, Pinterest, SlideShare, and more. Find where they are andfocus your efforts on those channels.

Page 20: Top 10 Event Marketing Strategies
Page 21: Top 10 Event Marketing Strategies

Form media partnerships

Page 22: Top 10 Event Marketing Strategies

Form media partnerships

The key here is to make sure they are mutually beneficial. Try discount codes, custom URLs and landing pages, and reciprocal email efforts, then evaluate your success!

Page 23: Top 10 Event Marketing Strategies
Page 24: Top 10 Event Marketing Strategies

Speakers can be great marketers!

Page 25: Top 10 Event Marketing Strategies

Speakers can be great marketers!

Make your speakers part of the team by keeping them updated, askingthem to spread the word, interviewing them, and including them in videosand blog posts.

Page 26: Top 10 Event Marketing Strategies
Page 27: Top 10 Event Marketing Strategies

Sponsors are great marketers too!

Page 28: Top 10 Event Marketing Strategies

Sponsors are great marketers too!

Send promotional content blog posts with sponsors so they can share them, arrange reciprocal email efforts, and keep them in the loop. They want to meet new customers, but events are also a great place for them to get face time with existing clients - they're usually happy to spread the word!

Page 29: Top 10 Event Marketing Strategies
Page 30: Top 10 Event Marketing Strategies

Attendee deadline mania!

Page 31: Top 10 Event Marketing Strategies

Attendee deadline mania!

Use multiple discount tiers and deadlines to create a sense of urgency.Deadlines also give you more opportunities to reach out to prospects.Just make sure to stick to your deadlines and discounts.

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