the top 5 steps you can take now to win in digital commerce
TRANSCRIPT
5 STEPS YOU CAN TAKE NOWTO WIN IN DIGITAL COMMERCE
Housekeeping:
● 45 minutes● Recording available
afterwards● Please leave a rating
from 1 - 5● Q&A after presentation
Hippo in Brief
SERVICES MODEL OPEN SOURCE MODEL ENTERPRISE SUBSCRIPTION MODEL
HippoCMS 6
Gartner MQ
3 10 20 40 80 104
CMS 7Rebuild
CMS 10Content
Performance
1999 2008 20122002
RelevanceModule
Hippo joins BloomReach
Today's presenter
Ivo BronsveldDirector of Solutions at Hippo, a Bloomreach company
Contributors
“Driving a full digital transformation overall channels, including (but not limited to) digital is the biggest challenge”
PETER VAN REIJMERSDAL, CEO AT OSUDIO
Top Trends & Challenges
5 steps
1. How to define KPI's that drive improvement in your digital commerce experience2. Why you should change the way you measure content performance3. When, and why, you should amend your expectations 4. Eliminating fear: how to think in the short-term and the long-term simultaneously5. How to define an intelligent content personalization approach
DEFINING MEANINGFUL KPI
Conversions
Time
Pageviews
Exit
58%of U.S. consumers have left a retailer’s site for Amazon
after having a poor site experience
Conversion
SatisfactionSatisfaction
Conversion - Most Important KPI?
FROM INSIGHTS TO ACTION
“Our customers are struggling with all these new touchpoints and new formats for content delivery …“
DIRK HO ̈RIG, CEO AT COMMERCE TOOLS
Agility Interoperability Cross-ChannelHarmonization
BusinessGoals
Culture
From Analytics toActionable Insights
From Content toRelevant Engagements
Digital Maturity
“The organizations that are the real leaders are those which do not fear making mistakes by making “wrong” decisions. ”
ALEXANDER NEUHAUSEN, PRINCIPAL ANALYST AT DIVA-E
FEAR
The journey of a thousand miles begins with one step.LAO TZU
Setting goals is the first step in turning the invisible into the visible. TONY ROBBINS
WHAT TO DO NOW?
━ Focus on the most important metrics that matter and maximize them!
━ Transform data into insights to eliminate fear and to create a culture that encourages experimentation
ANY QUESTIONS?
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