THE TOP 15

RULES OF CONTENT MARKETING

FOR 2015

Create engaging headlines.80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest.

NUMBER ONE

66% of the most effective marketers have a documented content strategy.

NUMBER TWO

Streamline processes with online tools.

Create content formulas.

Marketers with a documented strategy are more likely to consider themselves effective.

NUMBER THREE

NUMBER FOUR

Year-over-year growth in unique site traffic is 7.8x higher for business

who use content marketing.

Use evergreen content to create continuous value.

Create content from an ongoing editorial.

73% of B2B organizations have a person dedicated to overseeing content marketing strategy

NUMBER FIVE

More than 27,000,000 pieces of content are shared online everyday.

NUMBER SIX

Make sure your content is easy to share.

You need both quality and quantity.

60% of marketers create at least one piece of content each week.

NUMBER SEVEN

Creating original content was seen as the biggest

challenge for 69% of content marketers.

NUMBER EIGHT

Use multiple resources to inspire your content.

Repurpose good content by using multiple formats.

50% of consumer time online is spent engaging with custom content.

NUMBER NINE

Mobile-optimized content marketing increased from 15% to 33% during 2014.

NUMBER TEN

Keep content bite-sized for easy reading.

Use marketing data to inform your decisions.By 2015, spending on marketing analytics is expected to increase by more than 60%.

NUMBER ELEVEN

82% of prospects say content targeted to their

interests is more valuable.

NUMBER TWELVE

Use hyper-segmentation to target your audience.

Increase focus on mobile.Marketers are forecasted to spend $8.2 billion

on mobile marketing by 2016.

NUMBER THIRTEEN

57% of B2B marketers use content curation as part of their content marketing strategies.

NUMBER FOURTEEN

Tap into the power of curated content.

Put your audience’s interests first.

90% of consumers find custom content useful, 78% believe the organizations behind the content are

interested in building good relationships.

NUMBER FIFTEEN

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