the times of abbs...the advertising campaign started in india starring miss world 2017 manushi...
TRANSCRIPT
THE TIMES OF ABBS NOT FOR SALE | VOLUME – 11 | NOVEMBER 2018
www.abbs.edu.in
DIRECTOR’S MESSAGE
Dear Readers,
When it rains, sometimes practically it ‘pours’. It is true with our Monthly ‘Newsletter’. It is colorful, exhaustive, vibrant, and has ‘soul’. It is released on time. Thanks to all my Student editors and Faculty coordinator, Prof. Ashish Vazirani. I feel like sitting on a bank of river and
seeing a river flowing. Just flows. What an experience. Thanks again!!!
This month’s issue of ‘Times of ABBS’ is educative and informative. Students have shared their real life experience. Their practical experience of running Mutual Fund and the trouble
they have taken to bring it on track is worth reading. It has ‘soul’ as author has shared his experience of playing with others money. There are many articles like this.
Wish Readers would read the Newsletter from cover to cover and give feedback at
With best wishes!!
Dr. H. R. Venkatesha
Director, MBA Department,
Acharya Bangalore B School
www.abbs.edu.in CONTENTS
Table of contents Pg. No.
Marketing
Instagram Marketing Vs YouTube Marketing, Which
One is Ruling The World? 1
The Likes and Shares of Club Factory 3
Human Resource
Cloud Computing in Human Resource 7
Automation and Attrition 10
Social Media Hiring 13
Finance Section Career Options in the Financial-Services Industry 15
Mutual Fund 18
Entrepreneurship
Cell
Start-Up Analysis - Cleverpick 20
Intrapreneurship 21
General Section Work-Life Balance 23
Activities
Lead Series – Session 11 25
E- Drive 27
Introduction to Entrepreneurship Development Cell 28
YOUNIX Inauguration Ceremony 29
Book Review 30
Mr. Nikhil P. Thakare Mr. Sree Charan Seethamraju
Editor Designer
1 | P a g e www.abbs.edu.in
MARKETING
INSTAGRAM MARKETING VS YOUTUBE MARKETING, WHICH
ONE IS RULING THE WORLD?
Let’s try to understand Instagram Marketing and YouTube Marketing
individually, before we learn about the
differences.
Instagram:
Instagram which is also called as IG is a social
networking platform where you can share
photos and videos, which includes features
similar to Facebook i.e. likes, comments,
messaging, and similar features of Snapchat i.e.
filters and 24 hour duration stories.
The new add-on feature on Instagram is the
IGTV, which is a newly launched video
application by the Instagram in June 2018 and
is also featured within the Instagram
application and website.
The new whole idea of Instagram was created
by Kevin Systrom and Mike Krieger and it
was launched in October 2010 which was then
exclusive only on iOS (operating system by
Apple Inc.). The Android version was launched
in April 2012, the Instagram website in
November 2012, Windows 10 mobile
application in April 2016 and Windows 10
system application in October 2016.
Why Instagram for Marketing?
1. One Billion Active Instagram Users -
Among them 500 million are using
Instagram every day, which means every
day users come across some brands and
their posts.
2. $7 Billion Ad Revenue - The estimated
global ad revenue for business products and
services which shows that it reaches around
10 million active Instagram users globally.
3. 72% of Instagram users are teens- which
is a lot more helpful for increased customer
engagement. Youngsters these days are
being influenced by the brands promoted on
Instagram. Thus it was also nominated for
the Teen’s Choice Award. 4. 35% of adults use Instagram- this means
right products/services to the right
customers i.e. the income earners.
5. 4.2 Billion Posts are being liked by
Instagram users – It feels great for any
brand understand user behaviour and to be
liked by their customer which is brand
engagement.
6. 95 Million Posts/Day – Enough portion is
available to the brands to promote their
products/services
7. 400 Million Stories Every Day – Among
these, 2 million brands are sharing their
stories through ‘Stories’. Every brand’s
marketing strategy includes sharing their
stories with their customers.
8. 80% Increase in Video Posts Per Year –
Instagram users love video posts, that’s how the new way of blogging started which
is vlog (video + blog). This is a very
engaging and interactive way of branding,
2 | P a g e www.abbs.edu.in
MARKETING
and it’s usually done through influence
marketers.
9. 25 Million IG Business Profiles – Over
200 million Instagram users come across at
least one business profile every day and
80% of them follow them right away.
10. 60% of Instagram users discover a new
product/service on Instagram – A great
platform to get recognized by your target
customers.
YouTube:
YouTube is a website/application where one
can share and watch videos. It was founded on
14th February 2005 by ex-employees of PayPal
i.e. Chad Hurley, Steve Chen and Jawed Karim,
headquartered at San Mateo, California, United
States. In November 2006, this site was bought
by Google for US$1.65 billion.
Now, why YouTube for Marketing?
1) 1.5 Billion YouTube Viewers Per Month
– How about reaching this large population
with your brand? Sounds great right?
2) 30 Million YouTube Viewers Per Day –
With proper segmentation and by targeting
the right audience on YouTube, a minimum
of 30% of these 30 million viewers can turn
into your customers.
3) More Than 1 Billion Hours Of Video
Watched Per Day – So make sure your 10-
30 seconds advertisement video or a video
by an influencer marketer for your brand is
also viewed.
4) 1.8 Billion Of YouTube Users – Seems
like 80% of your target customers are on
YouTube. Why not use this opportunity to
reach more number of people in less time.
5) 400 Hour Volume Of Videos Is Uploaded
On YouTube Per Minute – How many of
them are really being viewed by the users?
Not sure, because the world wants more,
more than just a video. So being creative is
all you need to promote your brand on
YouTube.
Have a look at the differences between the two major marketing platforms.
Instagram YouTube
Parent Organization is Facebook. Parent Organization is Google.
Users are generally teens and adults between the
age group of 18-40, and aged people aren’t quite
active on this platform.
Users are teens, adults as well as the aged.
Great tool for influence marketers because it’s a platform where users get inspired by others.
Users usually just watch videos of their own
personal interests.
Includes influencers’ video content and customer engagement.
Includes TV commercials, advertisements,
influencer’s video contents and paid media.
3 | P a g e www.abbs.edu.in
MARKETING
Helps marketers in brand equity, purchase intent
and mainly brand engagement.
Helps marketers in creating awareness, brand
equity, and reaching new audiences.
Likes, comments, hashtags and impressions
define the marketing strategy.
Number of views, video completion rate, likes
and comments define the marketing strategy
Time to conclude which one is ruling the
world! Instagram marketing or YouTube
marketing?
With the above provided statistics, it’s pretty clear that the Instagram is the fastest growing
social networking site compared to the other
platform i.e. YouTube. But, before you decide
upon which platform is the best for marketing
of your brand, always remember to focus on
your target customers and try to understand the
their behaviour on various social media
platforms. Also, the type of content your brand
is using for marketing is very important. This
will help you in analyzing which is the right
platform for your brand. For example, you can’t use memes on YouTube; memes can be used on
Instagram.
THE LIKES AND SHARES OF CLUB FACTORY
Recently an e-commerce company found a new way to increase
their traffic on to their website, APP and Facebook page.
The company that started sending notifications to people to avail
free products by sending the links of the specific product they like
to others is none other than “CLUB FACTORY”.
It is a Chinese company started by two young minds Aaron Jialun
Li and Vincent Lou who are graduates from Stanford University
with the headquarters located at Hangzhou, Zhejiang China
which is created using Jiayun Data Technology and is being
operated in US, India, South Asia, and Middle East regions.
Ms. Aishwarya R
MBA 3rd Semester
4 | P a g e www.abbs.edu.in
MARKETING
India is the leading market for Club Factory. It's
not all surprising to see that Indian mentality is
always attracted to free or cheap goods as they
say Indian consumers are “Discount Hunters”. With over 70 million users Globally 40 million
users are from India.
The advertising campaign started in India
Starring Miss World 2017 Manushi Chillar and
Bollywood actor Ranveer Singh. Must say,
Club factory has identified the top-notch people
and in the field of advertising industry which is
Publicis Beehive. Below is the data of the ad
campaign.
They made no mistake in selecting the youth
icons who has the highest number of fan
following and also can impact a large number
of people in the Indian market.
LET US SEE WHAT IS IT WITH THIS
LIKE’S AND SHARES
Generally, any social media platform which has
the highest number of likes and comments will
Client Club Factory Client Team Aviva Wu
Agency Publicis Beehive MD & CCO Bobby Pawar
MD Srija Chatterjee COO Paritosh Srivastava
Creative Team Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar,
Shreyas Shetty
Account Management
Smita Das, Khushbu Hisaria
Account Planning Binita Tripathy Production House Prodigious Production Team Vandana Watsa, Anup Das, Andalib Patel,
Sajid Shaikh
Director Karan Kapadia
5 | P a g e www.abbs.edu.in
MARKETING
have a good position on google search engine
page.
Let’s Say, if you search for a product online you can see the results with respect to Amazon,
Flipkart, and Snapdeal. From now you can see
that Club Factory is included in the Search
Results as well. The Indian marking is looking
for a plethora of options and which is being
satisfied by the CLUB FACTORY as well.
It uses an AI-Algorithm and knowledge graph,
the algorithm helps in comparing the price of
the products from multiple manufacturers in
real time.
Initially, they made the algorithm with respect
to medical devices to reduce the cost but later
they thought it can be used in supply
management as well. And later they thought
CLUB FACTORY can be a better option to
help suppliers liquidate their inventories by
selling it to their customers.
Like most of the e-commerce companies CLUB
FACTORY doesn’t hold any inventories!!
THE EXPERIMENT
With the latest
messages of links
of club factory
everywhere, I tried
looking at the links
a little bit closer.
According to my
analysis, the
product you like
can be freely
availed only if the link of yours gets a specified
number of likes, either it is 30 or 50. The thing
which made me notice is that to like and share
the links, you have to log in through Facebook
which is giving them the traffic to Facebook as
well.
So I tried to create a WHATSAPP group with a
specific number of people to check how the like
and shares of the products are working.
BREAKING DOWN THE URL
If you can look at the word “DISPATCH” in the URL a bit closer, it means that you are liking
the products that have been already purchased.
Which means your providing likes and shares
for a product which is brought only once and
providing it more ratings (which is not good).
The word “DISPATCH” will not be considered in an URL unless it is ordered with the
6 | P a g e www.abbs.edu.in
MARKETING
completion of payment or the product is
dispatched to the consumer.
Something more in detail!!
When we like a product and share the
algorithm understands which product you
like.
How many references is it making?
How many of them are liking it and creating
a new link of the same product of their
own?
This help in identifying which product has
more necessity and possibility of driving traffic
and can also increase in the rating and likes of
the product which has is not being purchased by
most of them.
One person sends the link to get 30 likes and
only one person gets the product the ratio is
1:30 that’s AWESOME!!
Let me tell you how I got into CLUB
FACTORY!!
To say frankly I got introduced to the app with
from my family telling me that some of her
friends brought some mop cleaner at a low price
so, they asked me to check how much does it
cost.
Pointed to be noted CLUB factory is not only
targeting people of our age it is targeting the
people with various demographics as well.
And later to that, I became aware of the links
from one of my friend telling me that “check out the link!! CLUB FACTORY is giving away
products for free if you like it and ask others to
like it as well”, Thank you for letting me know about it.
Linking Facebook to get the link of the product
or to like is one of the best ways to drive traffic
to the CLUB FACTORY PAGE. With all these
like and share there is no doubt how the page of
CLUB FACTORY reached 9.9 million
followers worldwide and only with 6 posts
daily on their Facebook Page.
How is it possible with 6 posts per day and 9.9
million users following the page there is only a
range between 500k to 3000k likes which is
also not sure!!
For example, most of you know about the latest
sensation Priya Prakash varrier right!! The girl
who touched everyone's heart with one wink.
Have you seen the likes and followers on her
Instagram profile after the wink video, it has
reached 6.3 million!!
Your likes and Shares are very valuable don’t waste it!! It will completely turn the company
social media presence.
Just think about it and HAPPY SHOPPING
WITH CLUB FACTORY!!
Mr. G. Vishnu Vardhan
MBA 3rd Semester
7 | P a g e www.abbs.edu.in
YOUNIX
CLOUD COMPUTING IN HUMAN RESOURCE
Human Resource Managers today cannot
imagine life without the HRMS (Human
Resource Management System Software) to
update employee databases and skype to take
interviews of candidates in distant lands. Cloud
computing is the new buzz word among
individuals, research scholars, and corporates.
It is an extremely scalable and managed
infrastructure that is proficient in hosting
customer. This model is perceived as a key
factor for gaining competitive advantage as
well as sustainability in globalized
marketplace. Human resource managers are
using these technologies for their day-to-day
operations like searching resumes, tracking
applications, creating mobile human capital,
enhancing flexibility, monitoring performance
and quick decision-making.
Types of Cloud Computing:
Based on the service there are 3 different types
of cloud technologies
Infrastructure as a Service (IaaS): First
Infrastructure as a Service or IaaS is the
most basic type of cloud technology. In this
system, a vendor provides the user with a
virtual server in the form of websites to
deliver specific applications. This type of
service can be public or private. Most of the
IT companies today have resorted to
installing private IaaS in their organizations
that have had a great impact on the
functioning of the HR department. Most of
the information is now stored on these
cloud platforms. There is no problem of
enough memory or space in the hard disk
and the risk of losing data is further
minimized.
Platform as a Service (PaaS): Platform as a
Service (PaaS) is a technology where a
platform is provided to companies to build
and develop on software solutions to ease
their work, than focusing on hardware,
8 | P a g e www.abbs.edu.in
YOUNIX operating systems and databases. This will
allow lot of HR functions to go online like
recruitment, screening and learning
management.
Software as a Service (SaaS): This is the
most updated version of this technology in
the field of HR. The server in this case will
provide the entire software to the user
through an application which does not need
to be installed or upgraded because the
vendor automatically does this onto the
cloud. The user is allowed to upload and
manage information that is stored in the
cloud.
Benefits of Cloud Technology
Whichever form of cloud technology is used by
the organization, the manner in which HR
functions and the procedures that take place has
definitely witnessed drastic change. There are
various kinds of benefits of this technology to
the field of human resources.
1) Fast and Safe –Using cloud technology,
employees have access to information that
is related to them across the organization.
The department heads can update the
information of the entire HR department
instead of HR managers doing it
themselves. The HR should focus more on
important decisions that are specific to their
department. This way of work is not only
faster but will be done with greater
accuracy and perfection. The information
on the cloud is relatively safe when
compared to paper documents that tend to
get lost and be destroyed easily.
2) Easy Implementation – Now a days, cloud
technology is easily available through
various vendors to organizations. It can be
purchased easily and implemented in
organizations today. It just takes a matter of
seconds to set the system and to put all the
information on the cloud. We do not need
to worry about installing all the hardware
and to find space to accommodate that
hardware and frequently contacting the IT
department to manage problems with the
computer.
3) Decision Making – SaaS will provide
services like graphical representation,
dashboards, key indicators and other
organizational options. This is a great help
to managers when they have to make
important decisions that is supported by
facts and figures.
4) Better Talent Management – HR manager
can assess the potential of each individual
employee with all the recruitment details,
regular performance appraisal results,
resumes and work information of the
employees. They can help managers to find
out the training required for different
employees at different levels and can also
plan for individual career development.
This will help the HR Department to serve
the needs of employees better and will in
turn increase satisfaction at the workplace.
Many of the big vendors of cloud solutions
like Oracle and SAP provide specific
options of talent management as part of
their cloud solutions.
9 | P a g e www.abbs.edu.in
YOUNIX 5) Career Monitoring – This technology will
help the employees to see the records of
their performance instantly and track their
development themselves. It works as a self-
motivation technique for employees. In this
regard the HR department does not need to
constantly keep track of every employees’ development; the employees can do it
themselves. This cloud solution provided
by Oracle also proffer facilities for career
and succession planning.
6) One Big Family – The role of HR manager
is to ensure that all employees feel that they
are an equal part of the organization.
Through cloud systems, different
employees in the organization can access all
the information they need at any time
through a simple user ID and password for
different levels. Employees need not have
to request or disturb the work of other
departments to acquire the information they
need. The whole organization looks like
one big family where they all can share their
information with each other at any time
within the organization. It takes intranet to
a whole new level.
7) Global Model – In today’s scenario, maintaining records of employees in an
organization is a tedious job. Cloud
technology helps in solving this problem by
allowing users from any part of the globe to
access information anytime. The employee
queries and problems can be solved within
short period of time regardless of place the
employee is in.
8) Economical –One of the greatest advantage
of this technology is the cost involved in
setting this up. In traditional HRMS
systems, a particular version of software
and specific computer hardware is required.
For every implementation of cloud
technology, the firm does not require to
install any hardware. The information
which is required is easily accessible
remotely through smartphones, tablets or
laptops. The costs associated with this
technology are maintenance and
troubleshooting expenses.
Challenges:
There are various kinds of challenges that the
organization need to face after implementation
of this technology, Confidentiality, privacy,
and security issues are the prime huddles in
reaping the benefits of services fostered
through cloud computing. There is more
disadvantage of using cloud computing by the
HR managers which can be the loss or misuse
of private data. The data which is stored in the
public cloud can be easily stolen that can be
easily accessible to the hackers. The challenges
related to misuse of data arises when the private
data becomes visible to the other users or
malicious attackers get unauthorized access to
the data. The data is usually stored in a remote
location which can lead to issue of vendor-lock-
in or incapability of the user in deleting data
from the cloud. Further there is threat to client’s data being used for commercial objectives, as
these data may be used by the cloud service
provider for commercial purposes. There are
various threat issues like security when
malicious users use botnets to infect clouds
through malware and spams, attempting to
10 | P a g e www.abbs.edu.in
YOUNIX upload malwares to various computers, and
others.
Conclusion:
The Cloud Market is new in the world of
technology and it is catching up very fast in the
HR market as well. This innovation in the area
of technology has contributed tremendously in
the field of HR, from talent management,
decision making, succession planning to
complete payroll systems and compensation
management. In the organization, HR managers
can effectively use cloud computing for taking
speedy decisions, performance monitoring,
searching for prospective employees,
enhancing mobility of the workforce, and
others. They can even resolve the threat of data
privacy, security, and integrity through clearly
identifying, communicating, and monitoring of
data storage, transmission and handling process
on clouds. By taking these strategic actions
cloud computing will help individual and
organizations to achieve sustainability and
profitability.
AUTOMATION AND ATTRITION
HR Automation is the process by which the
efficiency of the HR department is improved by
freeing the employees from too long manual
tasks and allowing them to focus on complex
tasks such as strategizing and decision making.
Automation improves efficiency by eliminating
information-centred risks. To get their work
done, the Human resource department relies
upon document-driven processes. By
automating repetitive and standard HR
activities, organizations can reduce the time
and cost they spend on manual HR planning.
Whether it is training, hiring new employees or
ensuring that local labour laws are complied
with, HR processes are a vital part of every
organization.
HR has usually been remembered as a highly
manual department process. They are used to
rolling up their sleeves and getting the job done
themselves. But now everything is changing.
Automation is invading the HR space and very
soon everything in HR will be automated.
Current HR staff needs to adapt to the coming
changes to survive or get left behind with the
dust.
Ms. Nithyashree G
MBA 3rd Semester
11 | P a g e www.abbs.edu.in
YOUNIX
Benefits of Automation in HR
Through automation in HR, an organization can
design, streamline, integrate, and deploy
necessary services at a considerably lower cost.
Here are some of the benefits
Productivity can be improved with quick
processing and data sharing.
Stay free from policy violations.
Efficient hiring at optimal operational cost
which enhances organizational growth.
Storage and printing costs associated with
paper-based processing can be slashed.
Intelligent business decisions can be made
with insightful reports.
IBM’s Watson is one the best examples of
personalized automation which can enable it to
act in a predictive way.
12 | P a g e www.abbs.edu.in
YOUNIX
Attrition, in HR, refers to the phenomenon of
the employees leaving the organization. It is
usually measured with a metric called attrition
rate, which simply measures the number of
employees moving out, either voluntary
resigning or laid off by the company. Attrition
Rate is also referred to as Turnover or Churn
rate. It can be calculated as:
Attrition Rate (%) = 100 * (Number of
separations/ Number of employees).
Attrition rate tells us how many employees are
leaving the company at any given time period.
It is very much important for companies to
prepare to start recruiting for the positions
which are critical and cannot be left vacant.
Importance of Attrition
High Attrition is always a concern for every
company as it presents a cost to the company.
Every company loses the amount on
recruitment and selection of new employees
and training them on respective jobs. The
company should also spend additional amount
to fill the vacancies left open by these
employees. Hence it becomes critical for a
company to keep an eye on the attrition rate
which reduces the employee base.
Types of Attrition
1) Voluntary - For a better job opportunity or
career growth or more pay the employee
leaves the company on his own.
2) Involuntary - Due to some ethical issue or
lack of performance the employee will be
terminated. Rapid change in technology
also forces the employees to quit the job if
they can’t adapt to the changes, which leads to a higher attrition rate.
3) Retirement - This is a natural attrition that
occurs and companies are prepared with
succession planning. When an employee
completes his/her tenure at a company and
retires, it is also considered as attrition.
Causes of Attrition
Why employees move out of the current
organization?
Job opportunities and better pay outside the
organization.
Improper work-life balance.
Manager and peers impolite behaviour.
Poor working conditions.
Retirement or death of employees when at
the job.
Lack of recognition or limited growth in
their role.
13 | P a g e www.abbs.edu.in
YOUNIX
How to Control Attrition?
Motivating employees through a growth
plan.
Recognize and rewards.
Help employees to build their careers by
exposing them to newer roles within the
organization.
Constant feedback from employees can
help to control attrition from unsatisfied
staff.
Strategize continuously to remove
irrelevant job positions to reduce misfit
recruitment.
SOCIAL MEDIA HIRING
Social media hiring means using social media
platforms such as Facebook, LinkedIn, Twitter,
websites etc. to promote jobs and communicate
with recruiters about company information.
Before an organization recruits a person
through social media, the company has to
follow certain norms. They have to create a
social media account for their company and get
the employees involved to share posts on social
media. The people who are involved in sharing
the post have to be actively involved in
updating the company’s website, share images of employer brand on Instagram and use
Facebook insights to study audiences. The
above mentioned information should be clearly
followed by the recruiters while hiring an
employee. The information of the company that
is being posted on the social networking
websites should be clear-cut based on which
employees can apply for the job.
There are many online platforms through which
most of the recruiters hire employees. They are:
Twitter:
Companies post on Twitter whenever there is a
job opening. Every organization has their own
account. They have to post the job profile, its
description, salary package, location etc. by
using special hashtags, symbols, and images.
The people wanting a job have to first follow
the company’s Twitter account and have to give comments on whatever information is being
shared on their Twitter page. When job-seekers
become active in that, then the company checks
for their communication skills and other
requirements after which they will send a
message to that person to attend the interview.
Mr. Hemanth Kumar N
MBA 3rd Semester
14 | P a g e www.abbs.edu.in
YOUNIX
Facebook:
Facebook has become one of the most popular
social recruiting platforms among HR
professionals. Most of the companies use
Facebook for hiring employees because it can
save time. Another important aspect of using
this platform is that there are so many job
groups in Facebook which will automatically
help to know if there is a job opening. Facebook
has recently introduced “new job tab” which helps you to post a job within Facebook by
using company updater tool on the company
page. The people who are interested in the open
role can click the “apply now “button and send their CV to the company website page.
LinkedIn:
There are some other upgraded platforms like
LinkedIn which can hire employees for a
particular job. They use the job posting inbox
to communicate with applicants, posting job
descriptions to your LinkedIn profile, etc.
People who are searching for job openings
through LinkedIn believe that it is the best way
to communicate with more people who are in
top positions so that whenever there is a job
opening they will be informed.
Importance of using social media in hiring:
Passive and insecure candidates:
Now-a-days it is a fact that most of the youths
lack self-confidence. It is not a universal rule
that most of the people who spend time on
social media during their free time will apply
themselves for the jobs. That is why social
media platforms are a perfect place to not only
advertise but also easily reach out to the
potential customers.
Live Recruitment:
One of the best opportunities that social media
platform gives recruiters are the ability to do
live recruiting of employees. Screening
employees is simple because of the possibility
offered by social media as far as interview and
testing are concerned. By these there are no
long travels and no need for appointment time.
You can recruit employees anywhere by using
live recruitment through internet.
High Speed Low Price Shortens Time:
The main reason why people are using social
media in recruiting is high speed, less time
consumption and low price. While compared to
traditional methods, social media recruiting
takes lesser time. Social networking sites not
only make it easy and faster to communicate
with candidates but also build excellent work
relationships.
Conclusion:
The benefits of using social media and hiring
people is numerous. Now a day’s most of the recruiters reach potential candidates through
social media sites like Facebook, Twitter,
LinkedIn, naukri.com, wisdom.com etc. It is a
potential tool for recruiters to reach a large pool
of skilled and potential candidates.
Ms. P. Mounika
MBA 3rd Semester
15 | P a g e www.abbs.edu.in
FINABBS
CAREER OPTIONS IN THE FINANCIAL-SERVICES INDUSTRY
A career in finance is not all about money, though it’s close. Obtaining a degree is just the beginning for a business graduate. What’s left is to take a closer look at the available career
options and then to choose which industry sectors have the greatest need for new professionals.
The finance industry is multifaceted which
offers a variety of different skills and interests. The financial services industry has multiple sub- industries with unique opportunities.
Below are some of the common career options
in the financial-services industry.
1) Corporate Finance
Corporate finance job involves working for a company in the capacity of finding and managing the capital necessary to run the
enterprise. This is done while maximizing the corporate value and reducing financial risk.
The functions one may implement while in such a position include:
Setting up of the company's overall financial strategy.
Forecasting the profits and losses.
Preparing the financial statements.
Co-ordinating with outside auditors.
Mostly the corporate finance jobs might involve mergers and acquisitions activity, such as calculating the value of an acquisition target. Corporate finance positions are found in companies of almost all sizes, from large international entities to small start-ups. Additional corporate finance positions includes the treasurers, financial analysts and internal auditors.
2) Commercial Banking
Commercial banks, include large entities to local institutions, offering a range of financial services from checking savings accounts to IRAs and loans. Career options which are
16 | P a g e www.abbs.edu.in
FINABBS
available in this sector include bank tellers, loan officers, operations and marketing.
Talented professionals can advance from a local branch job to a position in corporate headquarters. Such a promotion would expose one to a number of other areas, such as international finance.
3) Investment Banking
Some of the most intense – financial careers are
jobs in investment banking. These jobs deal with facilitating the issuance of corporate securities and making these securities available for the investors to purchase, all while trading securities and providing financial advice to both corporations and wealthy individual investors.
The investment banking firms have a number of divisions and groups with many different objectives and responsibilities. Working in a traditional investment banking firm allows one to interact with the issuers of securities, mergers and acquisitions professionals or the trading desk which trades stocks, bonds and other securities in the secondary market.
4) Private Equity and Venture Capital
These professionals help the business to find capital for both expansion and current operations. They also provide financing for a number of corporate business transactions, such as restructurings and managed buyouts.
At times, a private-equity job may involve working as an interim executive at a struggling company, where your success helps determining the fate of the company.
The (VCs) professionals spend most of their time with the start-ups or small, fast-growth companies. Venture capital firms evaluates their pitches by founders and small-company leaders in determining whether the firm will make an investment. Sometimes referred to as "vulture capitalists," VCs are known to structure deals that favour the investor, not the company receiving funding.
5) Financial Planning
Financial planners help individuals to develop plans that will ensure their present and future financial stability. They review their client's financial goals and generate an appropriate plan for saving and investing that suits the client's individual needs.
Mostly the financial planners work in large, nationwide groups or smaller, locally based firms. Some planners charge flat fees, others percentage of assets under management, receiving commissions on the products they sell.
6) Insurance
Finance jobs in the insurance industry helps the business and individuals to anticipate potential risks and protect themselves from losses. Most
17 | P a g e www.abbs.edu.in
FINABBS
insurance jobs are with large insurance companies.
The career could begin by working as a sales representative selling insurance policies, as a customer service rep working with existing clients, or as an actuary computing risks and premium rates according to the probabilities based on historical, quantitative data sets.
7) Public Accounting
It is a broad field, with many opportunities. They help business and individuals to keep a track of their finances according to Generally Accepted Accounting Principles (GAAP). Public accountant record business transactions, help prepare financial statements, audit financial records, prepare income tax returns and provide the related consulting services.
Accountants generally work in partnerships but many jobs exist at many smaller firms. The new
hires start as a staff accountant, then advance to audit manager, then tax manager and eventually, if they can maintain the tough working schedule for many years, a partner in the firm.
Finding Financial Job Opportunities
Financial jobs exist almost in every company in almost every industry. There are two ways to find openings – online and offline – and it's a good idea to use both of ways. Keeping in mind that financial jobs are highly specialized, when looking for offline, specialized executive recruiters can be excellent resources for both
financial job opportunities and career advice.
Choosing the Right Path
It is wise to consider the direction of the market before seeking a financial job. To effectively pursue jobs with the highest probability of success, one should know the demand for that particular position.
Different financial jobs require different skills and present work in different environments, so it's wise to select one that aligns with your long-
term interests and abilities. One with solid interpersonal skills, might do well as a financial advisor, while someone who enjoys crunching numbers might do better in public accounting.
Ms. Chandana Priya
MBA 3rd Semester
18 | P a g e www.abbs.edu.in
FINABBS
FINABBS MUTUAL FUND
Investment Objective:
To generate and grow the invested capital through various investment instruments like Debt, Index
and equity, also to educate and inform the student body about the investment opportunities available
as of now.
Portfolio:
The capital allocation to various instruments is given below.
Fund Performance:
Monthly NAV performance.
FUND Base NAV Current NAV Growth 3 MONTH
LOW 3 MONTH
HIGH
FINABBS MF 10 10.153 1.53% 9.983 10.743
19 | P a g e www.abbs.edu.in
FINABBS
Remarks:
The share market has seen one of the most brutal corrections
and bearish trends in this quarter most of the index gains
have vanished but the companies’ economy have stayed stable despite the macro fluctuations like oil and US-China
trade wars. The coming quarter in my perceptive will see
investors returning both institutional and retail to fill the
crash which has left the stocks as bargains.
NAV has increased in value from 10 to 10.153 as on 10th
November 2018. In the last three month i.e. there has been
a growth of 1.53%.
The three month low of the NAV was 9.983 i.e. a
depreciation in value of -0.17%.
The 3 month high of the NAV was at 10.743 which is a growth of 7.43%.
Mr. Abhilash P
MBA 3rd Semester
20 | P a g e www.abbs.edu.in
EDC
START-UP ANALYSIS-CLEVERPICK
Earlier the world ran on the power of human
resources but now technology has taken its
place by automation through processing of
knowledge for taking the right decisions at
the right time. Artificial Intelligence is one
of the most widely used technologies by
organizations for taking informed decisions
which may reduce the expenses in the long
run. There are many SaaS products
available in the market but picking the
suitable one for fitting the requirements
aptly is challenging for an enterprise.
Cleverpick is one such company found by
Kaushik Byna which helps customers to
smartly select AI software products
according to their demands. The start-up
which started in mid-2018 deals with the
description on services such as business
processes, chat bots, cloud,
communication, education, HR, annotation
tools and NLP. There are around 10
employees working enthusiastically with
the company’s specialities being SaaS, software, business consultant, Artificial
Intelligence and marketplace.
Positive points Areas to focus on The overall design of the website is
appealing The clarity on the company’s goals,
vision and mission statements are missing in the website.
It is easy for customers to compare and find the product they are looking for
Demonstration of videos about the services rendered by Cleverpick is lacking which brings down the customers’ interest
Customers are free to quote their prices and get good value for their money
Segmentation and being clear about the audience and founder market fit can be given attention
Since the company is relatively new to the
market, they can still go a long way in
changing their processes and approaches so
as to surpass customer expectations by
incessantly providing services which helps
the user to pick appropriate software’s and make the best use of it.
Founder and CEO
Kaushik Byne
Address:
No.22, 15th Cross, Sector 04, HSR Layout,
Near BDA Complex, Bangalore-560102
Official Website:
https://www.cleverpick.in
Mr. R.G. Subramaniyam
MBA 3rd Semester
21 | P a g e www.abbs.edu.in
EDC
INTRAPRENEURSHIP
The idea of people starting their own
company and being their own boss was a
cool one and suddenly cut to the present,
there is ‘Intrapreneurship’ which is an even more cool idea. This concept is catching up
in today’s corporate world with companies vying with each other to not only attract but
also retain their employees. Having
Intrapreneurs within the organization is
being considered as a key strategy for the
growth of large and small companies alike.
Generally employees face a dilemma of
whether to continue in the monotony of the
corporate life or take the plunge and be an
entrepreneur. Intrapreneurship bridges that
gap and provides a sense of satisfaction and
achievement for the employees. It is
beneficial both for the company as well as
the employee.
So what exactly is Intrapreneurship?
Intrapreneurship applies the 'start up' style
of management which is characterized by
flexibility, innovation, and risk taking to a
secure and stable firm. It is an
entrepreneurial approach where teams and
individuals are driving new venture ideas
from within the organisation. The
person/team putting forth the idea is a term
coined by Gifford Pinchot in 1980’s, Intrapreneur. He creates an impact in any
organization he is working for and keeps
the company innovative and customer-
centric. This concept helps in breeding
talent, boosting the company’s culture as
well as giving the company a competitive
advantage.
A person who tries to bring out successful
ideas from within the organization always
exude a sense of commitment,
determination and passion. They have an
impressive combination of being adaptable,
innovative and resourceful in addition to
being results driven. They show an
impeccable skill for problem solving i.e.;
search for an opportunity in every problem,
focus on prevention rather than
intervention, challenge their limits and go
beyond conditioning. They also tend to
project a high sense of energy and are self-
motivated. Intrapreneurs tread unchartered
territory displaying their ability to take risks
in their stride.
Therefore adopting Intrapreneurship has
many advantages. It helps organizations
generate new business growth. It boosts
innovation and therefore gives the company
a competitive edge in the market.
Employees who feel that their job is not
challenging enough and their daily
activities are getting mundane tend to move
to other organizations. Intrapreneurship
provides that balance which the employees
want and hence acts as a means of employee
retention. Apart from breeding the already
existing talent within the organization it
also attracts external talent. It also naturally
helps in increasing the company’s revenue and reducing the costs.
22 | P a g e www.abbs.edu.in
EDC
There are many renowned companies
which have ingrained this approach in their
work
1) Google – ‘Innovation Time Off’ is the Intrapreneurship programme offered by
Google. They have a 20% time policy
where the employees can come up with
various ideas and make it work. A
product of this has been ‘Gmail’ by Paul Buchheit. It was the first mail having a
search feature and gave the option to
keep mails rather than deleting them to
stay within the memory limit.
Nowadays there could no person who
does not have at least one Gmail
account and in all probability I will be
sending this article through Gmail.
2) 3M – This organization allows
employees to devote 15% of their time
working on projects they want to bring
to the fore. Post it notes was the result
of Intrapreneurship. Their programme
Genesis Grant is aimed to provide
employees time to work on their ideas
and has been ingrained in their
employees.
3) Sony – A junior employee working for
Sony came up with the famous ‘Sony Playstation’. He tinkered with his daughter’s Nintendo with the idea of making the gaming console more
powerful and user friendly. Though his
idea was initially rebuffed by many of
the bosses, one senior executive noticed
its potential and now we know the Play
station for all its worth.
4) ITC – E-Choupal is a platform which
helps fight the challenges faced by
Indian farmers such as weak
infrastructure and involvement of many
intermediaries. S.Sivakumar who is
now a part of the Agriculture division in
ITC worked this idea out by e-Choupal
which helps farmers sell their produce
online without the need for middlemen.
This idea now helps more than 4 million
farmers in over 40,000 villages across
10 states.
All the products from Intrapreneurship
helped companies to grow and distinguish
itself from its competitors. Therefore
organizations adopting this approach are
bound to be more innovative and more
capable of clinching top positions in the
market place.
Ms. Soundarya N
MBA 3rd Semester
23 | P a g e www.abbs.edu.in
GENERAL SECTION
WORK-LIFE BALANCE
Work-life balance, what is it? In today’s helter-skelter of life, work-life balance is becoming
relevant. The literal meaning of work-life
balance denotes the balance between the time
allotted for the work and the time for other
factors of the life. The question is why is it
important? The work is supposed to be
something which provides you both financial
and emotional stability. The emotional stability
is attained only when you are satisfied with the
work you are doing. It has become a difficult
task for employers to appeal to the millennial
workers. Earlier financial stability was the only
thing expected from the job. This has evolved
gradually and hence work-life balance came
into the picture.
WHY IS IT IMPORTANT?
To maintain a healthy environment and a
supportive work culture, the work-life balance
plays a very important role. If the work-life
balance is maintained, stress and burn-out will
be prevented in the work-place. The
millennial’s progenies are supposedly the most vulnerable to the chronic stress. The chronic
stress is the major factor which causes
hypertension, diabetes, digestive problems and
what not. Sometimes, chronic stress takes
another level like depression, anxiety, and
insomnia. The stress-overdose can cause a lot
of irritability and fatigue, which results in
serious burnouts in the workplace. It is very
clear that more disturbed the work-life balance,
lesser will be the productivity of the employee.
This is the reason why the work-life balance is
apparently the most important factor in the real
world.
WHAT CAN BE DONE?
From the baby-boomers to Gen-X and now the
millennial, the expectations of each employee
will be different from one another. Thereby it is
a daunting challenge for the employers to
provide work-life balance to each and every
employee. The best way is to create a flexible
working environment, which satisfies each
generation. The flexible working environment
includes flexible work-hours, work from home,
encouraging work-culture and different
facilities for the staffs. Such an environment
should reduce the level of stress, enhance
productivity and impart a sense of satisfaction
among the employees. Not only is this,
improving the overall workplace experience for
the employees is another way to maintain the
work-life balance. The employers should take
care of competitive compensation, healthy
working condition and a proper professional
growth opportunity to each and every
employee.
24 | P a g e www.abbs.edu.in
GENERAL SECTION
CONCLUSION
The buzz of work-life balance started in 80’s and continued to prevail till now. The evolution
of work-life balance will keep on rejuvenating
with developing cultural and economic
changes. The employers, who sense the need of
maintaining the work-life balance, keep on
reinventing the satisfactory environment for the
same. That is how the sustainability culture
prevails. This move of the employers has a
strategic importance of retaining the loyal and
better-performing employee. From individual
aspect as well, for maintaining the work-life
balance find time for yourself. Perform auditing
on your life, eliminate low-valued task, and
spend more time on achieving your goals.
These things will prevent your life from going
off-balance. Therefore the call is yours!!!
Ms. Anushreya Nag
MBA 3rd Semester
25 | P a g e www.abbs.edu.in
E-CELL ACTIVITIES
LEAD SERIES – SESSION 11
E-Cell conducted its 11th session of LEAD
(Leadership and Entrepreneurship Attitude
Development) Series on 10th October 2018 at
APJ Abdul Kalam Hall from 10:30 am. The
session began with an introduction of E-cell to the
juniors. The major event was the launching of the
club logo ’EDC’ by the Guest Speaker Mr. Bhoopalan Y Padua and Director Dr. H. R.
Venkatesha. The significance and the symbolism
of the logo was well explained by Mr. Nikhil
Thakare.
This was followed by an Investiture ceremony for
the Office Bearers of the club. Then the Inaugural
address was delivered by Dr. H. R. Venkatesha.
Director enlightened us about the concept of
10000 hours and blue ocean strategy. He said that
the ability to think out of the box, take risk and
passion were the 3 hygiene factors required for
being an entrepreneur.
Sir’s speech set the audience ready for the guest speaker, Mr. Bhoopalan Y Padua who is the
present Director at Rapidd Technologies (an
Indo-Slovakian company) and Subhanu
Consulting. He spoke about the transfer of legacy
through generations and its role. He also spoke
about the importance of transformation and
consciousness. He said that India’s capability and contribution is because of its ability to view
things as a whole under one purview unlike the
westerners.
The talk was inspiring and motivating.
This was followed by a question and answer
session. The session ended with vote of thanks
delivered by Ms. Meghna. The lecture went on
without any hitches and was well received and
appreciated by the faculty members and the
student community who participated.
26 | P a g e www.abbs.edu.in
E-CELL ACTIVITIES
Some SNAPS from the event,
27 | P a g e www.abbs.edu.in
E-CELL ACTIVITIES
E- DRIVE
Entrepreneurship Development Cell
conducted E-Drive activity in the month of
October for the 1st Semester MBA students
which is an eligibility test where the
interested ones attend Psychometric Test.
This test helps an individual to understand
his/her own personality that will enhance
them to relate to entrepreneurial qualities.
Psychometric tests judge the participants on
parameters such as introversion,
extraversion, neuroticism, openness etc.
which expresses an individual’s personality traits.
Usually in EDC, psychometric tests have
been conducted so as to analyze and finalize
a set of students who can be a part of EDC
based on the results of their performance in
the test. But this year coordinators of the E-
Cell came up with another idea called ‘Quiz Time’ which comprises of 25 questions regarding entrepreneurship. It was a fun
based activity through which the students got
to know about enterprise, essential qualities
to become an entrepreneur and their famous
quotes.
There were around 20 eager participants for
this event who actively took part in this
activity which was a great success. As
members of EDC we sincerely thank our
faculty coordinator Dr. Syed Kazim for his
guidance throughout the activity and we also
express our gratitude to ABBS for creating
such a platform which engages the student
community to go beyond the curriculum.
28 | P a g e www.abbs.edu.in
E-CELL ACTIVITIES
INTRODUCTION TO ENTREPRENEURSHIP DEVELOPMENT CELL
Entrepreneurship Development Cell is a
platform in ABBS for budding entrepreneurs
to put their ideas and thoughts into actions
which helps in the mutual growth of the
student community as well as the members of
EDC. This year MBA 1st semester students
were introduced to E-cell in the month of
September. The program began with an
introduction about Entrepreneurship Cell
where live examples were quoted on
entrepreneurs followed by videos on various
unconventional entrepreneurs sharing their
journey.
The students were then engaged with an
activity to apply their knowledge practically
through ‘Business Model Canvas’. The activity was designed to give the students a
glimpse on how an idea could be converted
into a business. There were around 70
participants divided into 10 teams with each
team having 7 members. The participants
were given the liberty of choosing a feasible
idea which could bring about a change to the
real life problems plaguing the society.
The participants were expected to meet the
parameters as expected by the judges for
which the participants received appreciation
for their unique ideas. The judges also gave
them a few tips on how to improve their
business model. This event turned out to be a
huge success with eager participants
displaying their leadership skills along with
their creativity and uniqueness of their ideas.
It was a fun-filled event where the students
got practical insights into the corporate
world. The student community expressed
their gratitude towards the faculty
coordinator as well as the members of EDC
for such an interesting activity where the
participants were benefitted throughout the
event.
29 | P a g e www.abbs.edu.in
HUMAN RESOURCE CLUB
YOUNIX INAUGURATION CEREMONY
The inauguration ceremony of Human
Resource club for the year 2018-19 was
held on 2nd November 2018. The chief
guest for the event was Mrs. Preeja
Shreedhar, HR Corporate Trainer. The
duration of the entire event was 2 hours.
The inauguration ceremony was followed
by launching the logo and the naming of the
club as ‘YOUNIX’. It is a conglomeration
of two words i.e. YOU and UNIQUE
having its tag line Realize, Focus &
Achieve. The abbreviation of YOUNIX is
“You are Next in Excellence”. The purpose of YOUNIX is to bring together students
interested in the field of Human Resource
Management, help them develop
interpersonal skills needed in the corporate
world and encourage them to meet
professionals who work in the field of
Human Resource. The club promotes active
participation of the students.
The next event of the program was
Investiture ceremony for the office bearers.
Ms. Nithyashree G – President, Ms. Desu
Harika – Treasurer and Ms. Priyanka being
the Secretary. Followed by the price
distribution ceremony for the winners of the
debate competition and for ‘selecting the
best name for HR club’.
The guest lecture was delivered by Mrs.
Preeja Shreedhar on the topic ‘Steering
Changes Transformation in Human
Resource’. The outcome of the session was
on building our confidence, personality
development as well as skill mapping
which is very much necessary for being a
professional.
30 | P a g e www.abs.edu.in
BOOK REVIEW
THE IMMORTALS OF MELUHA
This book revolves around the Hindu Mythology God, Lord
Shiva but seen from a different perspective. The brilliance
of the story is that Shiva is believed to be an actual man who
was born millions of years ago. The author poses a question
to us "What if Shiva was an actual human being and his
actions and deeds made him God like?” Hence this is not the story of ‘Shiva - The God’, it's the story of Shiva the man.
It's a different take on the Hindu Mythology God. It's Shiva's
story from another perspective and not the ones we've heard
from religious books. The story is narrated in a brilliant,
scientific and easy to understand manner. Every myth or
blind belief is explained scientifically.
Shiva, a tribal from Tibet seeks to find answers as to what
his purpose is, what is evil and so on. A man who is
proclaimed the savior of the nation overnight. He is just as
confused about all these as the readers. That's what makes
us connect to him. He's just a man trying to find his standing
and acceptance for the new role he didn't ask for. The pacing of the story is great. The love story of
Shiva and Sati, the discussions on good and evil, the battle sequences and so on.
Shiva is put in a situation where an entire nation was waiting for the great Mahadev's arrival to destroy
evil. Everyone believes Shiva to be the Mahadev. Shiva himself is not sure of that and he's always put
in an awkward position when someone calls him that name. Shiva is shown to be a great warrior,
marvelous dancer, singer, leader, and a brilliant strategist. The scenes where Shiva's army screams the
battle cry "Har Har Mahadev” are some unforgettable events. The author translates it to "Everyone is
a Mahadev".
The author explains the misunderstandings of good and evil. Both are necessary to seek out the balance
in the world. He explains that too much of good is evil. Sometimes even the greatest good transforms
into the greatest evil. There are distinctions on two different ways of like the Suryavanshis and the
Chandravanshis.
The characters are all well explained right from their looks to personality. The author makes sure that
every new term, technology, and myth are examined to the tiniest detail. Hence the readers are never
31 | P a g e www.abs.edu.in
BOOK REVIEW
confused. The first part of the trilogy ends very well leaving the readers shocked, and increases the
reader’s interest and makes them want to read the second book.
Overall it’s a book worth reading because it's a book about love, friendship, trust, betrayal, revenge, regret, and faith.
About the author,
Amish Tripathi is an Indian author known for his bestselling Shiva trilogy
novels. He was born on 18th October 1974 in Mumbai. He worked 14 years in
financial services industry before beginning his writing career. The Shiva trilogy
which includes The Immortals of Meluha, Secret of the Nagas and The oath of
the Vayuputhras were the fastest selling book series in the Indian publishing
history.
Mr. Darshan D. Borkar
MBA 3rd Semester
E-Mail ID : [email protected]
Website : www.abbs.edu.in
Phone Number : +91 80 23245515, +91 9141707070.
Address : Acharya Bangalore B-School, Andrahalli Main Road, Off Magadi Road, Bengaluru - 560091, Karnataka, India.