The Three Ways We PersuadeThe Three Ways We Persuade

1.1. Ethos (hand)Ethos (hand)

2.2. Logos (head)Logos (head)

3.3. Pathos (heart)Pathos (heart)

What is Ethos?What is Ethos?

Ethos:Ethos: refers to credibility, respect or refers to credibility, respect or authority a person hasauthority a person has

Critical questions to ask:Critical questions to ask: Can I trust this person’s judgment?Can I trust this person’s judgment? Do I respect this person?Do I respect this person? Is this person an expert or authority figure on Is this person an expert or authority figure on

the subject?the subject?

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Ethos ExampleEthos Example: :

Claim:Claim: Students should be allowed to use Students should be allowed to use cell phones during school hours.cell phones during school hours.–

List one supporting facts and/or statistics that will List one supporting facts and/or statistics that will support the claim.support the claim.

What is Logos?What is Logos?

Logos:Logos: the logic used to support a claim. the logic used to support a claim.

EXAMPLES - EXAMPLES - EvidenceEvidence– Facts and statisticsFacts and statistics– Visual chartsVisual charts– Research studiesResearch studies

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Logos Example: Logos Example:

Claim:Claim: Students should be allowed to use Students should be allowed to use cell phones during school hours.cell phones during school hours.–

List one supporting facts and/or statistics that will List one supporting facts and/or statistics that will support the claim.support the claim.

What is Pathos?What is Pathos?

Pathos: Pathos: appealing to emotions. Convincing appealing to emotions. Convincing you by how it makes you feel.you by how it makes you feel.

EXAMPLES:EXAMPLES: Personal experiencePersonal experience Anyone/anything you might care aboutAnyone/anything you might care about

McDonalds CommercialState Farm Commercial

Pathos ExamplePathos Example: :

Claim:Claim: Students should be allowed to use Students should be allowed to use cell phones during school hours.cell phones during school hours.–

List one supporting facts and/or statistics that will List one supporting facts and/or statistics that will support the claim.support the claim.

RECAP VIDEO

Let’s see if we can predict how our little friend Ari will try to persuade his mother!!

I Want Pizza For Dinner!!I Want Pizza For Dinner!!