the technological approach to gaining followers on twitter
DESCRIPTION
This was an experimental communication plan put into practice as an assignment for PC8103: Communication and Technology, a elective in the Master of Professional Communication program at Ryerson University. The task was to gain 15 new followers for the Fuzzy Days, Noir Nights Twitter account. Using social learning theory and singling out techniques such as the "List" function of Twitter, this goal was achieved.TRANSCRIPT
Pr!"#$% 2THE TECHNOLOGICAL APPROACH
G&'('() F!**!w#r+ !( Tw'%%#r
March 2, 2012H&,*#, V F-**#r
Specified Outcome
15(#w f!**!w#r+on Fuzzy Days, Noir Nights Twitter Account
theory
Theoretical OrientationS!$'&* L#&r('() .#!r,
+'()*'() !-%
&
communicationstrategy
/0#*'(#1 2 3 4 5
February 17 February 17 - 20 February 20Date
Step
communicationstrategy
S%#1 1
search keywords
communicationstrategy
S%#1 2
by Followingsingling out
communicationstrategy
S%#1 3
through listingSingling Out
S%#1 4
communicationstrategy
TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+
S%#1 5
TRACK RESULTS
communicationstrategy
contraststrategy
/0#*'(#1 2 3 4 5
February 24 February 24 - 27 February 27Date
Step
contraststrategy
S%#1 1
search keywords
contraststrategy
S%#1 2
TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+
S%#1 5
TRACK RESULTS
contraststrategy
Method !f Evaluation
communicationstrategy
contraststrategy
DISCUSSION&(&*,+'+ &
Q-#+%'!(+?