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The Tardy Gate Preston

N.B. Cover images are illustrative of previous Star Pubs & Bars refurbishment projects

The Best PubsOur mission is to create outlets that offer customers the best possible experience, whatever they expect from their preferred type of pub.

Whether it’s a cosy country inn, lively community local or chic city centre bar, our continuing multi-million pound programme of investment is designed to deliver popular pubs with a profitable future - but we never forget that a great pub starts with a great licensee.

The Best SupportOur Business Development Managers will offer you the detailed professional advice you need to achieve your ambitions in the industry whilst our Property Managers and Project Controllers will help you create the right pub to maximise the potential of your local markets.

Equally, our highly talented team of architects, designers and contractors are committed to completing every capital expenditure project on time and in budget.

Our Segmentation ExplainedTo help with long term business planning, all our pubs are segmented. Segmentations are identified by colour and a three letter code as shown on the right:

Customer Segmentation

A Bit of Style Pubs with A Bit of Style will blend contemporary design with

the British pub’s traditional role of a place to socialise, have a laugh, loosen up and have a good time in a lively atmosphere.

Young & Edgy Bar Young & Edgy pubs are similar to a Bit of Style pubs but with

a younger clientele and an offer towards the lower end of the market. Young & Edgy pubs will have a lively atmosphere and be a good place for younger customers to socialise, have a laugh, loosen up, indulge themselves and have a good time.

Mainstream Bar/Pub As the name suggests, Mainstream Bars & Pubs are the

familiar high street local. They are convenient and friendly places where customers can take a break from work or family whilst refreshing themselves and recharging their energy levels without spending a lot of money.

Great Pub, Great Food Great Pub, Great Food outlets are traditional village, rural

or suburban locals that offer a convenient location for good food and socialising whilst strengthening the ties of the local community.

Regular Pub, Some Food Regular Pub, Some Food pubs are similar to Great Pubs,

Great Food outlets but are less food focused and place a greater emphasis on value-for-money bar meals. This type of pub offers what every customer wants from a traditional local. Customers expect to be able to pop in and meet friends, family and neighbours who they know well, for a quiet drink and maybe something to eat.

Family Pub Restaurant The Family Pub Restaurant provides a welcoming atmosphere

that caters for all types of family gatherings from children’s birthday celebrations to quiet anniversary dinners. Customers often regard these pubs as their local and use them to strengthen traditional ties within the family group and their wider community of friends and neighbours.

Community Wet Pub This type of pub is at the heart of its local community. Food

is of lesser importance here. What these customers want is a place where they can loosen up, take time for themselves and generally take a break from the pressures of life.

1 John Smith’s CGA Strategy Nov 09. 2 Foster’s CGA MAT Volume Nov 09. 3 Strongbow CGA 52 wk Nov 09. 4 Newcastle Brown Ale CGA Strategy Oct 09

About usStar Pubs & Bars is the leased pub business of HEINEKEN in the UK and we believe being the largest brewing concern in the UK and Europe means we can offer our licensees the best brands, the best pubs and the best support in today’s pub industry...

The Best BrandsHEINEKEN in the UK’s portfolio now contains some of the best known brands from the UK, Europe and around the world.

Britain’s most popular draught beers and ciders, John Smith’s1, Foster’s2 and Strongbow3 as well as packaged beer4 are all part of HEINEKEN in the UK’s family, along with such best selling European and world brands as Heineken, Amstel, Tiger, Birra Moretti and Sagres.

ABS

CWP

FPR

GPF

MBP

RPF

YEB

Project Core ValuesThe Tardy Gate is an attractive, well-appointed pub located in the centre of Lostock Hall, a large village situated approximately four miles to the south of Preston. This roomy outlet enjoys a prominent corner location, overlooking a busy crossroads on the main street, and the immediate area is characterised by a mix of terraced housing, take away food outlets and small independent shops.

Outside, this typical Lancashire pub boasts a large car park and a spacious beer garden fitted with a smoking shelter. Inside the long single bar serves three open plan seating areas, an entertainment area and a games room. Trade is strongest at weekends and the pub is particularly popular with younger customers.

The proposed refurbishment has been designed to help the new operator grow the business whilst retaining the existing customer groups. The work will therefore broaden the pub’s appeal to daytime customers, through an improved back-bar food and coffee offer, yet retain the ability to transform into a lively young person’s venue in the evenings.

The Tardy Gate 1 Brownedge Road, Lostock Hall, Preston PR5 5AA

Current Segment:

Proposed Segment:

Ideal Licensee Profile - Skill Set and ExperienceThe ideal licensee should be an experienced operator with a proven track record in running outlets of this type. They should have sufficient funds to purchase the required level of F&F and, as hand-held food will form a significant part of the new offer, previous catering experience at this level is preferred.

In order to exploit the excellent demographic profile of the area, applicants should possess a broad range of marketing and communication skills, including the ability to use social media. They should also be able to demonstrate their strategies to promote the pub through a robust business plan.

YEB

MBP

In accordance with the projects core values, the following work will be carried out:

• Exterior Front – the traditional facade will be repaired and new feature lighting and signage fitted.

• Exterior Rear – the existing car park and beer garden at the rear of the premises will be enhanced with branded fittings and furniture in a contemporary style.

• Interior – all internal trade areas will be refurbished and redecorated. In addition:

• The games area’s fixed seating will be removed and a new timber effect floor installed.

• The main bar area will be fitted with new tile and carpet flooring, high butchers block tables and a feature ‘football tactic’ table.

• The rear bar lounge areas will be made more flexible by installing a carpeted area, a timber effect dance floor and a DJ booth.

• The carpeted area in front of the existing fireplace will be made more appealing for daytime customers.

• Bar – the existing bar counter and back-fitting will be retained and revived though some operational changes will be made to allow the provision of hand held food and improve the merchandising opportunities for world beers and lagers.

• Kitchen – the existing commercial kitchen will be re-equipped to meet the requirements of the new food offer and made fully compliant with current catering laws.

• Toilets – the ladies, gents and disabled facilities will be fully refurbished.

• Private Accommodation – the licensee flat will be fully redecorated to comply with the Ready to Trade pledge.

More InformationThis is a terrific opportunity to acquire an exciting pub business with real scope for growth, interested parties are encouraged to call us on 0500 94 95 96 or follow the simple online application process at www.starpubs.co.uk

The Work in Detail

Example imagery from Segmentation Reference House.

Proposed Refurbishment Scheme

Proposed Plan

Gents

Ladies

kitchen store

fireplace

fireplace

beer garden

carpark

fireexit

MainEntrance

0 1 2 3 4 5 10 15 20

SCALE IN METERS 1:1

extract over

beer garden

upup

new poseur 'lean' rail

up todomestic

dn tocellar store

switches

till

685x685mmbutchers

block

TV

685x685mmbutchers

block

GAMESROOM

TV

(NewTiledfloor)

AWP

(Existingboarded)

(NewTiledfloor)

(New Tiledfloor)

SWP

TV

1200x750b/blockposeurtable


BAR AREA

AWP


new raisedfixed seating

layout bycatering specialist

'footballtactic'table

(New Tiledfloor)

685x685

700 diam(new top)

685x685

700 diam(new top)

(New carpet)

SNUG

(New carpet)

New 150 x 150mm black slate tiles to entrance areas.Supplied & fitted by Main Contractor.

floorlamp

TV

New floor tiles to be 450 x 450mmTo be laid entirely in accordance with manufact'sinstructions. Supplied & fitted by Main Contractor.

DECORATION NOTES:

7.0 WC'sFWC to receive new vanity unit/sinks. Existing walltiles to be removed below dado and std 152 x 152 walltiles introduced. Paint finish to dado rail andremaining walls/ceiling.

MWC to receive new vanity unit/sinks. Existingfloor to ceiling wall tiles to be removed and std 152 x152 wall tiles introduced. Trough urinal to beremoved and 4no individual urinals to be introducedas per revised layout. Ceiling to receive paint finish.

Omit 2no existingdoors and infillbackbar wall


5.0 External PaintingAny specified masonry paint must be Pliolite basedor Dulux All Seasons - Water based paint is not to beused unless agreed with Designer prior.

6.0 General NoteAll paints to be either CROWN or DULUX unlessotherwise agreed with Designer! All to be inaccordance with manufacturers instructions andrecommendations.

Contractor to allow for slim metal trim (Schluter orsimilar approved) where tiles meet adjacent differingfloor finish. Please note: to be laid prior to floor tiles!


1.0 Celings & WallsAll Walls to customer area to be lined with min. 1000grade lining paper to achieve smooth finish (afterremoval of picture rail/fixed seating) for decs -unless otherwise stated. Ceilings surfaces to beprepared ready to receive decs (paint finish only).

2.0 StainingAll new timberwork is to be stained using MorrelsLight Fast Stain (colour to be confirmed byDesigner) and to receive min 3 x coats of lacquer(Morrells water based preffered). Note: Timberwork tobe rubbed down between coats/all holes to be filled.

3.0 Previously Painted WoodworkPreviously painted woodwork to be well prepared,rubbed down, and to receive 1 x coat undercoat and 1x coat gloss or satinwood (Designer to confirm).Note: In the case of new woodwork, a primer coat mustbe applied followed by 2 x coats gloss or satinwood.

New 'YPV' - Young Persons Venue.Contemporary feel.

Paint bar front to agreedextent. Allow to chromeexisting handrail.

coff

ee

Form new openingand door withinnew Food PrepArea. Visionthrough to coffeemachine

Allowance for re laying some existingpaving (trip hazard).

newmat

newtiles

1200 diam

new backbarForm newcircular booth

newtiles

newmat

Additional support post required to existsmoking solution to same detail as exist.T&G boarding to u/s (paint finish).

newmat

BARLOUNGE

(NewKarndean/dancefloor

area)

new d/s

ex' tillposition

new tillposition

New curtains/rails generallyto customer area

New GAS fire and surround/mantel.Stone wall cladding to three sides.

Remove extent of fixed seating/screen (showndotted) make walls good ready to receive direct orapplied finishes. Adapt remaining fixed seatingand re-upholster.

Remove extent of fixed seating/screen (showndotted) make walls good ready to receive T&Gup to dado level and paint finish above.

New WC layout

(New Tiledfloor)

Infill/make good all existingwall fans to external walls

New curtains/rails generallyto customer area

Remove extent of fixed seating/screen (showndotted) make walls good ready to receive direct orapplied finishes.

Slap new opening inexisting structure. Tostructural eng's detail.

new backbar

FOODPREP

FLOOR FINISHES:

New safety flooring to be Altro (01462 70515) ref.Walnut. Supplied & fitted by Main Contractor.

New entrance matting. Supplied & fitted by MainContractor.

New boarded floor Karndean timber effect floor - exactspec tbc. To include all necessary levelling, ply deckingetc. Note - config of boards as indicated on drwg.

GENERAL NOTES:

New carpet and underlay. Supplied & fitted by MainContractor.

FLOORING - generally allow to form flush finisheswhere differing floor coverings occur by feathering asreq'd and by tapered h/wood threshers /black naplock.

Full internal & external redecoration to include all PublicAreas and kitchen. Any walls not referenced, allow to paintexisting painted surfaces, and re-stain existing stainedsurfaces unless stated otherwise.

All skirtings and cornices to be retained & re-decoratedwhere possible (picture rail to be removed). Allow for newto match existing where affected by the alterations.

All radiators to be painted out to match backgroundwall colour. New rads where fixed seating removed.

Any existing wallpapers to be stripped off and wallssuitably prepared to achieve a smooth and flat finishready to receive paint finish or new wallpaper.

All paints to be either CROWN or DULUX unlessotherwise agreed with Designer! Glidden, McPhersons orLeyland will not be accepted. All paints and stains areto be applied entirely in accordance with manufacturersrecommendations, incl all prep as necessary.

Main Contractor to allow for adaptation to bar counter, newbackfitting & forming Food Prep. Main Contractor to allow for new Electrical works

shown on later Electrical drwg & associated works.

4.0 Bar TopsTo be stripped, sanded down and stained usingMorrells Light Fast Stain (col to be confirmed). Bartop to receive 3 x coats Sadolin PV67 2 Pack lacquer,rubbed down between coats. Existing bar front to beprepared ready to receive paint finish.

Rem

ove e

xten

t of f

ixed

sea

ting/

scre

en (s

hown

dott

ed) m

ake w

alls

goo

d re

ady

to re

ceiv

e dir

ect o

rap

plie

d fi

nish

es.

till


(DJ)


BAR SERVERY

New equipment to kitchen(& Food Prep)

specialists layout.

BARLOUNGE

up

up

1820x750table

TV

Painted or canvass 'SOL'logo attached to walland illuminated

exterior bench seating with ext qualitycushions to backs and possibly seats


new d/s

promotionaldisplay

NOTES

This drawing is copyright and must not be reproduced without thewritten permission of the designer.

Contractors are to check all sizes and dimensions before setting out anysite or shopwork. Any errors or discrepancies to be reported to thedesigner.

Do not scale off this drawing.

REVISIONS DATE

DWG. DESCRIPTION

DATE

DWG. BY

CLIENT

JOB TITLE

DWG. No REV.

SCALE

and Associates Ltdand Associates Ltdand Associates Ltdand Associates Ltdmmmmmmmm

1 Sentinel Court, Wilkinson WayOff Haslingden RoadBlackburn, Lancashire

BB1 2EH

Tel: 01254 696989 Fax: 01254 689880Email: [email protected]

IIII ddddddddand Associates Ltd

S.Reid

Feb 2013

Star Pubs & Bars

1:50 A11:100 A3

Proposed Ground Floor Plan

The Tardy Gate,1 Brownedge Road,Lostock Hall, PR5 5AA

993.02 'C'

A: Fire exit doors out to car park rationalised. 15.03.13B: No alterarions to bar or kitchen. 08.04.13C: Bar area updated to include food prep.Furniture layout revised to suit 'VPV' &external furniture added. Flooring typesrevised.

03.01.14

Mood Board

The Tardy Gate, Lostock Hall

Feel Photos

booth seating

general feel: young persons venue

modern / contemporary

chrome handrail

painted bar front

branding for external areas

sports / football

poseur tables eye level fridges to backfitting

Proposed Backfitting

Tardy Gate, Preston Proposed Bar Backfitting Sketch

Gilt Frame to spirits display

Eye Level Fridges Glass Fridge

Painted brick slips

Wine Display

Location & Catchment Area

The Tardy Gate 1 Brownedge Road, Lostock Hall, Preston PR5 5AA

The Mosaic ReportThere follows a brief guide to the key customer groups for this outlet and how the proposed refurbishment will cater for their needs...

The Area Lostock Hall is a large village of around 4,000 inhabitants, characterised by a mix of traditional terraced housing in the centre and modern estates on the outskirts. Over 80% of residential property is owner occupied, there are four schools in the area and the village centre is home to a good mix of independent shops and famous high street names. Examples of the latter include branches of Spa, KFC and BetFred.

Local employment opportunities in the South Ribble area are provided by a number of light industrial estates in the nearby towns of Bamber Bridge (1.5 miles). Leyland (2.5 miles) and Penwortham (3 miles). There is also good access to central Lancashire’s road, rail and motorway networks which makes the area a popular place to live for those commuting into Preston (4 miles), Manchester (29 mile) or even Liverpool (33 miles).

Resident GroupsThe largest Mosaic Group permanently resident in the immediate area is the Suburban Mindsets group (33%), which is typified by maturing families, on mid-range incomes, who live a moderate lifestyle in their suburban semi-detached houses.

The Tardy Gate

Mosaic profile, 1 mile radius

SNPC Outlet Report

Copyright Experian 2012. 1 of 13

Report Name: Tardy Gate 1 MileTarget Area: 1 Miles: PR 5 5AA vs. Base: Lancashire

Created on: January 18, 2013User: projectcontroller

Target BaseNumber of Pubs 6 6,479Number of Licenses 5 7,973Adults 18+ per Pub 2,204 860Adults 18+ per License 2,622 699

Location Catchment Map of your Area

Customer Groups The top six Mosaic customer types living within a one mile radius of this outlet are as follows:

• Production Managers (16.01%) – These middle to lower income white collar and technical workers are comfortably off financially and are happy to live within the limits of their own ambition. Such people tend to be competent with modern technology and cautious borrowers yet they are extremely loyal to well-known brands.

• Clocking Off (11.91%) – These married, middle-aged couples tend to live in spacious semis, located in established communities. They earn a reasonable wage in skilled jobs, they are proud of their traditional values and their wives often prefer to stay at home to look after older children or grandchildren.

• Mid-Market Families (10.62%) – These couples are in early middle age often with older children still at home. Despite earning middle to low incomes they live in comfortable homes with large gardens located in settled communities. They have modest ambitions and measure success in terms of personal esteem rather than material wealth.

• Small Wage Owners (6.27%) – These owner-occupiers often live in low cost terraced housing and are employed in low wage, blue collar jobs but do have access to a car. Such people are reluctant to use technology and believe value for money is of prime importance when shopping.

• Innate Conservatives (5.56%) – These recent retirees, or newly married couples, live in comfortable homes located in popular residential areas. Such people are often self-employed, take pride in their homes and are hardworking members of their local communities. They also enjoy substantial savings and extensive social networks.

• Shop Floor Affluence (5.49%) – These families often include two or more wage earners working in manual occupations but earning reasonable incomes. They live in inexpensive, semi-detached homes located in less fashionable suburbs, shop for mass market brands and are price sensitive but generally enjoy a comfortable standard of living.

The Mosaic Report

Top 6 Customer Needs Refurbishment Response1 Evening Local – a traditional use for a traditional pub

with men and women relaxing after work by enjoying a quiet drink with friends and colleagues.

The refurbished seating, games and entertainment areas will have a strong appeal for a broad range of evening pub goers including those looking for a lively venue.

2 Out For Dinner – friends and couples enjoying a proper meal out, often for a treat or celebration, and spending more on food and wine than usual.

Whether it’s a bar snack or something more substantial, the new food offer will provide a greatly improved eating experience.

3 Pub Play – younger customers, usually male, visiting in the evening and playing fruit/quiz machines and/or watching sport on TV.

The outlet will have plenty of space for a variety of popular pub games and will be suitably equipped to cater for these important customers.

4 Catch Up – friends or partners enjoying a quick drink, snacks and a chat, often choosing traditional pubs best reached by car.

The redecorated bars and refurbished beer gardens, will be the perfect place for daytime and evening customers to meet family and friends for a quiet drink or a light meal.

5 Out on the Town – young adults looking for a lively venue for a sociable get together. They tend to favour modern bars but will travel to reach their favourite place.

The improved outdoor appearance, revitalised interior and new entertainment facilities will help establish the outlet as a popular venue for parties and other celebrations.

6 Big Night Out – young adults celebrating an occasion, often ending in a night club.

The feature lighting and signage will increase the pub’s visual appeal so raising its profile in the village and wider area.

Customer Expectations & BehaviourThe following table illustrates the top six reasons for visiting a pub in the South Ribble area and the proposed changes to The Tardy Gate that will meet these customers’ needs and expectations:

For more information please call us on 0500 94 95 96 or follow the simple online application process at www.starpubs.co.uk

the tardy gate...of marketing and communication skills, including ... or dulux all seasons - water...

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