the synergy of yahoo! search marketing and display advertising

CASE STUDY Yahoo! Advertisting Solutions Contact Our Sales Group If you are an advertiser, agency or search engine marketer and interested in creating a Yahoo! Search Marketing campaign, please contact: Sarah Lai, Head of Direct Sales Channel Tel: +65 6809 8154 Email: [email protected] Campaign Background and Objective To promote and engage Telkomsel’s Ramadan season appreciation program to its loyal subscribers The Results Combining search and display advertising solutions, the one month campaign garnered very positive results: Yahoo! Search Marketing: Sponsored Search and Content Match™ campaign with a customised set of keywords based on how Telkomsel subscribers were searching online to create maximum awareness for the appreciation program. This benefited Telkomsel to achieve its campaign objective. Yahoo! Display Advertisting: Ads ran on Yahoo! Messenger and Yahoo! Mobile to reach the targeted audience and achieved a high click through rate of over 0.36% with more than 12 millions of impressions delivered. Target Audience Male and female Telkomsel subscribers who aged over 18 years old Yahoo! proposed a combination of the advertising solutions to encourage the Telkomsel subscribers to participate actively in the appreciation promotion: • Yahoo! Search Marketing > Sponsored Search > Content Match™ > Premium ad placement on Yahoo! homepage and across Yahoo! network and Yahoo! Messenger Spotlight • Yahoo! Display Ads > Display ad placement on Yahoo! Messenger and Yahoo! Mobile The synergy of Yahoo! Search Marketing and Display advertising helped Telkomsel to achieve a high engagement appreciation program About Big Idea Chair Award: A Yahoo! owned global creave award recognising the best online and integrated campaigns and adversing cases and agencies Our Client speaks: “This Yahoo! Telkomsel mudik campaign was signiﬁcant in recognizing our valued customers. Great to see wonderful results which will movate us to develop stronger services.” Kemas Muhammad Fadhli, Oﬃcer, Digital and Interacve Media Yahoo! Display Adversng: Creates ads that appear across Yahoo! network that meets your branding and performance goals. BIG IDEA CHAIR - Best ROI Regional Award (Merit) Yahoo! Search Markeng: Places text ads for your business in Yahoo! Search results to reach your customers today.

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Page 1: The synergy of Yahoo! Search Marketing and Display advertising

CASE STUDY

Yahoo! Advertisting Solutions

ContactOur Sales Group

If you are an advertiser, agency or search engine marketer and interested in creating a Yahoo! Search Marketing campaign, please contact:

Sarah Lai, Head of Direct Sales ChannelTel: +65 6809 8154Email: [email protected]

Campaign Background and ObjectiveTo promote and engage Telkomsel’s Ramadan season appreciation program to its loyal subscribers

The Results

Combining search and display advertising solutions,

the one month campaign garnered very positive results:

Yahoo! Search Marketing: Sponsored Search and Content

Match™ campaign with a customised set of keywords based

on how Telkomsel subscribers were searching online to

create maximum awareness for the appreciation program.

This benefited Telkomsel to achieve its campaign objective.

Yahoo! Display Advertisting: Ads ran on Yahoo! Messenger

and Yahoo! Mobile to reach the targeted audience and

achieved a high click through rate of over 0.36% with more

than 12 millions of impressions delivered.

Target AudienceMale and female Telkomsel subscribers who aged over 18 years old

Yahoo! proposed a combination of the advertising solutions to

encourage the Telkomsel subscribers to participate actively in

the appreciation promotion:

• Yahoo! Search Marketing

> Sponsored Search

> Content Match™

> Premium ad placement on Yahoo! homepage and across

Yahoo! network and Yahoo! Messenger Spotlight

• Yahoo! Display Ads

> Display ad placement on Yahoo! Messenger and Yahoo! Mobile

The synergy of Yahoo! Search Marketing and Display advertising helpedTelkomsel to achieve a high engagement appreciation program

About Big Idea Chair Award: A Yahoo! owned global creative award recognising the best online and integrated campaigns and advertising cases and agencies

Our Client speaks:“This Yahoo! Telkomsel mudik campaign was significant in recognizing our valued customers.

Great to see wonderful results which will motivate us to develop stronger services.” Kemas Muhammad Fadhli, Officer, Digital and Interactive Media

Yahoo! Display Advertisting:Creates ads that appear across Yahoo! network that meets your branding and performance goals.

BIG IDEA CHAIR - Best ROI Regional Award (Merit)

Yahoo! Search Marketing:Places text ads for your business in Yahoo! Search results to reach your customers today.

Yahoo! Search Marketing and Microsoft Advertising adCenter ...seroundtable.s3.amazonaws.com/Search-Alliance-Feature-Comparison-Guide... · Yahoo! Search Marketing and Microsoft Advertising

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1 Challenges in Computational Advertising Deepayan Chakrabarti ([email protected])

Research Internet Advertising Auctions David Pennock, Yahoo! Research - New York Contributed slides: K.Asdemir, H.Bhargava, J.Feng, S.Lahaie, M.Schwarz

Yahoo! Close The Loop Understanding the Synergy Between Search and Display Advertising Phase 1 Findings

SYNERGY ADVERTISING & PUBLISHING a division of al rawahy group …synergyoman.com/Synergy_Profile_Publishing.pdf · 2016-12-21 · Agency Proﬁle Advertising, Publications, Print

Display Advertising Auctions with Arbitragecavallo/papers/cmv-arb-teac.pdf · 2014. 9. 5. · Display Advertising Auctions with Arbitrage∗ Ruggiero Cavallo Yahoo [email protected]