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51%76% feel closer toSamsung Mobile

of followers feel more up to date

more likely to consider Samsung Mobile

more likely to recommendSamsung Mobile 3× 2×

SAMSUNG MOBILE’S FOLLOWERS ARE MORE LIKELY TO CONSIDER, PURCHASE, AND RECOMMEND

Results compiled from an online survey of 303 Samsung Mobile followers on LinkedIn in May 2012

New product launches

Promotions/special offers

Products and services

Special/new info only available to Followers

News articles and industry insights

78%

63%

60%

46%

44%

SAMSUNG MOBILE ASKED “WHAT INFORMATION DO YOU WANT TO SEE FROM US?”

Samsung Mobile

How to multitask using the Samsung GALAXY Note IIyoutube.com

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Note II, professionals are empowered to perform their best in today’s fast-paced business environment.

with the multitaking capabilities of the GALAXY

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Note II lets users perform their best in a fast-paced business environment.Discover Samsung Mobile, and how multitasking with GALAXY

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SAMSUNG MOBILE GAVE FOLLOWERS THE CONTENT THEY WERE LOOKING FOR

WHO ARE THESE FOLLOWERS?

88% are looking for a new smartphone in the next 12 months

IN-MARKET44% have household incomes over $100K

AFFLUENT78% are technology decision makers in their household

INFLUENCERS55% are only following Samsung Mobile on LinkedIn

UNIQUE REACH

SAMSUNG MOBILE ESTABLISHED A LINKEDIN COMPANY PAGE

2011 2012

0

165K+

Samsung Mobile launched a LinkedIn Company Page to reach passionate techies with money to spend. They partnered with LinkedIn to attract valuable followers and tailored their updates to what these followers wanted. The result? Buzz for new products and a major brand boost.

HOW LINKEDIN FOLLOWERS BOOSTED A BRAND: THE STORY OF SAMSUNG MOBILE