the stocklists - march 2011

Stocklistswith7 March 2011 FlooringNews

The

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

AdvertisersFlooringNews starts on page 35

Adhesives 4

Buying Groups 8-9

Carpet Company Directory 14-15

Carpet trouble-shooter 12-13

Carpet types 5

Pattern book page —

Underlay 10

Wholesaler Distribution Directory 16-18

Wool fibre page 11

Woolsafe: the carpet care guide 6-7

ISSN 0950-5024 © Mayville Publishing Co. Ltd. 2011 Issue: 432Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringFactsheets

StocklistsThe

FIRST FOR FLOORING NEWS AND DATA

Flooring’s fashion show

Full ahead for Harrogate‘Home’ of flooring is filling up alreadypage 36

Easy life!Abingdon launch StainFree

with a lifetime guaranteepage 43

� carpets/rugs/tiles � woods/laminates/smooths

� accessories/services/organisations � fibres � underlay

� wholesalers/distributors � adhesives

Classified advertising........................................ pages 63

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK

Debut performance for flooring at theNEC interiors event - pages 49-54

A tile storyDennis Flower reports an an outbreak

of style and choice in the tile sector page 58

“An axminster carpet is the painting, not the canvas - the foreground, not the background.” Voice - page 60

7 MARCH 2011

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� ABINGDON................................................40,43 01274 655662 —

� ACCU-CUT....................................................BC 0800 862 0251 —

� AFS .................................................................19 020 8805 8620 Feb 2011

� ASSOCIATED�WEAVERS ..................— 01422 431100 —

� BONDWORTH ........................................20 01562 745000 1.9.2010

� BRITISH�WOOL ....................................56 01274 688 666 —

� BROCKWAY�CARPETS�LTD. .......21 01562 828200 Mar 2010

� BRONTE .....................................................22 01282 862736 —

� CARPENTER ............................................41 01457 861141 —

� CAVALIER ........................................................42 01254 268000 —

� COLUMBIA�FLOORING ...................23 0208 443 3322 —

� CONTEMPORARY LIFE...............................— 01254 296829 —

� CROWN FLOORS......................................46,47 0800 077 3301 —

� DYNE CARPET TILES ..................................— 0161 877 8877 —

� EDEL�TELENZO......................................24 01422 374417 —

� FITA ...................................................................62 01159 506836 —

� FLOORTRAIN ................................................— 01709 780505 —

� FLOORWISE .............................................18 01509 673974 —

� FURLONG�FLOORING ...................26,27 01772 696787 Nov 2010

� GASKELL WOOL RICH...............................25 01827 831525 —

� GEORGIAN.....................................................28 01827 831430 —

� HARROGATE FLOORING SHOW..........36 01423 779967 —

� INTERFLOOR.................................................37 01706 213131 —

� KINGSMEAD...................................................39 01827 831424 —

� LITTNER�HAMPTON..........................— 0208 520 8474 —

� MAYFIELD�CARPETS� .........................— 01706 639 866 —

� MANX...............................................................45 01827 831434 —

� MERRYFIELD GROUP ...............................3,38 01422 373799 —

� MOHAWK ..................................................29 01480 479830 —

� NICF ...............................................................62 0115 958 3077 —

� PENTHOUSE.............................................— 01706 341 231 —

� RACKHAMS..............................................30 020 85319225 Mar/Apr 2011

� RYALUX............................................................57 0845 652 8811 —

� SOLENT�WHOLESALE�CARPET ....31 01243 774623 Mar/Apr 2011

� STAIRRODS�UK�LIMITED...............61 01207 591176 —

� STS�FLOORING�DISTRIBUTORS......32 0845 341000 Feb 2011

� T�&�E�DISPLAY�GROUP� .................IFC 0121 585 7600 —

� TRIPLE KING...................................................3 01274 582056 —

� WESTON�HAMMER� ...........................33 0845 644 9090 —

� WOOLSAFE�ORGANISATION.......6 01943 850817 —

� WOOLS OF NEW ZEALAND..................54 01943 603888 —

4 THE STOCKLISTS March 2011

Adhesives

Flooring Factsheet

5THE STOCKLISTS March 2011

TUFTED

With advances in manufacturing technology, 95% of all carpet

produced today is tufted. It takes about an hour to make a roll of

carpet that might take eight hours to weave. To make tufted carpet,

hundreds of yarn-threaded needles are pushed through the primary

backing fabric to form loops or tufts, which may be left as is or cut. A

heavy adhesive coating is applied to hold the tufts in place and a

secondary backing is usually glued on for strength and stability. A wide

variety of styles and textures can then be created using various

techniques.

LOOP PILE

Berber • Berber carpets look like and are named after a handmade,

bulky wool carpet made by the Berber tribes of North Africa and Asia.

The loops are made from thick or bulky yarns of wool, nylon,

polypropylene or a blend of these fibres to give a cushioned effect

underfoot. These carpets are available in an assortment of colours and

may be flecked and can be either level loop or multilevel loop.

Level�Loop • When all the loops are of the same height, a highly

flexible and durable carpet is created which has a natural, casual

appearance even when (commonly) it is made from synthetic fibres.

The tight loop texture tends to hide marks so it’s a good blend

between luxury and practicality.

Multi-level�loop • The loops vary to two or sometimes three

loop heights to create informal, random textures which are very

forgiving for marks and stains and therefore very suitable for high

traffic areas and busy family rooms.

CUT PILE

Freize • Frieze (pronounced free-say) carpets are similar to saxony,

but the yarns are more tightly twisted and should always be heat set.

They have a dense, low pile surface which creates a coarse, pebbly

texture. Frieze carpets are very durable and hide footprints, dust and

dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should

be heat set. The tips remain very distinct, rather than blending together

to form a very elegant finish. Saxony textures show footprints and

vacuum marks so are suitable for more occasional rooms in the home.

More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard. The yarn is

tightly twisted and often heatset to retain this feature and the result is

a versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have

a level surface pile of approx 5mm to 10mm height, which is then

sheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface. The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through. The carpet can be sheared to create

a range of cut and loop textured effects. The result is a high quality

carpet of unrivalled durability.

Flat�weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.

These carpets tend to ‘shade’ with heavy use. Footprints show easily

and the colour looks different from place to place because fibres

lying in different directions reflect the light differently. A luxury for

occasional rooms.

CUT AND LOOP

When some of the pile is cut and other left as loop, a variety of

surface textures and patterns can be created (in a variety of

colours). The multi-level surface is excellent for hiding footprints and

stains so cut and loop is good for high traffic areas and general

purpose rooms in the home.

Shag�pile • Shag pile has varied in popularity. The pile is up to

50mm long and the texture is casual and loose but the surface

flattens easily and lacks durability.

BONDED

Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)

are created by firing fibres into an adhesive material – the fibres are

not stitched into the backing in any way. The technique is principally

used for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

V

Velvet/Plush Frieze

Twist Berber

S

Saxony Sha

Shag

Flooring factsheet

Carpet�types


Flooring factsheetCarpet�care�guide�from�WOOLSAFE�

Entrance or walk-off matsThe use of entrance mats at all outside entrances to

the house is highly recommended, as they will

significantly reduce the rate at which the carpet will

soil. They should be of adequate size to allow street

dirt to be removed from shoe soles and must be

cleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet and

maintain its appearance. Vacuum clean regularly and

thoroughly, which removes gritty dirt that can

damage the fibres.

Deal�with�spillages�as�soon�as�possible,

preferably the moment they occur.

Beware of products claiming to be safe on all fibres,

including wool. It might be true, but if it does not have

the WOOLSAFE Mark, it is not endorsed by most carpet

manufacturers!

Never use any detergents such as dishwashing

liquids, soaps or other cleaners recommended for

general household use. Although they may clean the

carpet satisfactorily they will almost certainly cause

problems such as rapid re-soiling, colour bleeding or

other damage to the pile or backing of the carpet.

Use�only�WOOLSAFE approved�products

WOOLSAFE-approved carpet

care products have been

independently and

scientifically tested and are

safe and effective for

cleaning and maintaining all

types of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer�carpet�care�HELPLINE�

If you have trouble dealing with customer queries

like “How do I get red wine stains out of my

carpet?” Just give them our HELPLINE�

01943�850�817 and we’ll give them the correct

advice. Simple.

Certified�Operator�Network

For experienced, specialist wool carpet cleaners

you can trust visit: www.woolsafe.org/find/a-

registered-carpet-cleaner.

WOOLSAFE Registered�Inspectors

Solve disputes with customers with our

independent carpet complaint Investigators. Just

visit: www.woolsafe.org/find/a-registered-carpet-

inspector and call your nearest inspector.

WOOLSAFE Approved�Products

Have confidence in the cleaning product you

recommend, use the WOOLSAFE Approved

Products Directory it contains only safe and

effective carpet cleaning products. For spot

removers visit: www.woolsafe.org/spotremovers

Carpet�Care�Leaflets

We offer to help you develop custom carpet care

literature and we also offer generic carpet care

leaflets designed to be given away with each cut of

carpet. Correct�carpet�maintenance

should�start�from�day�one.

Web�pages�and�Links�

We offer to help you develop custom carpet care

pages for your website or you can link to our

website’s carpet care pages for up-to-date and

accurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation

49 Boroughgate, Otley, LS29 8NR

Tel: 01943 850817

E-mail: [email protected] or visit

www.woolsafe.org

The�WOOLSAFE Organisation�–

promoting�quality�carpet�and�rug�care

since�1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where it

could do with a really good clean, you can either do

the job yourself, or you can call in a specialist carpet

cleaning company.

If you are considering cleaning the carpet or rug

yourself make sure to use�only�WOOLSAFE

approved�products. Look for the WOOLSAFE

Mark on the bottle or package.

It�is�best�to�engage�the

services�of�a�professional

carpet�&�upholstery

cleaning�company.To get a

really expert job done entrust the

work to a WOOLSAFE accredited

carpet cleaning company.

These companies are fully trained, have been in

business for a considerable length of time, are

members of one or more recognised professional

trade associations related to the cleaning industry

and have a reputation for top quality service. And

they use�only�WOOLSAFE-approved

cleaning�agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network of

carpet complaint investigators, trained and registered

by The WOOLSAFE Organisation is available

throughout the UK and Ireland.

WOOLSAFE Registered�Inspectors

have extensive experience in

investigating the causes for carpet

complaints based on their practical

involvement with carpets and rugs

over many years.

They are fully qualified to

investigate carpet and rug complaints on-site on

behalf of carpet manufacturers, retailers, cleaning

companies and carpet owners. They can carry out or

commission tests where required, and will provide

comprehensive reports.

To contact an inspector in your area call

01943 462127, email: [email protected], or

visit: www.woolsafe.org / Private Householder /

Registered Inspectors

The Green WOOLSAFE

Mark identifies those

products that not�only

are�the�most

suitable�for wool and

other quality carpets, but

also�have�the�right

environmental

characteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –

if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT,�do�NOT�rub

• Use small quantities of spot remover at a time,

applied to a cloth, NOT directly to the spot; work

into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed

carpet tiles

• When using solvents always ensure there is plenty

of fresh air ventilation

• Always thoroughly rinse out water-based spotters

with clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution

(diluted)

6. WOOLSAFE-approved spot remover for

water-based stains

7. WOOLSAFE-approved spot remover for

greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved�disinfectant�or�

deodorizer

16. Rust�remover

17. Carpet�re-colouring�kit

(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with stronger

spot removers. Some stains you may find impossible

to remove completely in which case the assistance of

a professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


Flooring factsheet

How�to�decide�whether�to�join�a�buying

group�–�and�which…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a member

of the committee

• Get a list of members and call up two or three for a

‘real-world’ view

• Establish your territorial exclusivity – where’s the next

nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the

bills are paid and whether your fees are refundable if

it doesn’t work out. Ask the buying group for a

consultation to estimate your potential savings

• Review all the extra benefits and services to see what

you would actually use

• Check out the product ranges offered including the

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

flexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature of

the floor retailing scene in the last decade or so, giving

independents the extra edge they need to compete

effectively with the retail park chains.

More than 1000 retailers are now members of one of

the several buying groups which operate in our sector

and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,

the resistance to the buying group concept among non-

members appears to be centred on fears of

surrendering some control to a committee – and most

particularly compromising long-established relationships

and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling

across a broad range of products is likely to improve

margins within a buying group – but you don’t need a

leap of faith to join up. Ask the buying groups for answers...

Buying�Groups

Pick the right onewww.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]

[email protected]

Key benefitsIncrease�margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase�sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access�professional�services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network�with�other�independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

Metro Groupwww.carpet1st.co.uk

Contact: David KippingTel: 01204 393539

[email protected]

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

Bond Retail Marketing

“Bond Retail Marketing, not justa buying group...”

Although a negotiating and buying function is amajor part of it’s business, BRM offers its retailersa varied menu of services to choose from.

• Department Design and Installation

• Range Planning and Maintenance

• GP% Return and Business Planning

• Retailers own Brand Design and Ranges• Group Collective Rebates no Individual Targets

“Not Standing Still...”

Web based trading, advertising and productsearches are vital to a modern retail industry.BRM created www.beautifulflooring.co.uk for itsretailers to put them on the map. Each retailerhas its own on-line store within the main site,making www.beautifulflooring.co.uk a uniquevisual opportunity.

“Small is Beautiful...”

For the full story please contact

PAUL PHILLIPS - Managing Director TEL: 01892 549 050 EMAIL: [email protected]

Featured buying group this month:

BRM retailers are given geographical protection and assuch the number of retailers is carefully monitored toenable the BRM team to give a high level of service.

“We have worked with BondRetail Marketing for over eightyears now and have alwaysfound them to be a mostvalued asset to the success ofour carpet and flooringbusiness.”

Robert BianchiDirectorAright Bianchi -Macclesfield



Flooring factsheet

Good�underlay�will...

• Improve underfoot comfort

• Increase appearance retention, reducing flattening

• Absorb the pressure of foot traffic and reduce wear

• Improve thermal insulation and warmth

• Increase sound insulation

• Smooth out sub-floor imperfections

• Last the lifetime of the carpet

Poor�or�old�underlay�will...

• Feel hard and unwelcoming

• Reduce carpet life

• Cause wrinkling and premature wear spots

• Cause carpet fibres to break down more quickly

• Not meet British Standards

How�thick?�

A maximum of 12mm is recommended (working with

gripper will be difficult thereafter) but rooms with heavy

traffic will need a thinner, denser pad. The combination

of thickness and density is all important as a thick

underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will

need to be – 11mm is often used for luxury installations

with 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet and

laminate flooring offers retailers one of the best

opportunities to add value to every sale – with good

profitability, trade-up potential once benefits are

understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new

underlay is always required, the only decision is which

type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can

walk on samples with different grades of underlay and

feel the difference has shown excellent results – some

manufacturers offer point-of-sale units.

Underlay

Sponge�rubber

The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU�(polyurethane)�foam

PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options – and its light weight helps handling. The product can be re-cycled again after use.

Crumb�rubber

Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate�underlay

There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

Combination

A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor�heating�underlay

Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

Felt

This traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified�underlay

A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


THE�BEST�CARPET�WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100%�wool�or�80/20�–�80/10/10�wool�richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use synthetic fibreswithin the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost.These wool rich compositions offer industry standard carpets whichwill perform well in the home.

Flooring factsheetWool�fibre

THE�BENEFITS�OF�WOOL�CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal�EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental�Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British�WoolThe�Planet�Friendly�Fibre�for�Carpet

aboutwool.com


COLOUR�MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED�LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING�ON�WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet�trouble-shooter� • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE�REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Abingdon�Flooring 01274 655694

Adam�Carpets�Ltd

Be Tu Tw W Ww 01562 829966

Associated�Weavers

Tw Tu 01422 431100

Avena�Carpets�Ltd

Tu Ww 01422 330261

Axwoven�Carpets�Ltd

Ax Be 0121 550 5788

Axminster�Carpets�Ltd

Ax Be Tw 01297 32244

Bajong�Carpets�NV

Tu Tw W +32 56783250

Balta�Industries�NV

Tu Tw W Ww +32 56 62 2211

Beaulieu�International�Group

Be Pr Tu Tw +32 56 67 66 11

Belvedere�CarpetsTu W 020 8800 0740

[email protected]

www.belvederecarpets.co.uk

Betap�Tufting�BV

Tu Tw W +31 383 861 060

BIC�Carpets

Be Tw W +32 56 23 54 10

Bizspoke�Custom�Carpets

Be Tw W 01924 488882

Blenheim�Carpets

Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond�Worth�Ltd

Ax 01562 745000

Brintons

Ax Tu Tw W Ww 0800 505055

Brockway�Carpets�LtdTw W 01562 828200

[email protected] www.brockway.co.uk

Bronte�Carpets�LtdBe Tu Tw W 01282 862 736

[email protected]

www.brontecarpets.co.uk

Burmatex

Tu 01924 262525

Cadogan�Carpet�Co

W 01562 733610

Cavalier�Carpets�Ltd

Ax Be Tu Tw W Ww 01254 268000

Christy�Carpets

Tu 019078 308777

Clarendon�Carpets

Tw 01675 433066

Classis�Carpets

Tu W Ww 0870 020 1725

Condor�Carpets�BV

Tu +31 38 4778911

Contemporary�Life�&�TextilesBe Tw 01254 296829

[email protected]

www.contemporarylife.co.uk

Cormar�Carpets�LtdTu Tw W 01204 881 234

[email protected]

www.cormarcarpets.co.uk

Couristan�Carpets

Ax Tu W Ww 800 223 6186

Craigie�Carpets

Be 01294 558400

Creative�Carpets�Ltd

Be Tu Tw W 0116 284 1455

Creatuft�Carpets

Tu W +32 56 35 4444

Custom�Carpet�Company

Ax Be Tu Tw W Ww 01737 830301

Dan-Floor�UK

W 01454 858014

Domo�International

Be Pr Tu Tw W +32 92 41 4511

Drury�Lane�Carpets�Ltd

Be Tu Tw W 01254 296829

E�&�WE�Carpets

W 01562 825952

Edel�Telenzo�Carpets�LtdTu Tw W 01422 374 417

[email protected]

www.edeltelenzocarpets.co.uk

Enterprise�Weaving�Co

Be Ww 01562 745030

Fells�CarpetsWw 01977 662211

[email protected]

www.fellscarpets.co.uk

Fetcham�Furnishings�Ltd

Tw 020 8944 6220

Fletco�Taepper�A/S

Tu W +45 96 60 3000

The Stocklists

Carpet�Company�Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Belvedere Carpets

Furlong�FlooringTw W 01772 696 787

[email protected]

www.furlongflooring.co.uk

Gaskell�Wool�Rich

Tu Tw W 01827 831525

Gaskell�Mackay�Carpets�Ltd

Ax Tu Tw W 01429 892525

Georgian�Carpets

Tu Tw W 01827 831430

Godfrey�Hirst�(GB)�Ltd

Tu 0800 526696

Halbmond�Teppichwerke

Be Pr Tu +49 037 421 420

Heckmondwike�FB 01924 410544

ITC

Be Pr Tw 0032 51 424 411

John�Lanham�Watts�Carpets

Ax Tw Ww 01937 588511

John�Evans�Ltd

Ax Tu Tw W 0161 368 2563

Joseph�Hamilton�&�Seaton

W 01827 831400

Kingsmead�Carpets

Tu Tw W 01827 831 424

Lano�NVAx Pr Tu Tw W Ww +32 56 65 4300

[email protected]

www.lano.com

Le�Tissage�d'Arcade

Ax Ww +32 05685 4747

Lecaflor�Ltd

Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh�Spinners�Ltd

Tw 01942 673232

Louis�de�Poortere

W +32 56 393 386

Lusotufo

Tu 01388 664101

Manx�Carpets

Tw W 01827 831 434

Mayfield�Carpets

Tu Tw W 01706 639 866

MID�NL

Be +31 38 851 8700

Mohawk�Europe01480 479830

[email protected] 01480 471304

www.mohawkinternational.com

Mr�Tomkinson

Tw Ww 01827 831 450

Ossfloor�UK 01675 433031

Penthouse�Carpets

Tu Tw W 01706 341231

Phoenox�Textiles�

Pr Tu 01484 863227

Pownall�Carpets

Tw W 0845 6528811

Roger�Vanden�Berghe.NV

Tu Ww +32 56 73 57 11

Ryalux�Carpets�Ltd

Be Tu Tw W 0845 652 8811

Sans�Frontieres�Ltd

Be Pr Tu Tw W Ww 0844 5611977

Shaw�Home�Foundations

Tu 01675 433 501

Tapibel�NV

Pr Tu Tw 01623 481 221

Tasibel�NV

Tw +32 52 499600

The�Alternative�Flooring�Co 01264 335111

The�Grosvenor�Wilton�Co

W Ww 01562 701456

The�Sultana�Carpet�Co

Ax 01299 822300

The�Wilton�Carpet�Co

Ax W Ww 0845 296 8850

Thomas�Witter�UK�Ltd

Tu Tw 0870 1128318

Timzo�Tufting�Industry�BV

Tu +31 38 385 4477

Tisca�Tiara

Tu Ww +41 71 791 0111

Trendy�Tuft�Designs

Be Tu Tw W 01274 855080

Ulster�Carpets

Ax Be Tu Tw W Ww 02838 334433

United�Carpets�&�Beds

Tw W Ww 01709 732 666

Victoria�Carpets

Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex�Carpets

Tu 01274 861334

Weston�Hammer

W 0845 644 9090

Whitestone�Weavers�Ltd

Ax Be Tu Tw W Ww 01429 892555

Wilkies�Carpets

Tw 0113 307 9955

Woodward�Grosvenor

Ax Tu Tw W Ww 0800 526696

Wool�Classics

Tu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:

Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing,

please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,

you can click straight to it from our online edition at

www.thestocklists.com



The StocklistsWholesale�Distribution�Directory

NationalFells�Carpets

Goole

01977 662211

[email protected]


North EastCarpet�&�Flooring�

Gateshead

0844 824 3121

[email protected]

www.carpetandflooring.co.uk

Fells�Carpets

Goole

01977 662211

[email protected]


Floorwise�(North�East)�Ltd�

Birtley - see Floorwise p18

Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Wood�Floor�Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.com

North West A&A�Carpets

Manchester

01204 701188

[email protected]

www.aandacarpets.co.uk

D.�M.�Miller�Ltd

Manchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

Fells�Carpets

Goole

01977 662211

[email protected]


John�Evans�Ltd

Manchester

0161 368 2563

Fax: 0161 368 3039

Mobile: 07850 935301

Kellars�Ltd

Stockport

0161 443 0970

[email protected]

Lee�Floorstok�Ltd

Liverpool - see Floorwise p18

Lee�Floorstok�Ltd

Manchester - see Floorwise p18

MCA�Floorwise�Ltd

Morecambe - see Floorwise p18

Mytton�Flooring�

Norwich - see Floorwise p18

Millbrook�Carpets

Darwen

01254 703999

[email protected]

Vanguard�Carpets

Redditch

0845 601 1189




Carpet�&�Flooring

Manchester

0161 786 6800

manchester@




Redditch

01527 511888

help.redditch@



MidlandsCarpet�&�Flooring�

Birmingham

0121 421 9131

birmingham@



DMS�Flooring�Supplies

Northampton

0845 643 5601

dmsnorthampton@

dmsflooringsupplies.co.uk

Floorwise�D�&�J�Ltd

Southam- see Floorwise p18

J�J�Wholesale�&�Distribution�Ltd

Birmingham

0121 765 4994

[email protected]

RPS�Flooring

Mansfield Woodhouse

- see Floorwise p18

STS�Flooring�Distributors

Watford

08454 342000

[email protected]

www.stsflooring.com

see page 32 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



Woodall�Brothers�Ltd�

Shrewsbury - see Floorwise p18

EastBeds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

STS�Flooring�Distributors�Ltd

Cambridge

Tel: 01954 781142

[email protected]

www.stsflooring.com

See page 31 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



South EastAcorn�Carpet�Accessories

Bromley, Kent - see Floorwise p18

AFS

Middlesex

020 8805 8620

[email protected]


Ashmount�Flooring

Supplies�Ltd�

Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

continued overleaf....

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale�Distribution�Directory

Beds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Carpet�&�Flooring

Bow

020 8525 5691

[email protected]


Carpet�&�Flooring�

Camberley

01276 672100

[email protected]


Columbia�Flooring

Middlesex

020 8443 3322

[email protected]

www.columbiaflooring.co.uk



Hemel Hempstead

0845 643 5344

[email protected]


Milton Keynes

0845 643 5320

[email protected]

Faithfulls�Service�Centre

Kent

01322 285001

Faithfulls�Service�Centre

Walthamstow

0208 498 3040

[email protected]

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent�Flooring�Supplies�Ltd

Chatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner�Hampton

London

020 8520 8474

[email protected]

www.littnerhamptoncarpets.co.uk

Potts�&�Ward,�Woodcocks

Ltd

Brighton

01273 557211

[email protected]

www.pwwflooring.co.uk

Rackhams

London

020 8531 9225

[email protected]

www.rackhamsltd.co.uk


Salesmark�

Lancing, - see Floorwise p18

Solent�Wholesale�Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors�

Orpington/Croydon

0845 434 1000

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk


Wessex�Flooring�

Amesbury - see Floorwise p18


Redditch

01527 511888

[email protected]


South West Carpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Fitwell�Flooring�Ltd�

Redruth - see Floorwise p18

Fitwell�Flooring�Ltd

Newton Abott - see Floorwise p18

Solent�Wholesale�Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors

Thame (Oxford)

01844 213555

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


ScotlandCarpet�&�Flooring

Glasgow

0141 427 8456

[email protected]


C.�K.�Davie�Ltd�

Aberdeen - see Floorwise p18

C.�K.�Davie�Ltd

Dundee - see Floorwise p18

Headlam�Scotland�

North Lanarkshire

01698 831 000

[email protected]

www.headlamscotland.co.uk

Neil�Smith�Ltd��

Glasgow - see Floorwise p18

WalesCarpet�&�Flooring�

Bristol

0117 966 798l

[email protected]


Roma�Flooring�

Neath - see Floorwise p18

Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


IrelandProvincial�Floorcoverings�Ltd

Dublin - see Floorwise p18

Provincial�Floorcoverings�Ltd

Belfast - see Floorwise p18

Provincial�Floorcoverings�Ltd

Limerick - See Floorwise p18

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.

Acorn�Carpet�Accessories�16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C.�K.�Davie�Ltd�1AberdeenTel: 01224 820077 Fax: 01224 822344

C.�K.�Davie�Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell�Flooring�Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 21162

Fitwell�Flooring�Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise�D�&�J�Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise�(North�East)�5Ltd�Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee�Floorstok�Ltd 8�LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee�Floorstok�Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA�Floorwise�Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton�Flooring�14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil�Smith�Ltd�3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial�Floorcoverings�Ltd�4�Belfast, Northern IrelandTel: 028 9075 3202Fax: 028 9075 3901

Provincial�Floorcoverings�Ltd�9Dublin 12, ROITel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial�Floorcoverings�Ltd�10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma�Flooring�15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS�Flooring�11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark�17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex�Flooring�18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall�Brothers�Ltd�12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational�Network�of�Floorwise�Distributors

Award-Winning�Flooring�Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com

www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com


GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS

National�Network�of�Floorwise�Distributors


PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated Feb 2011.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopNOMAD 50/50 Nat Loop

SAXONYSTAINFREE ROMANCE 35oz PP SaxonyNOBLE SAXONY 40oz SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon SaxonyWEST COUNTRY 50 80/10/10 50 oz Twist

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz TwistWEST COUNTRY 60 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

BOND WORTHV.I.P. CLUB

Call us today for a personalservice that reaches beyondyour expectations...

• Buy one Axminster cut at your standardterms, when you place another within 8 weeks we give you an EXTRA 10% off!

• We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!

• Access to the Managing Director andSales Director 24 hours a day 7 days a week.

• Have a complaint? We guarantee to contact your customer with24 hours.We will inspect all complaintsregardless of age.

• Order 16 linear meters or more in onecut we give you roll price!

• Exclusive first access to new ranges.• Bi-Monthly News Letter.• Real Time Updates via Facebook & Twitter.

• Dedicated Sales Line.• Special Roll Offers.• ABOVE ALL ITS FREE TO JOIN!TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK

NEW UPDATED WEBSITE!Check out our new updated

website at:

www.bondworth.co.uk

Range comprises 8 DesignsStocked items Delivery 14 Days from Order4.57m wide Tashkent 4-9076 Mid March

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st September 2010

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m

RANGE TO BE DISCONTINUED - PLEASE REFER TO WORKS


99%

STOCKED

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m


New Afghan Axminster80% Wool / 20% Nylon available 3.66m


Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

CORNELL 4-9301 & STANFORD 4-9300 DISCONTINUED

Range comprises 5 Colourways in 2 Designs - All StockStocked items Delivery 14 Days from Order


TOP TO BOTTOMCONCERTO – 04 TEMPO TRUFFLE

PORTOBELLO – 01 CHARCOALAURELIA – 06 RYE

REGATTA – 01 RAVEN BLACK


100% Wool SaxoniesAll available in any colour, any width up to 12m

100% Wool Shag PileAll available in any colour, any width up to 12m

80% Wool / 20% Nylon Classic TwistAvailable in any colour, any width up to 12m

Boulsworth 1/8 th gauge 42 ozMoorland 1/8 th gauge 45 ozLowood 1/8 th gauge 55 ozPendle 1/10 th gauge 60 ozFerndene 1/8 th gauge 68 oz

Super Ferndene 1/8 th gauge 78 ozPatrick 1/10 th gauge 70 ozEmily 1/10 th gauge 85 ozCharlotte 1/10 th gauge 96 oz

Haworth 1/4 gauge 58 ozThornton 1/4 gauge 62 oz

Wycoller 1/4 gauge 96 ozWithens 1/4 gauge 120 oz

Standard 1400 1/8 th gauge 41 ozContract 1700 1/10 th gauge 50 oz

Super 2000 1/10 th gauge 59 ozDeluxe 2400 1/10 th gauge 70 oz

Sales and bespoke enquiries: 01282 862736

28 years of custom made carpets

Tel:01282�862736

Fax:01282�868307

Email:�[email protected]

Web:�www.brontecarpets.co.uk

Bankfield�Mill

Greenfield�Rd,�Colne

Lancs.�BB8�9PD

James�Hall Area: Scotland.

Mobile: 07787 140136, Fax: 0131 343 3353

E-mail: [email protected]

John�Rostron Area: North West/Cumbria/North Wales

Mobile: 07973 733208, Fax: 01254 876548


Mark�Garbett Area: South West England

Mobile: 07840 664757, Tel: 01752 696377


Niall�Martin Area: Central London/Oxon/Berks/Bucks/Essex

Mobile: 07866 735772, Fax: 01628 541497


Sales�Agents Keith�Leslie Area: Northern & Southern IrelandMobile: 07860 873838, Fax: 02894 468005

Aldo�Berettoni Area: Yorkshire/North East/HumbersideMobile: 07971 173560, Fax: 01484 666703E-mail: [email protected]

Ian�Millward Area: East Midlands/Notts/Staffs/Lincs/Derbyshire/Cambs/Norfolk/SuffolkMobile: 07939 319385, Fax: 0121 430 3682E-mail: [email protected]

Steve�Acton Area: South East/South LondonMobile: 07957 836207, Fax: 01323 872415E-mail: [email protected]

James�Thomas Area: West Midlands (west of M1) & South WalesMobile 07932 458032, Tel/Fax: 01656 784514E-mail: [email protected]

any colour, any width


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]

Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]

Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected]

Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]

South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]

Lancashire, Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]

West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]

Greater Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected]

ScotlandTim TindalT: 01436 671421 M: 07836 705620E: [email protected]

Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected]

Northern Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

We know that our lovely new Chelsea quality is at thecutting edge of fashion underfoot and we make noapology for talking about this fabulous carpet once more.But it’s good to know we’re not alone in our opinion!

CHELSEA GOES TO THE OPERA!

DESIGN WHICH LASTS

Last month, Chelsea was especially chosen to grace the catwalks ofLondon Fashion Week.

We were delighted to respond positively to providing a length inash colourway for the Autumn/Winter 2011 show of Britishmenswear fashion house E.Tautz, which took place in themagnificent setting of Covent Garden’s Royal Opera House.

E. Tautz is the ready to wear offshoot of Savile Row bespoke tailorNorton & Sons, these days headed by Scottish-born designerPatrick Grant. The name has an illustrious history, dating back to1867. Beginning life as a breeches maker, Edward Tautz developedinto an innovative sports, military tailor, patronised by 19th centuryEuropean royalty and aristocracy and much favoured by WinstonChurchill. The firm was known for its innovations (which it fiercelyprotected!) such as waterproof tweeds and rainproof coverts. In1886 he successfully proved in court his invention of the originalKnickerbocker Breeches, forerunner of today’s plus 2's.

In the 20th century the House of Tautz expanded its civiliantailoring business and famously developed the Tautz Lapel, adouble breasted lapel with a subtle rounded tip and lower almosthorizontal gorge, a distinctive cut taken up by Hollywood starsincluding David Niven and Cary Grant. In 1960, Anthony J DrexelBiddle, described by Esquire Magazine in 1960 as America's bestdressed man, preferred Tautz, as did others on America’s bestdressed list at the time.

Now E. Tautz creative director Patrick Grant is using the illustrious name and heritage to revive theart of dressing well and reintroducing wearable, classic but fun tailoring to men’s wardrobes by

blending playful public school references and1930s themes. The other key concerns for Grantare production and longevity; Tautz only uses thevery finest natural materials, crafted by hand in theUK. The goal is to create clothes which will still sitproudly in wardrobes one hundred years fromnow, reflecting the longevity of the brand itself.

CHELSEA HITS THE MARKET PLACE

Chelsea is a carpet after Mr Grant’s heart, wethink – a dense, textured low level looppile madefrom 100% three ply wool in eight irresistiblecolours of the moment – sea salt, driftwood, ash,graphite, cream, sand, mud and cork. With fullScotchgarding and fully tested to confirm abovepar credentials for being insect and rot proof; andlight, wet and shampoo fast.

As we predicted, Chelsea is starting to pick uprepeat business now that the range’s swatches andA4 cards are getting out into the market place.Proof if proof be needed that beautiful colours,great looks, demonstrable quality and certifieddurability will always sell, even in tough times (andwill keep your feet warm in winter!).

Our Contacts

ProductsApokria – Width 4 & 5m100% Wool, 6-ply yarn Loop Pile. Natural JuteBacking.

English Plain Velvet – Width 4 & 5m90% Wool, 10% Polyester. Synthetic TextileBacking.

Neapolitan – Width 1, 4 & 5m 100% Wool Stripe. Synthetic Textile Backing.

Regatta Plus – Width 4 & 5mRegatta Supreme – Width 4 & 5m 80% Wool, 10% Polypropylene. 10% Polyester,Tenth Gauge Twist. Natural Jute Backing.

Rusticana Country – Width 4 & 5m100% Wool. Synthetic Textile Backing.

Rusticana Essence – Width 4 & 5m100% Wool. 3-ply, Loop Pile. Natural Jute Backing.

Rusticana Heritage – Width 4 & 5m80% Wool, 10% Nylon, 10% Polyester Twist.Natural Jute Backing.

Rusticana Original – Width 4 & 5m100% Wools of New Zealand Loop Berber.Natural Jute Backing.

Summer Breeze Plus – Width 4 & 5mSummer Breeze Deluxe – Width 4 & 5m80% Wool, 10% Polypropylene, 10% PolyesterTwist. Synthetic Backing.

Summer Festival Plus – Width 4 & 5mSummer Festival Supreme – Width 4 & 5m80% Wool, 20% Synthetic. Natural Jute Backing.

Summer Garden Plus – Width 4 & 5mSummer Garden Supreme – Width 4 &5m80% Wool, 20% Nylon. Natural Jute Backing.

Summer Garden Heathers Plus– Width 4 & 5mSummer Garden Heathers Supreme – Width 4 & 5m80% Wool, 20% Synthetic. Natural Jute Backing.

Venetian Plains – Width 4 & 5m100% Wool. 3-ply yarn Loop Pile. Synthetic TextileBacking.

Venetian Stripes – Width 4m100% Wool. 3-ply yarn Loop Pile. Synthetic TextileBacking.

Zodiac – Width 4m100% Wool, 2-ply yarn Loop Pile. Natural JuteBacking.

GENERAL MANAGERMike�Dobson�07977�165738

AREA SALES MANAGERS

Andrew�Livingstone�07816�272209Scotland

Rob�Holmes�07816�315640North East and Lincolnshire

Gary�Prophet�07976�429322North West and North Wales

Mark�Hunt�07774�260391Midlands, Mid & South Wales

Stuart�Harvey�07976�434870Home Counties and West London

Dave�Marney�07976�953228East Anglia, North & East London

Iain�Tait�07976�953229South East and South London

Steve�Haesler�07774�123191South West and Channel Islands

SALES AGENT

Jeff�Douglas�07774�712353Northern Ireland

Rusticana Original - the original, and still the best.

GASKELL WOOLRICHRelay Park, Relay Drive, Tamworth, Staffordshire B77 5PR. Accounts Tel: 01827 831 456 Fax: 01827 831 508

SALES OFFICE TEL:

01827 831525SALES OFFICE FAX:

01827 831508All prices are nett of VAT. Valid from1st of January 2011.

Rusticana Country


Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objective is

simply to offer its customers the best of all worlds in terms of

price, service and quality – a partnership that retailers can rely

on and a comprehensive product range that consumers will

respond to.

Furlong’s wholly-owned manufacturing company,

Regency Carpets, is one of the UK’s top three tufters with a

modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment has created

a major production facility for both 4m and 5m wide carpet

and the new backing plant commissioned last year is now fully

on line.

As a result, the company can produce hundreds of thousands of

square metres of carpet every week, covering all the key sectors

– stain resistant polypropylene, wool twist, wool natural and

many others.

Being in control of its manufacturing means Furlong can control

the cost base and the quality to provide a range of products

that is competitive at each of the price points. Manufacturing

also means they can manage stock more closely and respond

to changes in demand so that the right carpet is always ready

for dispatch.

Furlong’s nationwide distribution network operates across threedepots – London, Preston and Newport – using a dedicatedfleet to carry rolls and cut lengths to our customers usuallywithin 24 hours.

Furlong’s product development team has created a portfolio ofproducts matched to the diverse needs of different customergroups, rooms styles and performance requirements. Regency’sstain-resistant ranges use their own ‘Carefree’ fibre which isbleach cleanable and offered with a warranty for absoluteconfidence. New ranges are introduced several times a year tokeep the offering fresh and interesting and respond toconsumer trends and colour shifts.

Furlong have paid particular attention to the presentation oftheir product range to consumers with market-leading point-of-sale systems incorporating the latest video technology.

Furlong believes in working in partnership with their customers toprovide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality


CAREFREE - the stunning new collectionContact your local representative


Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

� quality� choice� availability� service� price

The Regency range ofstain-resistant carpetsticks all the boxes:

London & HomeCountiesJOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

REG HOWSON M: 07816 217548N, N W & E LONDON, [email protected]

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

MidlandsPAUL HARRISM: 07980 786265NOTTS & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REA M: 07968 324598LEICESTER/WARWICKSHIRE/[email protected]

ScotlandGEORGE WISELY M: 07967 148665SCOTTISH [email protected]

COLIN RICHFORD M: 07970 163372WEST [email protected]

ALAN CAIRNIE M: 07976 311434EAST [email protected]

North WestGEOFF ABERNETHY M: 07970 229717CUMBRIA, POTTERIES, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAM M: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

Yorkshire & North EastDES BEST M: 07968 828516NORTH [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Wales & South WestBEN THOMAS M: 07794 048809S./MID & W. [email protected]

JASON BRIMBLE M: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wood FloorSpecialistsJOHN POWERS M: 07792 477312SALES MANAGERBEDS, NORTHANTS, OXON, BUCKS,MIDDLESEX, W&S LONDON, BERKS, [email protected]

RICHARD RICHMAN M: 07791 891044AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON,ESSEX, KENT, SUSSEX & [email protected]

Seeing is believingCustomers can buy with confidencewhen they see the Carefree cleanabilityin action with the new video units foryour existing Regency POS systems.

All the products shown are available in the CAREFREE Collection

THE STOCKLISTS March 2011 29


Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506

Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507

Mark EuesdenLondon W & NW postals, South Middx, WesternSurrey, Berks & Bucks 07875-714269

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379

Antony StapletonSales Director 07881-502505/020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena SapphireScalaSenatorSentinelStatesman

NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MHarvesterHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingOhioRustic TreasureSan Salvador 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEBig SoftieChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstClydeEasy HeathersEasy TwistFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMystery TwistPembridge TwistPortmanRhapsodyStainfree Salt ‘n’ PepaStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies

TWISTS - WOOLEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Le Touquet 4&5MUrban Life

WILTONThe Arabica & Ceylon Wilton Collection 4&5MParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleChequersEclipseMedleyMojoSuregrip XLThunderball

CARPET TILESCapital PlusElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

Stop preSS...2011 will be the year of quality, with austerity still the keyword, and trading conditions stilltough, so ‘value’ will be the name of the game! We are launching a comprehensive collection of high qualityproducts in wool and wool mixtures, taking the quality of our products to new heights, whilst offering the

very best in prices, and marketing support. Beautiful floorcoverings, beautiful samples, beautiful salespeopleand beautiful publications! Bring it on!!!....Stop preSS

“Our Winter Price guide has hit the streets! It’s allabout solidarity, and hard work! You’ll be amazed by

our new products, and thrilled by our regularfeatures! And more importantly you will learn more

about the enigma that is ‘Ralph the Rackhams Ram!’”

CALL NOWTO RECEIVE ACOPY OF THELATEST PRICE

GUIDE!


VICTORIABaronetBerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare (Twist, Tweed + Saxony)Gaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollPembridge Twist - new coloursRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaColorado SpringsDesert TwistDesert Twist DeluxeDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockMoorland TwistNobilityRosemountShetland LoopShepherd TwistStainsafe ComfortStainsafe FavouriteStainsafe OlympicSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo PlusWest Country

BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50MontroseOrion/Orion Major

DOMOAbsolute LuxuryAlpinaAuvergneFestival TwistHeather TwistMerinoMetropolitanMountain PeaksLegacyOcean BreezePlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCBelgraviaCheck ConcertoConsulHeritage CollectionJaguar - new coloursKretaPalaceStainblock BerberStainblock HeathersStainblock Tweed

QUICKSTEPSolent Wholesale - now a Quickstep stockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU INTERNATIONALAdventure TwistArte Del CeramicAthenaCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/Gallery Flair VinylGrass CollectionHeavy TreadI-TwistIsis/MentuMarsMotor CarNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

IVCExpressionsFantasyFusionMaster GripPlanet PrestoVictoria

MISCELLANEOUSCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H - Now in StockHomestyle LVT - planks and tilesPARAGONToccarre Carpet TilesMOHAWK CARPETSCenturyHalf Century

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2011.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . Luke Crooks [email protected], mobile 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000 01954 781142 01844 213555

Regional ManagerRachel Sherwood 07801 762724Sales Merchandiser Dave Lowman 07500 847758North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

Paul Jones 07801 762719Wiltshire, Gloucestershire, Bristol & Birmingham

Paul Jeffery 07717 218024South/East London, Kent, E Sussex

Sales Area ManagersDana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Elite

BALTA STOCK CARPETSNew Shepherd TwistGala Cord

NEXT DAY DELIVERY PRICE LIST DATE FEBRUARY 2011

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & CountryForest Hills

BEAULIEU INTERNATIONALBelliniDublin EliteMercator

EDEL TELENZOFleurHerculesOrinocoPuma

CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeKestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

We are pleased to announce the launch of two new prestige ranges along with a revamp of our highly successful STONE FIBRE COLLECTION.

NEW NATURAL LINES: 100% Wool with a luxurious deep pile in fashion shades. 4m & 5m wide.NEW COLOURS JACS: The much loved designer range in 100% Wool with

new shades and now in 5m wide.

STONE FIBRE COLLECTION IN 5m WIDE : This very successful designer flatweavecollection is being updated and is available in 4m and 5m.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAM

Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr Steve Green Tel: 07590 369522North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.

Tunis A heavy domestic berber loop pile in 100% Woolavailable in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber loop pilein 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in100% Wool loop pile.

Supreme BoucleOur best selling level loop 100%Wool product available in 12 up to the minute colours inboth 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100%Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Woolavailable in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20%Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibretextured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flatwoven quality in many fashion styles and colours.

Orlando A chunky loop quality with a thick latexbacking for a luxurious feel.

Complex designs and inset rugs can bemade in one continuous production,avoiding the need for joins and mitres.

‘Instant’ websites for flooring people who don’t really like the internet!Maybe you’re not too keen on the net but know you should have a decent website. Flooring stores don’t

generally need anything too complex – most of the time, visitors are just trying to find out your phone

number, your opening hours or where they can park! Or they’re just checking if you look professional.

The Floorsites package from The Stocklists offers:

� 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.

� Instant online editing - if you can type, you can customise these pages yourself anytime to add latestoffers and news… or leave them as they are – we put all your contact information in there anyhow.

� Choose photos from our library to make your site unique – or upload your own images.

� Link to Google Maps – let visitors find you quickly and see where to park

� Auto-email form to let customers contact you direct

It costs £390 for the set-up and the first year - and £90 per year thereafter (exc. VAT).

Check�out�our�dummy�site�at�www.thestocklists.com/floorsites�or contact David Spragg at [email protected] or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay.There’s nothing to lose!

35from The Stocklists March 2011

7 March 2011

A collection that delivers unadulterated style, Pure is the latestcushion floor to come from innovator Avenue.

Slick metallic and pearl creations throw caution to the wind andpresent fashion as the cue, while concrete, wood and stone inspireddecors entice with urban influence and slabs of on-trend grey.

Pure is a youthful collection benefitting from the ease of cleaningoffered by PU Superguard technology and the acoustic benefits ofThermoback to provide homes with a fresh and practical floor formodern living.

“Pure is all about using the floor as a reflection of self-style,” saysCaroline Wille, product manager Avenue. “Vitality and youth are thekey to this range that express a cool urban vibe, while not forgettingthat modern living doesn’t leave as much time for domestic chores.”

Backed by a seven year guarantee and featuring a 0.25mm wearlayer, Pure is available in two, three and four-metre widths. TheNatural Feel surface enhances appearance and the floor is suitablefor use with underfloor heating. Pure can also contribute to a quieterhome, reducing sound by up to 18dB.

T +32 5665 3211 www.ivcgroup.com

Pure floor

Brintons carpets is celebrating after its Laura Ashley woven Axminstercollection scooped the Gold Award in the Best Carpet Rangecategory at the prestigious House Beautiful Awards.

House Beautiful is a popular consumer magazine with 152,000 monthlyreaders inspirational ideas on home improvements and décor and itsannual awards showcase the very best products for the home.

The collection has been designed to bring romance into the interiorspace. It features 15 dreamy romantic florals and distinctive stripedrunner products that can be used to make a stand alone striking designstatement or in conjunction with co-ordinating fabrics and wallpapersfrom the Laura Ashley home interiors range to convey subtle sophistication.

House Beautiful editor, Julia Goodwin, was part of the judging panel forthe awards. She said: "The classic, timeless quality of the Brintons brandwas given a contemporary twist in this clever partnership with HighStreet favourite Laura Ashley. The designs in the collection are easy touse and live with, and introducing stylish patterns in muted shadescatches the mood in interiors."

Dawn Mallett, Brintons Communications Manager, said: "We're thrilled tohave won this award from such a prestigious interiors title like HouseBeautiful and this recognition illustrates what a stunning and versatilecollection we have developed with Laura Ashley.”

T 0800 505055 www.brintons.net

Beautiful Brintons

Flooring’s Fashion ShowA 6-page report on the debut of flooring at thedesign interiors show at the NEC starts on page 49

FlooringNews

36 FlooringNewsMarch 2011

Harrogate is set to establish itsstatus as the “essential event’ for the

flooring trade as bookings forexhibition space are already exceeding

last year’s levels with more than sixmonths to go.

Event organisers have already signedup 105 exhibitors – nearly double the numberthat had committed this time last year.

Leading companies include Abingdon,Associated Weavers, F Ball, Cormar,Furlong, IVC, Karndean, Kingsmead, Lanoand Mohawk who have all re-booked fromlast year – and in many cases have increasedthe size of their stand space.

A host of new companies have come on board to further strengthen the show’s attraction tovisitors and these include Bronte Carpets, Coba Europe, Janser Tools, Mapei, Roger Fell,Tremco, V4 Wood Flooring and Whitestone Weavers.

“There is only one show for the busy Autumn period and the very high level of interest instand bookings confirms that this is an essential event for the trade,” says organiser DavidWildman. “Although trade is very difficult at present, we are reassured that the industry islooking ahead and planning to sustain and build their businesses – and are deciding thatHarrogate is the right place to do it.”

“the very high level of interest in stand bookings confirms that this is an essential event for the trade”

The strong build-up to the Harrogate Flooring Show follows the success in 2010 whenthe event was re-launched under independent ownership led by David Wildman – theprevious Harrogate organisers having amalgamated their event with the showcaseinteriors show which took place in Birmingham in January.

Last year the show saw increased visitor numbers and was described as“phenomenal” by Neil Valentine of Furlong Flooring among a host of accolades fromexhibitors. Ann Shaw at Ball & Young commented: “The Harrogate show deliveredin every way with a first class atmosphere.” Richard Harris at F Ball describedHarrogate as the “natural home of flooring”. He added: “Harrogate is a realnetworking event which attracts a great mix of retailers, contractors,

manufacturers and distributors.”

The international flavour of the exhibition will be extended this year witha strong showing from European players and new participants from

China, Turkey, India and South Africa. “Traditionally a main result of theshow was to promote British products to the UK market

and this still remains the largest part of the offering tovisitors,” says David. “However it is encouraging to see

quality overseas companies joining the show,reflecting the way the total marketplace in

flooring is developing.”

Organisers have been building newfeatures into the 2011 event andexpect to extend the seminarprogramme into the Sunday – the

highly successful first day of theshow. There will also be a

three day program ofdemonstrations from a

p u r p o s e - b u i l tpresentation area

in Hall B.

www.harrogateflooringshow.net

News feature

The event has also launched a new website which is moreinteractive and aims to give a real flavour of what to expectat the event and how to get the most out of visiting.

A new brochure (pictured top right) is also available forpotential exhibitors.

Full ahead for Harrogate

“Harrogate is areal networkingevent whichattracts a greatmix of retailers,contractors,manufacturersand distributors.”

For stand/show details, contactWendy or David on 01423 779967

36 March 2011

http://www.harrogateflooringshow.net

http://www.harrogateflooringshow.net

http://www.realunderlay.com


http://www.carpetcuttingmachines.co.uk

http://www.kingsmeadcarpets.co.uk


News

Impressive Impressions

Brockway Carpets, in collaboration with Wools of New Zealand and Danishyarn supplier Danspin has produced a one-off fully traceable carpet whichwas showcased at January's Domotex show in Hannover, Germany.

The new carpet was produced using Wools of New Zealand Laneve wool,which is traceable back to identifiable farmers who meet a comprehensiverange of environmental, social responsibility and animal welfare standards.

The bespoke ‘Wool Impressions’ carpet showcases Brockway's long traditionof innovation and collaboration with pioneering and market-leadingsuppliers. The luxurious tufted level loop carpet is made of a 3-ply yarncomprising three single yarns of different colours to create a subtle, stippledpastel effect synonymous with the Wool Impressions concept inspired byMonet and his Impressionist contemporaries.

The concept, developed at Wools of New Zealand's Centre of Excellence inIlkley, is reliant upon the blending of pure and evocative colours, madepossible by the uniquely clean and white Laneve wool fibre.

"The success of our Designer Collection, launched last year, has reinforcedour view that consumers are increasingly looking for environmentally-friendly,sustainably produced carpets featuring natural materials, and are willing tosearch out products that meet their eco-criteria," said Charles Annable,Brockway's managing director. "We're delighted by the reception the carpethas received and look forward to continuing our fruitful collaboration withWools of New Zealand."

T 01562 828200 www.brockway.co.uk

The country’s fourth fastest growing retailer, UK FlooringDirect has opened the doors on a 3,000ft2 consumer andtrade showroom at its new Coventry headquarters andwarehousing facility.

With 150 products across wood, laminate, vinyl and bambooin stock and ready for immediate delivery or collection, theshowroom complements the online retailer’s impressiveInternet presence that has seen sales reach £5.97m in 2009-2010.

Now ranking in the Sunday Times Fast Track 100, UK FlooringDirect will use the showroom for both consumer facing andtrade activities.

“The new showroom is a natural extension of our Internetpresence and we hope that it will become an important venuefor homeowners, installers, builders and contractors in theMidlands region,” says managing director, Jason Ashby. “Witharound 150 different floors in stock ready for immediatecollection, as well as a full and comprehensive range of fittingand installation accessories, I am certain that homeowners willappreciate its immediacy and that the trade will welcome itsfresh approach to service and supply”.

The showroom is open Monday to Friday from 7am - 5pmand on Saturday from 8am - 2pm.

T 0845 287 5623 www.ukflooringdirect.co.uk

Fast trackers

Now there’s another major royal occasion in April - the launch of Crown Floors as the UK’s newestcarpet brand. And while we won’t get a bank holiday to celebrate for this one, the event is likely to havea substantial impact as the company rolls out 10 new ranges.

Based in Rochdale, the company will have two British Wool ranges and a stain-resistant polypropyleneportfolio including shaggies and a bedroom range: “These will be quality, mainstream ranges which arespecifically designed to sell well in the UK market,” said sales director James Caldwell.

“Our display units are eye catching, practical to use and compact but show all colours and styles in anorderly way with a unique feeler sample and hangers of all colours below,” said James. “We at Crown Floorshave worked on every range in detail to offer both you and your customers value for money with thepeace of mind that comes from a quality brand, with all orders being supplied directly to your store fromour central warehouse in the UK.”

Crown has a sales team of ten talking to retailers in the UK and offering an attractive range of point-of-saleand merchandising to support the ranges. The roll-out of promotional material and product is expected tostart at the end of April.

T 0800 0773 301 www.crownfloors.co.uk

Crown is newest UK carpet brand

Brockway’s ‘Wool Impressions’ carpet wasshowcased across most of the floor of the Wools of New Zeland stand at Domotex.

Now you can sell StainFree carpets with the total confidenceof a LIFETIME GUARANTEE against all household food and drinks stains.See www.stainfreeforlife.com and turn to page 43 of this magazine...


http://www.carpenterltd.uk

Easy life for StainFree retailersMulti-widths and a lifetime guarantee! That’s the major newlaunch from Abingdon who has announced a market leading‘StainFree for life’ scheme that offers ultimate confidencefor consumers.

The company that created the StainFree concept more thantwenty years ago has now re-invented the proposition withthe promise that carpets will remain free from food and drinkspills and staining for their entire lifetime - or be replaced.

“This is a major new initiative that sets a benchmark in the industry,”says Abingdon’s Martin Peace. “It is a real retailer-friendly idea. We aregiving the retailer something he can sell with total confidence, a majorextra benefit free of charge which consumers will respond to strongly.After that, the retailer doesn’t need to get involved.”

Retailers offer consumers a written lifetime guarantee certificate that isthen registered with Abingdon - online or by mail. There is a freephonehelp line and any carpet claims will be assessed and then cleaned by anetwork of professional operators. If they can’t be cleaned they will bereplaced.

The initiative extends across the full 40 ranges of Abingdon’s bleach-cleanable, polypropylene carpets.

A huge campaign of point-of-sale promotion and publicity will besupporting the new offer and Abingdon’s sales team are already at largethis month with window stickers, hangers and wall panel inserts with the‘StainFree for life’ message.

The new move is an extension of the existing guarantee schemes whichAbingdon has operated since 1997 when a 5-year guarantee wasoffered, followed by a 10-year scheme a little later.

“In practice, we realised how few claims we were getting because of theperformance of our carpets is so reliable - so it was not a too difficultdecision to extend the guarantee for life,” says Martin. “Lots of peoplehave pale beige carpet now so it is more important than ever.”

“We are confident in making this offer because we are the onlycompany in the UK that extrudes our own yarn right from the polymerchips. We can control the quality all the way through the processes and,as a result of our total vertical integration for 2-ply polypropylene yarn,we can achieve consistency and quality every time - an advantage thatgives our retailers that extra bit of confidence in our products,” he added.

The initiative also gives Abingdon a rare opportunity in the flooringsector to get to know its own residential consumers better, providing achance to raise their brand awareness and encourage repeat sales.

T 01274 655694 www.stainfreeforlife.com

“We are giving the retailersomething he can sell withtotal confidence.”


News feature


News

Tread softly

Novostrat are reporting satisfied customers with their newCombat range of underlays. Mr Read, a new user of Combat toldthe company: “Once you have worked with this product, I can’tsee why anyone would choose to use anything else - it is so lightto move around the room, so easy to cut to length and to shape,so efficient in it’s moisture control layer overlap, and then socomfortable underfoot at the end.”

Novostrat itself claims to have an underlay for every application andthe new Combat and Combat Plus underlays are just the latest for‘general purpose’ use or for use with underfloor heating systems.Novostrat’s flagship underlay ‘Sonic Gold Excel’ will reduce noisepenetration by up to 22dB whilst their ‘Comfort’ underlay will meetmost budget constraints yet still provide excellent performance.

Novostrat is still a relative newcomer to the markets in UK andIreland, but through high profile marketing and a well considereddevelopment of their product range, Novostrat is now a ‘firstoption’ provider of underlays for wood and laminate floors - not forgetting of course their ‘Graphite’ ‘Value’ underlay forcarpeted floors.

T 00353 61-339287 www.novostrat.com

Light work

A Cormar Carpets employee has completed the climb of his life, trekking upMount Kilimanjaro to raise money for charity.

The company sponsored Area Salesman Dennis Johnson who covers theLeicestershire, Warwickshire and Northamptonshire territory and a team of10 others from a rotary club in Northampton. And in recognition of thecompany’s support, Dennis planted a Cormar flag at the peak!

The group raised over £4,000 which will be split between the Warwickshireand Northants Air Ambulance and the Rotary Polio Plus Campaign.

Out of the team on expedition, Dennis was one of eight that managed toscale the 5,895 metres to the top of Africa’s highest mountain. “Without adoubt it was the hardest thing I have ever done. But with the combinedsupport of friends, relatives, Cormar customers and the organisation itself, Iwas able to complete this mammoth journey,” said Dennis.

The Warwickshire and Northants Air Ambulance provides emergencymedical services for the area and the Rotary Polio Plus Campaign is aninternational Rotary Club campaign to eradicate polio worldwide.

T 01204 881234 www.cormarcarpets.co.uk

Summit’s up at Cormar

Making homes quieter and more comfortable underfoot, Comfylux Xtra is the new namefor Leoline’s textile-backed collection.

Thanks to its Luxatex® textile backing, Comfylux Xtra is supremely comfortable underfoot;while an array of decors encompassing wood, tile, mosaic and plain styles enhanced withNatural Look and Feel technology ensure the cushion flooring’s widespread appeal.

Yet comfort, style and acoustic performance are not the only advantages to Comfylux Xtra,an R10 slip-resistance rating makes the floor safer underfoot and SuperGuard makes it easierto maintain. Available in two, three and four-metre widths, the floor can be used everywherefrom bathroom to dining room.

“Comfylux Xtra is a great all rounder,” says Caroline Wille, product manager Leoline. “Ideal forretailers wanting to boost their cushion floor offering, or for those looking to take their firststeps with Leoline, the floor features popular designs, backed with the performance qualitiesand value to make it an irresistible option for consumers.”

Comfylux Xtra is available from mainline distributors and comes fully supported by adedicated point-of-sale unit.



For more range information, visit www.manxcarpets.co.uk

carpet with a twist

T 01827 831434F 01827 [email protected]

New Ashworth (Pearl) offers the ultimate carpet for any home. A beautiful and fashionable colour palette of 21 solid colour shades to compliment any interior decor. Made from 80% British wool and 20% anti static nylon.

New Ashworth is available in two qualities - super (40oz per sq yard) and extra super (50oz per sq yard) inboth four and five metre wide - representing good value for money in today's ever competitive market.

http://www.manxcarpets.co.uk

http://www.crownfloors.co.uk

Dazzling from afar, Silver Star from the Design Lacquercollection by Artwood is great ‘look-at-me’ flooring, perfect forhigh-end interior retailers looking to inspire consumers withunique creations for their home.

Joining a whole complement of RAL metallic and colour finisheswithin gloss, as well as modern and aged finishes, Silver Starcaptures the essence of Artwood, but as co-founder and sales &marketing director Louay Azoo explains, the concept is far morethan about shouting ‘look at me’.

“Silver Star makes agreat talking point in-store, but is a floorreally only for the verybrave and wecompletely understandthis. Alongside finishessuch as gloss white andblack, Silver Star typifiesArtwood’s ethos ofstretching theboundaries of finishingpossibilities, yet we alsocater for the lessextrovert home ownerwith a full portfolio ofmore subtle effects. Infact, Artwood hassomething for everyoneand I do mean thatquite literally.”

With a comprehensiverange on offer, Artwoodallows retailers to fine

tune display and sampling options to suit their customer base.Retailers can take advantage of unique display walls, individualplanks, or beautiful leather sample boxes that can hold up to 60samples. All Artwood floors use high quality engineered oak boardsand are backed by a comprehensive manufacturer’s warranty.

T 0845 519 2726 www.artwood-floors.com

Dazzling Star

The Furnishing Industry Trust (FIT) announced the winners of the 2010 FITSupporter of the Year awards at the NEC interiors show in January.

The team at Manchester Furniture Show (MFS) and Rupert Anton, chairman ofThe Carpet Foundation, named, respectively, FIT’s Corporate and IndividualSupporter of the Year, recognising the hard work and outstanding service bothhave given in support of the industry’s only dedicated charity.

Edward Tadros and chairman of FIT’s benefit committee, Penelope Williams, alsopresented the charity’s first ever student bursaries to Cristiana Lonescu (BAContemporary Furniture Design) and Harry Owen (BSc Product Design) inrecognition of their outstanding work. Both will be awarded scholarships to study for a furnishing qualification at Bucks New University.

Committed supporters of FIT, the organisers of the Manchester furniture show, Laraine Janes and newFIT trustee Theresa Raymond were behind the creation and sponsorship of the Women in Furnishingawards (WIF) and many other fundraising initiatives in 2010. Rupert Anton has organised theKidderminster Golf day for the past three years, raising a total of £24,000 for FIT.

Said Charles Kerrigan: “Our charity survives thanks to people like Rupert and the team at MFS. We areextremely grateful for their efforts this year – a difficult year for the industry but one where our keysupporters pulled out all the stops for our beneficiaries. It is for this reason that we feel they deserve tobe recognised.”

The new bursaries scheme, announced last summer, ring-fenced an annual sum of £12,000 for MAbursaries, and funding for help with BA students in their final year.

www.fi-trust.co.uk

Peak FITness from supporters

48

News

FlooringNewsMarch 2011

Ulster Carpets has announced that they are extending theirCountry House Beaumont and Anatolia ranges with the additionof seven new colourways.

Country House Beaumont; a versatile, stylish and sophisticatedplaid design will be enhanced with four new colourways that willbe added to the existing collection. New colours are ChalkDowns, Balmoral Red, Turtle Dove and Brindle.

Also launching in Spring 2011 are three new colourways in Ulster’sclassical Anatolia range - Isis, Luxor and Delta. Each new colourwayin the Anatolia range will be available in a medallion, scroll andrunner design.

All of the new products being added to Ulster’s Country HouseBeaumont and Anatolia ranges will be 80% wool 20% nylon wovenAxminster and will be available in 4.57m (15'), 3.66m (12'), 2.74m(9'), 1.83m (6') and 0.91m (3') colourmatching widths. TheAnatolia runners will be 0.69m (27") wide.

T 028 38334433 www.ulstercarpets.com

Ulster springs into colour

Charles Kerrigan (left) and EdwardTadros present Theresa Raymondof The Manchester Furniture Showwith the FIT Corporate Supporterof The Year Award,

Penelope Williams (left) and EdwardTadros (right) present the new FITstudent bursary awards to HarryOwen and Christiana Lonescu.


Flooring’s fashion showDebut performance for flooring at NEC eventThe flooring industry tip-toed onto the stage of the UK’s hit interiors show alongside a huge supporting

cast of designer furnishing - and the debut attracted sustained applause.

The interiors show at Birmingham’s NEC has never had a dedicated flooring section before and promised

a new audience of interior designers, major stores buyers and contract specifiers.

“We didn’t know what to expect but we are very pleased,” said Neil Valentine of Furlong Flooring. “It is a modern show which looks great and has a good atmosphere. This is a totally different audience for us and the interest in our Carefree range has been terrific.”

Martin Peace of Distinctive Flooring/Abingdon said he would be looking for more space at the show next year. “This has been a real success for us

with a noticeable increase in Southern visitors and specialists such as breweries, garden centres, student accommodation and people we wouldn’t

normally see.”

Flooring shared hall 2 with the ‘Modern’ section of furnishing and was surround by start-of-the-art living, designer sofas, trendy table sets and the latest

LED lighting. With no real boundaries between sections, the mix was exciting and interesting - creating a creative and challenging environment for the

flooring exhibitors.

The show’s ‘thinking room’ rest and refreshment areas were also very stylish and added to the ‘designer’ feel of the event.

Interiors attracted more than 26,000 - a small increase on last year - and show director Phil Hunter commented: ”We are extremely pleased with the

show’s results. The event has been tremendously beneficial for our exhibitors and we received lots of positive feedback. “ Continued on page 51

interiors show designers use strong

colours and bold shapes to characterise the

NEC environment as a creative space.

The flooring sector of Hall 2 mingled with

the ‘modern’ sector in the same building to

place flooring amongst the newest furnishing

concepts and alongside the latest lighting.

Pictured above left is the split with flooring

on the left of the aisle and furniture on the

right of Hall 2 and shown above is the

‘thinking space’ rest and refresh area.

Pictured left is the entrance to hall 2 with

trendy tables and sofas - the flooring stands

are seen in the background.

Alpaca Rugs are well known for their range of ultra-softrugs from the alpaca wool and the distinctive range ofdesigns they are offered in. At the interiors show they werealso adding something new - a collection of hand-tooledNew Zealand lambskin and leather rugs which are made toorder on a six-week turn-round. The highly individual rugsare the creation of a talented Romanian designer who isskilled at the combination of fleece and leather to makemulti-texture effects. Each run also has a full leather backingwhich adds to the feel of uncompromising quality aboutthese products.

T 01482 631072 www.alpaca-rugs.co.uk

Alpaca Rugs

Bondworth Carpets presented themselves with the elegance that has

become the company’s hallmark. Framed on the wall were a series of

top quality traditional axminsters but forming the backdrop on the

stand floor and walls was a beautifully contemporary custom axminster

in black and greys - a design created for the Royal Hotel in Cardiff.

While Bondworth are 70% residential, the hotel sector is increasingly

important to the company. Martin Oakes, m.d. said: “2010 was a good

year with growth in residential and leisure. The hotel sector like the

things we are doing and they are looking for more contemporary

Axminster designers in the UK which is what we are good at.”

T 01562 745000 www.bondworth.co.uk

Bondworth

Brockway Carpets found interiors a good platform topromote their up-market Designer Collection which thecompany has been steadily building since the successfullaunch of Vogue only two years ago. “Life is very interestingat Brockway at the moment,” said Tony Bradley. “We areattracting a lot of interest from the industry and we havehad excellent coverage in the consumer press which hashelped enormously.”

The highly aspirational Designer Collection has nine fashion-conscious ranges to coordinate across impactful stripes andluxury plains. The Brockway stand at interiors demonstratedthe approach with a Vogue Opulence stripe in the centre,flanked by a Morello plain.

T 01562 824737 www.brockway.co.uk

Brockway


Regency Carpets continues to build huge momentum behind the launch of the Carefree range and the interiors show provided aplatform to extend the reach of their campaign to a wider audience. Their presentation was enhanced with a dramatic new islandstand which showed the benefits of Carefree from everyangle. “We have had phenomenal interest in Carefree,” saidNeil Valentine of Regency distributor Furlong Flooring.

Not one to rest on its laurels, the company came to theshow with lots of new features including a sumptuous newsaxony to bring the Carefree collection up to 12 ranges andthey announced that all ranges would now be available in 5mwidth. The videolecterns continueto be verypopular andvisitors also sawthe new wallunits, to beavailable nextmonth, whichhave a moreaccessible designand incorporatea high qualitylectern sectionwith steppedsamples withtaped edges.

Regency Carefree


Flooring’s fashion show continued

“The addition of the flooring section proved to be a success, presenting the latest designs from both established companies and

emerging brands to the whole of interiors industry,” added Phil.

Several floor companies rose to the occasion with some exceptional stand designs from leaders like Cavalio, Crucial Trading, Furlong

Flooring and Moduleo. In all, 60 flooring-related companies made the journey to Birmingham - less than originally hoped but a strong

contingent which had lots to say to the interiors sector. However, many felt the flooring section at interiors will need greater ‘critical’

mass’ with more main players to establish itself with floor buyers as an essential event in the future.

“This show is ideal for us,” says Michael Turner at Crucial Trading. “I think there is a massive benefit being attached to the furniture show. It’s a high-quality, designer environment.”

Mike Britten at Cavalio was confident interiors was a success. “This has to be the future. The time of year is right to show new products and we have been very pleased by the quality of visitors.”

Khush Khan at V4 Woodflooring commented: “We have had a very good mix of people and we have been very pleased with the attendance we have seen from the Midlands and the South of England.”

The geographical mix was commented on by many exhibitors as the ability to tempt Southern buyers further North has always been

an issue for the industry. However, London-based buyers still seem reluctant to venture beyond the M25 (or beyond their own office if

the poor performance of past London shows is anything to go by) but South East, South West and Midlands buyers were well represented.

Most exhibitors were very satisified with the level of enquiries - perhaps only the rug-sellers finding the audience a little less likely to

buy. A common comment was the number of single project interior designers whose ‘project’ was, in fact, their own house!

Prospects for the event next year seem good if the support of existing exhibitors can attract more players into the event but

competition for budget in a tight market will be a factor. From a position where the flooring industry wasn’t sure if it could afford a

show at all, it now has three contenders to choose from: a new NEC exhibition, a resurgent Harrogate and a strengthening buying

group event in Solihull.

T 01772 696787 www.regencycarefree.co.uk


Cavalio has all the passion and flair you'd expect from acreative Italian flooring company - except that despite theirLatin name and 'exceptionally stylish' marketing tagline,they're actually a UK company manufacturing up-marketLVT in Staffordshire. “We’re here to raise awareness of ourbrand a little more,” says Mike Britten. “We have only beenoperating for two or three years so we are still fairly newand need to promote our name.”

Cavalio's product range is impressive with highly attractivewood and stone decors in ranges such as Clic and Terriniand 14 super-realistic wood effects in Vittara and ceramiceffects in Ceramica. Also intriguing is the Artigo rubbercollection (this one is from Milan, by the way!) which has ahighly contemporary feel in 7 designs and 89 colours.

T 01782 569840 www.cavaliofloors.com

Cavalio

Readers will be familiar with the “Vanguard” brand name forresidential carpets and their “CFS” brand is a well respectedproduct group within the contract market. High service levelsand a broad product offer, is gaining Carpet & Flooring marketshare. Continued expansion has meant that new depots haverecently opened in Glasgow, Gateshead and Bow in London. Anew Bristol depot has just moved to double it’s capacity and intotal there are now seven regional depots.

The company is a part of SIG PLC, the construction materialsgroup, backing the growth of the business. Carpet & Flooringhas re-branded to give a clean and understandable offer to itscustomers, “ The interiors show has given us the opportunity toshow the face of our new branding as many contractors andretailers still don’t know about us” says John Stringer (GroupMarketing Manager). “We have improved all our systems andour service is becoming second to none.

We now have highly coordinated distribution and we're readyfor new business”. Carpet & Flooring were exhibiting all newPOS displays and their new Vanguard ranges.

T 01527 511860 www.carpetandflooring.co.uk

Carpet & Flooring

Contemporary Life is one of the 'fashionistas' of the flooringbusiness and made the most of their newest product Solar whichwas launched at the interiors show under their Tollgate Bespokebrand. Solar has impeccable credentials - a 54oz carpetmanufactured using 4-fold yarn 'rope velvet' technology fromLaneve - the Wools of New Zealand top quality mark of fullytraceable fibre. “This is an incredible carpet with a very thick tuftwith a very flat finish but with a lot of texture,” says Steve Evans.

Solar will be ready for the UK market in April/May this year. Theoffer is ultimately flexible - any width from 0.5m to 15m with amade-to-plan option to avoid waste on T and L-shaped installations- and any colour, in addition to the 15 standard colours which willalso be offered.

T 01254 296829 www.contemporarylife.co.uk

Contemporary Life


Crucial Trading were feeling very at home at the NEC at the heart of adesign-led interiors environment and built a stunning stand to emphasisetheir uncompromising commitment to quality and style. The distinctivestyle of their natural products was well received at the show and theydemonstrated the elaborate breadth of their wool textures as well asother cleverly woven fibres such as seagrass, coir, jute and sisal.

“We wanted to present creative, high-end floorcoverings in a top qualityenvironment,” says Michael Turner of Crucial. “The interiors show is idealfor us as we are surrounded by leading interiors companies fromfurniture to lighting. Collectively we attracted a high caliber of visitors.”

T 01562 743 747 www.crucial-trading.com

Crucial Trading

Novostrat is going into Combat in the fight for market share in acompetitive market. Combat is their new polyethylene acoustic underlayfor wooden floors and is especially suitable for underfloor heating - asector that is performing strongly at present. Michael Hanrahan said“Polyethylene is especially good for noise reduction but as it is not agood thermal insulator, the product is perfect for installations withunderfloor heating and this is a growing sector at present.”

The 3mm product offers noise reduction of 19dB and is extremelylightweight. There is an LDPE film layer for vapour control and a'Combat Plus' product is offered with a double layer.

T 00353 (0) 61 339287 www.novostrat-insulation.com

Novostrat

Distinctive Flooring were proudly showing their latestproduct as the UK distributor of the Super-Click loose-layluxury vinyl product which has made such an impact since itwas first launched at Harrogate last year. “This is going to bea big success for us,” said Martin Peace of Distinctive Flooring,part of the Abingdon stable. “Everyone reacts so well to theproduct and it has instant appeal.

Martin is pictured with a prototype of the new point-of-saleunit which is just being finalised as the Super-Click product isabout to be released to the UK market. The product is theultimate fitter-friendly LVT - you don't even need to benddown as most sections can be nudged into position with awell judged toe-kick and the floor can be laid over existingcarpet, tiles and vinyl.

T 01274 655 694 www.distinctiveflooring.co.uk

Distinctive Flooring

Michael Hanrahan and Tonino Taibi of Novostrat are pictured(right and left) with customer Mr Sajjad Akhtar Khan (centre)of SA Carpets & Flooring.

IVC Group unleashed the full force of its moduleo Design Floors conceptat the NEC, featuring stunning collections such as Spirit and Global - anew generation in luxury flooring. Retailers visiting the show were thefirst to see moduleo’s true in-store impact, with the full unveiling of theunique shop-in-shop concept that brings high style to the shop floor. Withthree options available, the shop-in-shop display presents the collectionsin the best possible light, using distinct branding and modern looks.

“The moduleo Design Floors concept is really something unique for theretailer, presenting the very best luxury vinyl products in a fresh anddynamic way,” says Christ Taveirne, product manager. “Every elementessential in brand development has been given the high-end treatment,from brochures to the website and the stunning shop-in-shop concept.”


IVC moduleo

Plantation Rugs

Unnatural Flooring are fairly selective about where they exhibit but canalways count on a lot of attention for their unique product range - wovenvinyl flooring which has the look, feel and texture of a natural sisal-typeproduct but with the unnatural vinyl qualities of high-traffic wear,cleanability and water resistance. “We have seen a lot of people who wehaven't seen before and who didn't know we exisited,” said BarnabyGreen. “It's a very interesting audience for us.”

The Devon-based company has carved a unique niche for a productwhich has the performance characteristics that allow it to be installed inkitchens, bathrooms, gyms, conservatories and offices - all environmentswhere a less 'unnatural' product would be under pressure.

T 0844 4142166 www.unnaturalflooring.com

Unnatural Flooring

V4 has a reputation for quality woodflooring and unveiled a point-of-sale unit like no otherwhich underlines their uncompromising approach to doing thing well! The substantial wallunit has sliding units at eye level to show case the decors and a set of wide drawers belowfor customers to take out samples to handle the planks.

“This unit is very special and we won't be able to offer it to everyone - it represents asubstantial investment,” said Khush Khan. “But we have had a great reaction to the unit. It hasachieved its objective which is to impress!.” he said. The unit will be targeted at V4's bespokeEiger Collection, a range of 21mm engineered wood planks in Oak, Walnut and Teak in avariety of finishes.

T 01276 488099 www.v4woodflooring.co.uk

V4

The Plantation Rug Company’s Art Gallery inspired stand showcasedthe new 2011 collection of rugs as pieces of art and attracted manynew and existing retailers to the stand.

The ‘star of the show’ was a 5m x 3m London Skyline rug that isalready coveted by interior junkies across the globe, with sales as far asMalaysia. Other pieces included the LOVE rug, one hundred percentpure wool with tattooed, coloured letters reading LOVE.

Managing Director, John Clark said: “The show has given us a greatplatform to launch our new collection and has introduced us to newretailers and interior designers that I’m looking forward to workingwith over the next year. The light and spacious environment was agreat place to meet new contacts and talk ‘shop’.”

T 0161 430 8700 www.plantationrug.co.uk

54 March 2011


NewsThe Wool Benefits Series from Wools of New Zealand

Wools of New Zealand have registered the mark “Wool Impressions” for creative yarn styling directions utilisingthe finest New Zealand wools. New Zealand wool and more specifically Laneve™ branded wool harmonises perfectlywith the Wool Impressions™ yarn design concepts.

Launched at Domotex in January, Wool Impressions™ was

the theme for Wools of New Zealand’s Wool Pavilion stand.

Now based in Hall 5, the stand co-hosted eight

Wools of New Zealand partners. This venture has proved a

great success for all parties concerned and feedback post-

Domotex strengthens plans for a bigger co-partner stand

next year.

The outer walls of the Wool Pavilion were reminiscent of

the ‘Orangerie’ in Paris where some of Monet’s works are

displayed on vast curved walls, creating an all-encompassing

colour experience. The stand carpet was designed to

synthesize into the graphics.

The yarn for the carpet, styled by Wools of New Zealand,

is the first Wool Impressions™ product to be launched,

and merged beautifully into Monet’s waterlily panels. It also

illustrated the naturally integrated supply chain identified

by the Laneve™ programme.

The beautifully lustrous ‘watercolour’ yarn consists of

3 single yarns in soft pastels (coloured from the ‘Giverny’

palette) plied together. With wool supplied from

Mark Shadbolt’s farm on the Banks Peninsula region of

New Zealand, the yarn was spun and dyed by Danspin,

and tufted into a beautiful loop pile construction by

Brockway Carpets.

As well as launching the 2012 colour forecast,

Wools of New Zealand also presented a bespoke palette

targeting fashion trends currently in the marketplace. The

palette called ‘Giverny’, inspired by Claude Monet’s garden,

presents 42 evocative and pure colours as seen through

the eyes of the artist. The collection has been created to

inspire new and contemporary yarn design as well as key

styling trends.

The jewel-like intensity of the bright dots, flecks and brush

strokes of colours implemented by Monet and his

contemporaries defines colour as being the key component

and subject of the composition rather than an adjunct of

naturalism.

New Zealand wool is

ideally suited to the

Giverny palette due to

its unique whiteness

and infinite dyeing

potential. Natural

Beauty, a key benefit of

New Zealand wool,

underlines why the

pure, lustrous white

fibre makes it the natural choice for dyeing all the shades in

the colour spectrum.

The enormously successful Monet exhibition in Paris is

influencing stylists and designers worldwide and can take

credit for the stunning shades we are seeing – the natural

tonic to counter the climatic and economic conditions

affecting our lives.

The Giverny palette and the Wools of New Zealand 2012

palette are available from Wools of New Zealand in both pom

box and fan card formats.

For further information refer to www.woolsnz.com

or contact Joanna Ramsden on 01943 603888.

Natural Impressions


Ulster Carpets bringsoriental design to the homewith BlossomDelicate floralsare also part ofthe Ulsteroffering; thisseason they haveintroducedBlossom - apatterned carpetwith a delicateoriental floraldesign, showingthe revival of softpattern whichintroducesexcellent floorlevel design in tothe home.

Ulster’s designteam have used a palette of eight colours in a subtlearray of plain and heather yarns and used neutralbackdrops with accent tones of cherry red, powderblue and earthy shades of bronze and fig. Thegreys/mink shades - ‘incense’ and ‘zen’ - provide amore modern feel and lend themselves perfectly tothe contemporary setting. However, if a moreoriental feel is desired, this can be created with thereds and golds of ‘lacquer ‘and ‘sungold’.

Composed of 80% British Wool and 20% nylon, it is available in five colour matching widths – 4.75m, 3.66m, 2.74, 1.83m, and 0.91m.

Brintons collection scoops House Beautiful Award

The British Wool column

The Laura Ashley Collection - one ofthe most popular collections byBrintons - has won the Gold Award inthe Best Carpet Range category at theprestigious House Beautiful Awards.

House Beautiful is a popular consumermagazine with 152,000 readers allbuying the magazine to seekinspirational ideas for their homeimprovements and decor. The HouseBeautiful Awards recognises excellentinterior product from a broadspectrum but the Laura AshleyCollection stole the show in the BestCarpet Range category.

The collection - designed to marry theunique style made famous by theLaura Ashley brand, offers timelessromance to the interior space.Featuring fifteen dreamy and romantic

florals and distinctive striped runners, it is a mix and match portfolio that can beeffective with one or more of the designs. It has been particularly popular forthose consumers looking to create the Laura Ashley look as the designs can beused in conjunction with the brand’s home interiors range.

Julia Goodwin, House Beautiful editor was part of the judging panel for the awards,she commented,,“The designs in this collection are easy to use and live with andintroducing stylish patterns in muted shades caught the mood in interiors.”

Dawn Mallet, Communications Manager at Brintons said, “We are thrilled to havewon this award from such a prestigious title as House Beautiful. We feel thisrecognises the stunning versatility of the Laura Ashley Collection and by addingsix new items, it remains perfectly on trend.”

Wool trends continue to growThe impact of high level promotion from the Campaign for Wool isclearly having an effect as the all important coverage from consumerpublications continues to increase. Wool product from blankets andthrows to clothing and knit kits and of course carpets and rugs canall be found more prominently featured within their pages.

Style trends are also now showing a big increase in soft interiorfurnishings and wool carpet for flooring is benefiting from that trend.

“I do think that the heightened awareness of wool following onfrom the promotions last year has helped to create strongpositioning of wool in these magazines. The consumer pick-up oftrends is largely through these publications and so the on-goingeffect is wool on the floor has increased appeal,” said Bridgette Kellyof the British Wool Marketing Board.

“We will continue to underpin that interest with strongpromotions for wool this year and I hope retailers willalso do their bit to promote British Wool.”

The BWMB produce a variety of different publications that areuseful to retailers and anyone wishing to make use of the aboutwool for carpets brochure should contact:[email protected]. Additional information can be foundat the British Wool website - aboutwool.com.

Tatton from the Laura AshleyCollection by Brintons.

Blossom – a new range in BritishWool from Ulster Carpets.

About Wool brochure from British Wool.


Simply Ryalux is a straightforward collection of good quality, affordableand dependable carpets. They’re perfect for a first home or any room thatsimply needs a smart, reliable and comfortable floor covering.

Available in Twist, Velvet, Loop and Texture options, all at one simple price.

For more information, please go to www.ryalux.com

NewsNewsNewsFlower on FlooringFlower on Flooring

“Carpet tiles can also be used to create an interesting and design-inspired floor. The example which springs to mind is Milton KeynesAcademy; they needed a high-performance flooring option that wouldlook great in years to come. The academy opted for Supacord carpettiles, so they could replace individual tiles if the need occurred,without the cost of replacing the entire floor.”

Vorwerk Carpets has launched its Esprit home island collection,combining its TEXtiles patented non-slip backing with playful interiordesign. Its latest collection is designed to allow the creation ofindividual floorscapes in geometric or isolated patterns. The companystates that a unique array of combinations and applications is possiblewith Esprit's Colour Splash, Selected Nature and Modern Poetry.

While Colour Splash is described as 'fun', using fuchsia and pink withnatural off-white and a variety of structures, Select Nature is designedto be warm, using deep green shades and a delicate structure.

Modern Poetry provides a vintage effect, with subtle contrasts inshading structure and materials. An Esprit-branded display is alsoavailable to retailers, showing three eight-tile boxes to emphasise thedepth of choice on offer.

Further emphasising the wealth of choice provided by theflooring sector, the subject of carpet tiles is another that hasseen extensive development in recent years.The once humble carpet tile has experienced a considerable changeto its image as manufacturers have increased their efforts to expandthe formerly limited choice. The carpet tile has always beenrecognised for providing long lived flooring solutions, with the abilityto change individual tiles providing a rapid and inexpensive solutionfor damaged or worn areas.

The example of Burmatex, and several other manufacturers, showshow this image has altered. The company has recently added newcolours to its fibre bonded (FB) collection and continues to produceall ranges at its Yorkshire site. Its design and production teams havecombined trend-led new colours with classic FB shades, the companystates, creating a comprehensive collection that has been designed tosuit all tastes and interiors.

Classic ranges such as Academy and Cordiale have been brought up-to-date, with 17 new colours in the broad-ribbed range and 16 inthe narrow ribbed range. Innovative, design-led structure bondedcollections such as Lateral, Zip and Code have been invigorated withfive directional new colours.

Burmatex further explains how it analysed colour trends to combinecohesion with future thinking. New colours include pinks, indigos andpurples, as well as greens and aquas. Ranges can be used individuallyin the traditional way or combined, the company states, to createdistinctive, contemporary installations both with FB and structurebonded (SB) collections, along with other Burmatex ranges.

Abby Chandler, Heckmondwike FB marketing manager, says: “We’veseen a dramatic increase in the use of carpet tiles over the last fiveyears as the life-cycle of carpet tiles proves more cost effective. It isrecommended that carpet tiles are adhered to the floor withtackifier which allows individual tiles to be easily replaced.

In high traffic areas with heavy wear and tear or staining, tiles caneasily be switched without disrupting or affecting the sub floor.

Heckmondwike - cost effective, high-performance flooring

Burmatex adds trend-led colours to its ranges

Vorwerk creates ‘floorscapes’ with Esprit

58 March 2011

The tile story

Newsby Dennis Flower

59March 2011

Readers’ Survey

Floor prices are going up – dramatically in the

case of carpet – as wool and other raw material

prices surge and some manufacturers warn of

double-digit increases during 2011.

• How much of a price hike can the market bear?

• Should prices have gone up more last year?

• Is wool going to be unaffordable except at the higher end?

• How much impact does price have on your profits?

• How long can it go on like this?

As rising prices encounter falling consumer confidence,tell us how it feels to be on the front line and howmanufacturers’ pricing policy could be changed to helpyour business.

What price? Can consumers cope with planned price increases?

The online survey takes less thanfour minutes and it’s anonymousand doesn’t need any form filling.Please help us inform the industry.

Visit www.thestocklists.comand click on the survey banner totake part.

Flooring Forum - Join our panelThe Forum is the platform for retailers to respondto trade issues and inform the industry about theproblems and opportunities they face on the High Street.

You can join our online survey panel and you’ll beinvited every two months to contribute your views- it’s anonymous so you can say exactly what youthink.

To join the panel, visit www.thestocklists.com andclick on the Online sign-up button.

Lynne Gawthorpe, InterfaceFlor’s regional director of marketing UK &Ireland, states that specifiers and end-users are considering modularflooring as an alternative to traditional carpet, enjoying the flexibilityand creativity that carpet tiles offer, along with sustainability benefits.

“As carpet tiles help to minimise waste in installation over moretraditional carpet, this type of flooring is naturally attractive to thoselooking to source sustainable products. So for customers who wantthe ultimate in looks and style, but are aware of the environmentalimpact of their choices, modular flooring is becoming an increasinglypopular choice.

“Traditionally, modular flooring has been most popular in thecommercial sector. However, due to significant advances in theindustry – in terms of colour range, design and variations in pileheight, for example - this type of flooring also offers considerablebenefits to the domestic market. What’s more, due to their design,many of the InterfaceFlor ranges can be fitted randomly, which makesmaintenance so much easier as individual tiles can be replaced as andwhen needed.”

David Scowcroft, of Dyne Carpet Tile Co, reminds us that carpet tileswere invented in 1950 by the Van Heugten family in Holland. The firstexamples were made mainly from pig hair. "Things have come a longway since then with the biggest sellers now being the loop piletufteds," he states. "There are also needlepunch and cut pile tufted.There has also, in the past, been tiles made of woven Wilton andAxminster carpet.

"The patterning of carpet tiles is limited by the registration of onetile to another, so invariably these are of stripes or random laydesigns. Carpet tiles come into their own on commercial projects,where logistics dictate that boxes are easier to manipulate on sitethan two or four metre rolls."

When under floor access is important, tiles can be laid on a tackifieradhesive and lifted or replaced without damage, he concludes.

InterfaceFlor’s Dream Time and Totem

from The Stocklists

For more information about featured products:

Burmatex • www.burmatex.co.uk • 01924 262 525 Heckmondwike • www.heckmondwike-fb.co.uk • 01924 410544Vorwek • www.vorwerk.com • 020 7096 5090 InterfaceFlor • www.interfaceflor.eu • 08705 304030

Mark OakesManaging Director of Bondworth Carpets

Voice of the Trade


Feature

“ “

“An axminster carpet is the painting,not the canvas - the foreground, notthe background. Interior designersneed to see carpet as art, not just anextension to a neutral colour scheme.”

How big an impact are high wool prices having onthe industry?Wool prices have been historically low but recent demandfrom China has undoubtedly been the largest single cause ofrecent price hikes. The ability of the market to increaseproduction will take time and prices will undoubtedly risefurther. The price hikes are affecting volume producers,companies for the large part operating in an already toughmarket. There is a real danger that speculators will move intothe market and drive prices up over the next 18 months.

How price sensitive is high quality residentialcarpet now?There is scarcely anything in the world that some man cannotmake a little worse, and sell a little more cheaply. The personwho buys on price alone is this man's lawful prey...Ruskin.

Has the recession made you a ‘smarter’ company?Any company with over 150 years of history carries an awfulamount of ‘baggage’ and change is always painful. The recessionforced us to reassess our operations, staffing, service andposition in the market. Looking back over the past two years ithas been very tough, rather like going through open heartsurgery; the operation was necessary with the outcomedoubtful. Happily we survived, and are now reaping the benefits.

Is pattern really making a comeback?I want to think so; certainly the wallpaper industry has createda buzz over the last few years with both bold pattern andcolour. Sadly in some respects and largely due to samplingcosts the carpet industry has been slow to capitalise. Despitethis and the much vaunted return of colour I still see endlessvistas of beige carpet in retail outlets and trade shows.

How are consumer’s tastes changing fortraditional Axminster designs?Brintons, Axminster Carpets of Devon and Ulster make somestunning contemporary themed axminsters which appeal to adefined market sector. We tried this unsuccessfully back in2005 with Tonals and Country Collection. Bond Worth’sheritage is firmly planted in multi-coloured heavily patternedspool axminster and we are proud of it. The recent launch ofthe ‘Pastimes’ range has served to reinforce this view withdesigns from our back catalogue re-coloured and has provedimmensely successful.

What’s the next big thing – in terms of design,colour or texture?Personally I think the appreciation of patterned axminsteralong with the myriad of colour and design it affords issomething that develops and matures with time. A good designhas a layered depth; that takes effort and an investment in timeto fully appreciate. An axminster carpet is the painting, not thecanvas - the focal point, not the background. I look at some ofthe carpet designs created during the 1960’s and see massivepotential. Bold colour combined with abstract design. Interiordesigners need to see carpet as art not just an extension of aneutral colour scheme.

How has your VIP club concept worked out?It has been a great success and full credit should go to EamonnPrescott our Sales Director for formulating the idea. The VIPclub rewards the loyalty of our retailers, acknowledging theirsupport for Bond Worth after what has frankly been a toughtwo years. The VIP club has also been responsible for arenaissance within the company, focusing efforts on customersand customer service.

What’s your forecast for contract demand in thenext two years or so?Growth in the contract sector will I believe be driven byexport sales. The pound is competitive and high qualityaxminster has a natural appeal in the growing economies of theFar East and India.

In all your time in the trade, what has mostsurprised you?Difficult one this...Having worked outside the trade in otherindustries, I am constantly surprised by the warmth andfriendliness of people in the carpet trade. From workers on theshop floor, through office staff, representatives and agents toretailers and buyers, everyone operates with a degree of care,friendliness and consideration that just can’t be found in otherindustries. Sentimentalism you may shout but anyone comingfrom outside the trade will know where I’m coming from!

And most disappointed you?Not so much disappointed as saddened by two trends. First, the decline of carpet manufacturing in my hometown ofKidderminster; once crammed with carpet companies, eachone full of character and larger than life personalities.

Secondly, the lack of opportunities for young people to enterthe industry and receive training whether in manufacturing,retail or expert fitting. Skills are lost in the lifetime of onegeneration and the clock is ticking.


News

Obituary: Mark O’BrienMark O’ Brien, salesman for Cormar Carpets for the Central London Areapassed away on the 2 December 2010, at the young age of 34.

He had worked for Cormar Carpets for only a relatively short time, after joining fromAbingdon Carpets. During his time working for both companies in London and Essex,Mark made a great many friends, both with his work colleagues and customers,through his friendly manner and positive approach to life. Through his style of sellinghe became very successful and was certainly destined for a strong career.

A service for Mark held at Basildon Crematorium on the 4 January 2011, wasattended by over two hundred of his friends, colleagues and customers.

He leaves behind his partner of 15 years, Anita and their son Max aged 8.

Mark was a larger than life character whose charm, enthusiasm, big heart, driveand success will be remembered by all those who knew him.

Obituary: Paul Fox It is with regret that Bond Worth has lost a valued employee, when Mr. Paul Fox died suddenly just before Christmas aged 62.

Paul had been Bond Worth’s representative on the North West area for eightyears, having previously worked for Goodacre and Woodward Grovesnor. Paulwas an axminster man through and through and had made many friendsamongst the retailers in that area.

Paul was also part of the team that saw the National Floor Show return toHarrogate after a long absence. He will be missed by the team at Bond Worth,as well as his loyal customers.

Paul’s wife Brenda, wishes to thank all the retailers who have written and sentcards upon hearing of Paul’s passing.

Calling all business entrepreneurs who see carpetwaste as a valuable resource - Carpet RecyclingUK, the industry-backed association for recyclingand reusing waste carpet, has issued a call forpapers for potential speakers to address its two-day annual conference on July 5 and 6.

Its second annual conference at Birmingham’sInstitute of Engineering and Technology will focuson Design for Recycling and includes anEntrepreneurs Event, which aims to shareknowledge and latest technological developmentswith delegates.

Open to both members and non-members,interested speakers are asked to submit an abstractof no more than 500 words on their chosen topicby April 30th. Synopses should be sent to JaneGardner of recycling specialists Axion Consulting,which manages the scheme [email protected].

CRUK Co-ordinator Jane Gardner comments: “The Entrepreneur Events is aimed at encouragingrecyclers and businesses to look at carpet recyclateas a valuable raw material and resource that can be given a second life in new applications, such as‘green’ roofs, equestrian surface mixtures or land reclamation.

T 0161 440 8325 www.carpetrecyclinguk.com

Recycling papers

Carpet and Flooring, one of the UK’s largest flooring distributors, has announcedthat their Bristol branch is moving to St Annes and doubling in size after 25 yearsat their old premises.

This move means Carpet and Flooring can supply even more efficiently with a newand improved ‘Load n go’ trade counter service. Within the new facilities there is aGradus Centre of Excellence providing full service for nosing and accessories.

Carpet and Flooring Bristol have an excellent 24 hour delivery service to thefollowing areas: Bristol, South Wales, Gloucestershire, Oxfordshire, Wiltshire,Hampshire, Somerset, Dorset, Berkshire and South Devon.

Managing Director Paul Gordon (pictured right with Branch Manager Colin Elstone)said: “We are extremely excited about moving to new premises and giving ourcustomers an even better service”.

T 0117 316 0555 www.carpetandflooring.co.uk

Moving at the double


FITA - kindly sponsored by

Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.

CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit www.fita.co.uk

Fita Training Centre Loughborough Unit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.

Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?

If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!

FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

Sharpen up your fitting skills with fita BOOK EARLY TO AVOID DISAPPOINTMENT


AREA SALES REPRESENTATIVE

Steve GloverU.K. Sales ManagerBROCKWAY CARPETS LTD.KIDDERMINSTER TRADING ESTATE,SPENNELLS VALLEY ROAD, KIDDERMINSTER, WORCS. DY10 1XS EMAIL [email protected] Closing date for application March 21st 2011.

An opportunity has arisen for the right personto join our field sales team in the key NorthWest area of England, comprising;

North Wales, Cheshire, Merseyside, Greater Manchester, Lancashire.

Candidates should ideally reside centrally to this territoryor within easy access of major road links and be ofsound credentials in regards previous employment.If you have the ability to both develop more business

from existing accounts and develop support from newcontacts within this territory and would like to be part ofthe ongoing success and development of our sales operations, then please apply by forwarding your CV either by post or e-mail detailing previous employmenthistory along with a covering letter to;

StocklistsThe

ClassifiedSITUATIONS VACANT

FOR SALE

ATTENTION CARPET SUPPLIERSTurn those remnants into cash!

New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.

For further details contact

DAVID ALMOND [email protected]

Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819

UNDER RUGS

FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321www.foxirugtamer.co.uk

Advertise here!Call Diane Martin on 01482 659396

the stocklists - march 2011

Documents

carpet types

axminster carpet

carpet troubleshooter

voice page

carpet company directory

carpet care guide

tile sector page

wool fibre page