the statement of general principles of design.pdf

8/10/2019 The statement of general principles of design.pdf

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Presentation

The wording of the general principles of design was carefully analyzed

and structured in a way that can be used to build any particular theory or

design-related specific. This paper is a small part of the book GeneralTheory of Design and Cienciografa manual which is available in

www.cienciografa.com.

The statement of the General principles of the design is a work that

is part of the Education Plan of the graphics science which promotes

Eder Noriega and is supported by the Bits Foundation.

Gratefulness

The Bits Foundation thanks a:

Trent Westerlund and Alberto Rios by contribute to the translation of this

work.

The Declaration of the General principles of the design has been created according to the plan of your author EderNoriega Torres.First Edition 2013. ALL RIGHTS RESERVED. This work may be reproduced and used for educational purposes. Its sale isprohibited. Its use is permitted provided you cite the source and author.This work has been registered in the National Directorate of copyright, Ministry of Interior, Republic of Colombia, and isprotected by intellectual property rights. If you have knowledge of a use contrary to the established, please inform atwww.fundacionbits.com

Fundacin

By a well

educated world


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Introduction.

Creativity principle .

Principle of objective and subjective concept .

The communicative principle.

Principle of interactivity.

Principle of good planning.

Principle of adaptation.

Functionality principle.

Principle of color.

Template principle.Principle of the composition, organization and aesthetics.

Orientation principle.

Perception principle.

Measurement principle and proportionality .

Preference principle.

Uncertainty principle.

Bibliography

Index

3

5

67

8

9

10

11

12

1314

15

16

17

18

19

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All activity and professional

discipline need theory and is

precisely the General design

theory which gives rise to the

Declaration of the General

Principles of Design.


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Introduction

5

The statements of general principles of design

are based on many concepts and definitions

provided by entities that promote the work of

design and its global standardization such asthe following:

1) International Council of Societies of

Industrial Design (International Societies

Council of Industrial Design - ICSID).

2) International Council of Graphic Design

Associations (Icograda).

3) The world body for graphic design and

visua l communicat ion Internat iona l

Organization for Standardization (ISO).

4) International Association of Photographers.

5) International Federation Film Producers

Associations (Fdration Internationale des

Associations de Producteurs de Films - FIAPF).

6) International Ergonomics Association (IEA)

7) International Union of Architects (Union

Internationale des Architectes - UIA).

The wording of the universal principlesof design was carefully analyzed and

structured in a way that can be used to build

any particular theory or design-related

specif ic. This paper is a small part of the book

General Theory of Design and Cienciografa

m a n u a l w h i c h i s a v a i l a b l e i n

www.cienciografa.com. It is supported by the

Bits Foundation and intellectual property is

protected in the National Copyright Office,

Republic of Colombia. The following paper is

the fruit of over twenty years of experience in

the field of digital visual communication by

this humble designer.


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Creativity principle1

All designs, by principle, are creative acts with a touch of inspiration.

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Principle of objective and subjective concept2

All design implies a subjective and objective conceptual idea. The goal

of design concepts are easily noticed by the form and its matter and is

identified because it is the common view that everyone perceives, but

the concept is not subjective; is unique and is always interpreted in

different ways.

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The communicative principle3

Every design principle communicates something.

Tico

Potencializador

D t rgenteee

Parque Agrotemtico

G A L E R A

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Principle of interactivity4

Every design by principle communicates something; human

communication is interactive. The design principle is interactive,

allowing the senses to perceive things and interact with each other.

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Principle of good planning5

All design, by principle needs to be well planned and spend at least one

stage of analysis, creation, implementation, evaluation and control.

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Principle of adaptation6

The design is adapted permanently in any space and time. The law of

dynamism and adaptation of forms requires that the designs must be

tailored to particular cases and universal cases. The particular designs

are made with the purpose of solving a particular problem; universal

designs are made to solve problems that suit everyone, regardless of

their abilities and skills.

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Functionality principle7

All design by principle is functional, meets our needs, solves a problem

and improves systems.

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Principle of color8

Every design principle has color because light is color.

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Template principle9

All design by having the form generates a "model or guide template",

but this template is always contained within an area or any space; the

template is contained in our environment. A template can be a model,

architectural model or an object taken as an example. In addition a

format is also a space, an area, or a region with standardized measures;

for example, a paper template.


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Principle of the composition,

organization and aesthetics.

10

All design, by principle, is organized, aesthetic and configured as acomposition. Organizing is arranging but aesthetics and composition

achieve the beauty and expressiveness that the order itself is not

enough. The principle of composition achieves expressive design that

is persuasive, consistent, balanced and rhythmic.

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Orientation principle11

Every design principle has a spatial location that enables sense of

direction.

Text

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Perception principle12

Every design by principle is perceptive.

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Measurement principle

and proportionality

13

Any design by principle has a size, is measurable proportional and

responsive to the available space, a template and all its surroundings.

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Relevance principle14

All designs have relevant elements that will give them a particular

shape; they also have elements that make it up but in turn the design

can also be relevant to other designs around you.

ABC

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Uncertainty principle15

By principle, all human design is not perfect and there will always be an

uncertainty point indicating that the design is not finished; perhaps

something is missing, wrong, or maybe you will never know what

happened. The uncertainty principle of the design is what motivates us

to continue investigating discovering and innovating every day. If this

principle did not exist then the design would be inactive, because there

would be no design to discover.

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BibliographyHttp://javierortego.com/marketing-y-distribucion/posicionamiento

http://es.wikipedia.org/wiki/Louis_Braillehttp://es.wikipedia.org/wiki/Johannes_Gutenberg

http://es.wikipedia.org/wiki/Ciencia

http://www.fotonostra.com/grafico/semiologia.htm

. Http://www.profesorenlinea.cl/artes/colorestudiodel.htm

Neurocomunicacin. Http://estoesmarketingonline.es/neurocomunicacion-estrategias-influencia/

Fundamentals of graphic language. Joan Costa. Http://www.joancosta.com/docs/fundamentos.pdf

Laws of gestalt. Http://www.guillermoleone.com.ar/leyes.htm

Geometric concepts. Http://www.vitutor.com/

color. Http://es.wikipedia.org/wiki/Teor%C3%ADa_del_color

Theory of communication.http://es.wikipedia.org/wiki/Teor%C3%ADa_de_la_comunicaci%C3%B3n

Neuroanatoma funcional. Segunda Edicin. Jairo Bustamante B. 1994.

How the brain works. Http://bibliotecadigital.ilce.edu.mx/sites/ciencia/volumen3/ciencia3/

Credits and recognition of images

Stock XCHNG: http://www.sxc.hu/Fotos libres: http://www.morguefile.com/

Free Icons: http://www.iconfinder.com/free_icons

http://www.freepik.com/free-vectors/icons

http://www.widewallpapers.net

http://openclipart.org

Institutional brands on this site are the property of Noriega.

Theory of color

Theory of

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www cienciografia com www fundacionbits com

Noriega

Eder Noriega Torres was born in the municipality of La Paz (Cesar) Colombia, November 1, 1970. Is

publicist, graphic designer and digital artist of the 3D, photographer, Infographic Designer,

developer of graphical interfaces for websites, video games and software. It is comuniclogo,

researcher, writer and lecturer. One of his well-known works at the international level is "The spoken

and sung vocal technique", a technical work aimed at beginners and professionals who work with

the voice. He is the author of several well-known brands in Colombia.

He discovered the Cienciografia as the scientific discipline of graphic Sciences. Among his works are:

theory of the forms which explains in detail the universal laws of forms and everything to do with

this world. Cienciografia manual, graphic science. Statement of the General principles of design.

Theory of graphic communication. He discovered the law of affinity graphics and that led him to

establish the affinity graphics or afingrafia of the Spanish alphabet. Finally the work of the afingrafia

of the Spanish alphabet gave rise to the strengthening of the traditional method of teaching literacy

with the program called Tico, especially for primary basic education. Tico is a comprehensive

educational program of literacy which promotes in Colombia its foundation and more specifically in

the departments of Cesar and la Guajira.

It has more than 20 years of experience in the graphic field. Worked for a while with advertising

agencies and newspapers from the northern coast of Colombia, but finally his heart told you that

had become independent and work as an independent entrepreneur. He has worked as a self-

taught in the field of chemistry and in which it has managed to develop some formulas of great

importance for the medical industry and cosmetics, including the discovery of a drug to eradicate

the fungus for Onychomycosis affecting fingernails, the formulation of a natural extract to control

the abnormal hair loss, a chemical biological liquid formulation to effectively control the scourge of

termites.

The duality of these two knowledge, design and chemistry, led him to create the Bits Foundation in

the year 2012, a NGO of social character that promotes science and technology in Colombia. He iscurrently the Chairman and legal representative. Bits Foundation grows every day and extends their

knowledge via the internet at the national and international level. One of his projects pillars is called

www.aulabits.com, a lecture on education aimed at teachers and students from the basic primary

and secondary.

Eder Noriega Torres

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