the state of search - pigeon update - susan staupe

13
PIGEON What Do I Do NOW? Susan M. Staupe Senior SEO Strategist, Nifty Marketing, Inc. NiftyMarketing.com @smstaupe

Upload: mnsearch-the-minnesota-search-engine-marketing-association

Post on 22-Apr-2015

129 views

Category:

Education


0 download

DESCRIPTION

At the MnSearch Snippet #16 event held at Spyder Trap in Minneapolis, MN on September 24th, 2014, Susan Staupe presented her slidedeck "The State of Search - Pigeon Update".

TRANSCRIPT

Page 1: The State of Search - Pigeon Update - Susan Staupe

PIGEONWhat Do I Do NOW?

Susan M. StaupeSenior SEO Strategist, Nifty Marketing, Inc.

NiftyMarketing.com@smstaupe

Page 2: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 2

Facts About Pigeon

•Affects Local Inquiries in U.S. (for now)•Algorithm Change, Not Penalty Based•Reduction of Local Pack (7 to 3)

Page 3: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 3

A Pigeon PoopedOn My Local Listing!

Page 4: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 4

More Facts About Penguin

•Reduction of Duplicate Listings (Yeah, right!)

•Reduced Search Radius for Most Local Inquiries

Page 5: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 5

Local Search Results

Page 6: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 6

A Pigeon PoopedOn My Local Listing!

Page 7: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 7

NOW WHAT ?!

Page 8: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 8

NOW WHAT ?!?!

•Strive to Build More Authority in Organic Listings. •Ensure You Are Listed in THESE Directories & Google+•Clean & Consistent Citations

Page 9: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 9

Citation ConsistencyThis is how YOU see your info:

This is how the Search Engines see your info:

Page 10: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 10

NOW WHAT ?!?!• Continue to Build GREAT Content• Utilize Social Media• Obtain Positive Reviews Online• Report Bad Local Pack Results• Report bad local-pack results using the “Send

feedback” link at the bottom of the SERPs. For spammy or bogus listings, use the “Feedback” link for the actual listing.

Read more: http://www.aimclearblog.com/2014/09/22/pigeon-seo-update-2-months-later-google-flipped-bird-local-search/#ixzz3EFWHDi5g

Page 11: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 11

Online Reviews

Page 12: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com / NiftyLaw.com 12

Major Focal Points

•Onsite Optimization•Citations•Online Reviews•Keep Your Head Up & Stay Alert for Updates!

Page 13: The State of Search - Pigeon Update - Susan Staupe

NiftyMarketing.com 13

Thank You !

• Susan M. Staupe• Senior SEO Strategist at Nifty Marketing, Inc.

• Follow me on Twitter : @smstaupe• BLOG: NiftyLaw.com