the state of app downloads and monetization infographic : north america q2 2015
TRANSCRIPT
POPULAR APP DOWNLOAD DESTINATIONS
IOS PREMIUM OVER ANDROID
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
THE STATE OF APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM APP DOWNLOAD
= eCPMsCOST OF APP DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
CANADA
408
136
PUERTO RICO
21
52
MEXICO
65
43
210
189
USA
CPD
eCPM
= Share of app downloads
NORTH AMERICA | JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA
Cost = CPD
58% GAME
23% ENTERTAINMENT
9% COMMUNICATION
2% TRAVEL
2% TECHNOLOGY
GAME 296
ENTERTAINMENT 61
COMMUNICATION 61
TRAVEL 199
TECHNOLOGY 43
5CANADA USA
2
PUERTO RICO
94%USA
3%CANADA
2%
MEXICO
1%
67
USA
27
CANADA PUERTO RICO
-32-21
MEXICO
COST OF APP DOWNLOADS
Insights