the spirit of adventure and innovation€¦ · yacht broker panel £ 241 classified full colour...
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www.yachtingworld.com
Media Information 2017
THE SPIRIT OF ADVENTURE AND INNOVATION
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EDITOR’S WELCOME
Yachting World readers are committed sailors through and through with a passion for all aspects of sailing and technology and a spirit of adventure that drives them beyond mere dreaming. The majority are boat owners who enjoy offshore and bluewater cruising, racing, following the latest developments in equipment and technology, including superyachting.
Their yachts are equipped with the latest equipment, they are likely to dress in the latest kit and they will often be looking forward towards that next charter. Our readers are can-do people who want to keep up with the latest news, gear and trends in sailing around the world, and in print and online Yachting World gives them the inside knowledge.
I very much hope your company wants to become part of Yachting World both in print and online so that you can communicate the benefits of your product to our readers.
Demographic • Gender–92%male• ABC1–83%• Mainwageearner–80%• Memberofyachtclub–67%
Magazine • 3hours10minsspentreading• 15.8yearsaverageperiodtheyhavereadthe
magazine
Boat ownership • 89%readersownaboat
Boat purchase intention• 35%readersintendtoreplacetheirboatinthe
next12months
Cruising • 89%areactivelyinvolvedinsailingofwhich… –42%havesailed500-2000milesinthepastyear
Internet usage• 96%usetheinternetathome• 61%usetheinternetatwork• 42%onaboat,ofwhich
–86%fromalaptop–76%fromasmartphone–66%fromatablet
ElaineEditor
ABOUT OUR READERS
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Brand ReachYachtingWorldisnowtheUK’sbiggestsailingbrandonline.Afterrelaunchingournewwebsiteinlate2015wenowhaveover300,000pageviews(250,000uniqueviews)permonth,andaregrowingfast.Inthelastsixmonths,wehavehad1.5millionviews.
Top markets1.UK2.US3.Netherlands4.Germany5.Sweden6.France
Ourvideochannelisoneofthemostviewedofanysailingbrand,andwenowhaveover6.2millionviews.
Averageviewspermonth:320,000withover1.1millionminutesofvideowatched.
Biggestvideomarkets:UK,US,Germany,Netherlands,Australia,France.
ABCCirculationJanuary2015-December2015–16,154
Web stats Newsletter 6.5KPageimpressions 290KUniques 108KMobile 35KTablet 23KDesktop 49.8K
Social Facebook 69KTwitter 23KYouTube 37K
REGULAR CONTENT
Bluewater cruising and planning Event coverage and analysis
Expert boat tests
Racing tips and techniques Gear reviews
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ISSUE THEMES*
ISSUE COPY DEADLINE ON-SALE
January2017 5November2016 8December2016
February2017 15November2016 12January2017
March2017 4January2017 9February2017
April2017 4February2017 9March2017
May2017 6March2017 13April2017
June2017 3April2017 11May2017
July2017 5May2017 8June2017
August2017 5June2017 13July2017
September2017 3July2017 10August2017
October2017 3August2017 14September2017
November2017 4September2017 12October2017
December2017 2October2017 9November2017
January • MiddleSeaRacereport• Arcona465test• Oceanvoyagingpreparations• VendéeGlobestartreport
February • Swan54report• iPadnavigation-tips,tricksandapptests• VendéeGlobeupdate• Mobiletransportingandfoldingbiketest• ARCrallyreport
March • ThenewheydayoftheJClass• Inifiniti46andtheDSSfoilingphenomenon• KnutFrostad’sfamilyvoyage• VendéeGlobefinishreportandwinnerprofile
April • Hallberg-Rassy44test• Thereinventionoftheproductioncruiser–reportonnew
yachtsfromGroupeBeneteau• Review:children’slifejackets• NewtechnologyfromVendeeGlobeboats• Supersail World supplement
May • Contest67CStest• ARCAtlanticgearsurvey
June • America’sCupandJClassregattapreview
July • AntiguaSailingWeekreport• Supersail World supplement
August • Baltic130PinkGinlaunch• America’sCupandJClassreportandanalysis
September • 35thAmerica’sCupfullreport• FastnetRacepreview
October • CowesWeekandFastnetRacereport• NewyachtsatSouthampton,LaRochelleandCannes• VolvoOceanRacepreview• MaxiWorlds• Supersail World supplement
November • Transatlanticsailingpreparationsandreport
December • Seamanshipawards• NewyachtsfromAnnapolis
* Subject to change
COPY DATES
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ONLINE ADVERTISING
Leaderboard£750 per month for 30k impressionsSize: 728px x 90px Max file size: 40Kb
MPU£750 per month for 30k impressionsSize: 300px x 250px Max file size: 40Kb
Double MPU£900 per month for 30k impressionsSize: 300px x 600px Max file size: 40Kb
Billboard£1,050 per month for 30k impressionsSize: 970px x 250px Max file size: 40Kb
CAMPAIGNS AVAILABLE
UNIQUE USERS
108k
PAGE IMPRESSIONS PER MONTH
290k
Sent to 6,500 subscribers each month• 650px x 75px banner• 120px x 120px logo box• 50 words of text which can include a separate hyperlink£450 per issue or £1,175 for any three across a 12 month period
EXCLUSIVE SPONSORSHIP OF THE YACHTING WORLD E-NEWSLETTER
Sent to 23,000 subscribers every Tuesday• 640px x 70px banner• 280px x 250px logo box• 50 words of text which can include a separate hyperlink£400 per issue or £1,000 for any three across a 12 month period
EXCLUSIVE SPONSORSHIP OF THE YBW.COM E-NEWSLETTER
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PRINT ADVERTISING RATES
DISPLAY FULL COLOUR
Insidefrontcover £5,654
Insidebackcover £4,773
Outsidebackcover £5,654
Doublepagespread £7,599
Fullpagefacingeditorial £4,706
Fullpagerunofpaper £3,800
Halfpagefacingeditorial £3,074
Halfpagerunofpaper £2,368
Quarterpagerunofpaper £1,324
1/8pagerunofpaper £706
Navalarchitechts,saillofts,spars&riggingpanels £266
BROKERAGE FULL COLOUR
Doublepagespread £6,154
Fullpage £3,077
Halfpage £1,917
Quarterpage £1,074
1/8page £570
YachtBrokerPanel £241
CLASSIFIED FULL COLOUR
Fullpage £2,200
Halfpage £1,250
Quarterpage £700
1/8page £385
1/16page £195
SERIES DISCOUNTS:6-11 insertions – 5%, 12 insertions – 10%
ONLINE RATES CPM
Billboardheavyweightcampaign £1,050
DoubleMPUheavyweightcampaign £900
MPUheavyweightcampaign £750
Leaderboardheavyweightcampaign £750
Newsletter £450
RATE CARD
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CONTACT JOB TITLE TELEPHONE NO. EMAIL
Michael Beattie Commercial Manager +44 (0) 7803 722007 [email protected]
Simon Spong Senior Media Advisor +44 (0) 7816 443436 [email protected]
Tammy Mattinson Senior Media Advisor +44 (0) 7950 189102 [email protected]
Chris Wilson Media Advisor +44 (0) 7989 428596 [email protected]
Samuel Shaw Media Advisor +44 (0) 7970 615618 [email protected]
CLASSIFIED ADVERTISING
James Leaver Senior Sales Executive +44 (0) 1252 555306 [email protected]
PRODUCTION
Peter Burton Advertisement Production +44 (0) 203 148 2688 [email protected]
ADVERTISING CONTACTS
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Half page (Horizontal) 153 x 236 147 x 230 130 x 200
Quarter page 132 x 97
Quarter page (Horizontal) 63 x 200
1/8 page 63 x 97
Naval Architects panel 30 x 97
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Sails loft/spars & rigging 40 x 60
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TECHNICAL SPECIFICATION
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