the sourcer's guide to epic marketing campaigns
TRANSCRIPT
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linkedin.com/in/justenbaxter linkedin.com/in/chrisbrablc
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• Advanced Boolean skills
• Technologist
• Marketing-savvy
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1. Define objective
2. Identify audience
3. Target with messaging
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Opens
Engagements
Conversions
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…with a campaign
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…through social
…in the
apply flow
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Content focused on:
• Employer brand
• Culture
• Employee stories
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