film marketing campaigns
DESCRIPTION
Film marketing campaignsTRANSCRIPT
![Page 1: Film marketing campaigns](https://reader035.vdocuments.us/reader035/viewer/2022070316/555a1953d8b42a7d498b5232/html5/thumbnails/1.jpg)
Film marketing campaigns
![Page 2: Film marketing campaigns](https://reader035.vdocuments.us/reader035/viewer/2022070316/555a1953d8b42a7d498b5232/html5/thumbnails/2.jpg)
Elements of a film marketing campaign.
Posters Interviews/Press junkets
Screenings/Previews
Teaser trailers/Full trailers
![Page 3: Film marketing campaigns](https://reader035.vdocuments.us/reader035/viewer/2022070316/555a1953d8b42a7d498b5232/html5/thumbnails/3.jpg)
Where we see the different parts of the marketing campaign.
• Trailers - You would see these on the internet, on sites such as YouTube, T.V and cinema’s.
• Posters - Can be generally seen in cinema’s, billboards and public transport. However, this element is most usually used for blockbuster films as it costs a lot more than some other elements.
• Interviews/Press junkets- Are most usually seen on T.V, magazines or the internet and is a free marketing factor.
• Screenings/previews - Are always seen in cinema’s and is used to create word of mouth.