the source directory - pro bono australia · developing solutions for advertisers. pro bono...

Australia’s leading supplier directory curated for the social sector

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2016 Media kit Print

+ digital

The Source Directory is brought to you by Pro Bono Australia, one of Australia’s first social businesses. We offer media, jobs and resources for the common good to over one million people nationally. Certified in 2013 as a B Corp organisation, today we act as the central online hub for the Not for Profit sector, the broader social sector and those wanting to engage with it.

THE SOURCEDIRECTORY

The Source Directory is the largest distribution channel in Australia for suppliers to the social sector, and is available in digital and print. Advertising in the directory is a smart way to have your message heard by Pro Bono Australia’s engaged audience of over one million individuals annually.

It is the definitive map of suppliers who have experience working with Not for Profits, social enterprises and volunteers, so they understand the sector and all its intricacies.

Options to list and advertise your business in The Source Directory include tiered print and digital opportunities that ensure your business is accessible by our engaged audience.

Is united by a group of people actively seeking social outcomes through business success (more on page 6).

Includes Not for Profits, who contribute over $43 billion to gross domestic product (GDP)

Australia’s social sector

C O N T E N T S P G

W H Y L I S T YO U R B U S I N E S S I N T H E S O U RC E D I R E C TO R Y ? 3

PAC K AG E O P T I O N S 4

A D D - O N S 5

AU D I E N C E P RO F I L E | S O C I A L S E C TO R 6

AU D I E N C E D E M O G R A P H I C S 7

B O O K I N G F O R M 8

THE SOURCE DIRECTORY

MORE INFORMATION ON THE SOURCE DIRECTORY Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016


2016 Media kit and Booking form

WHAT IS THE SOURCE DIRECTORY?

Media kit page 2

PROMINENTHaving been around for 26 years, Pro Bono Australia is an established and trusted resource for the social sector. People know us, they like what we do, and we know that what we do works.

THE RIGHT SOLUTION FOR YOUWe’ve created a range of listing and advertising options to make it easy for you to find the right solution for your business. You can submit your preferences online, or call a team member.

GET NOTICED ONLINEHave your business seen where it matters. Over one million engaged visitors spend over four minutes per session on probonoaustralia.com.au. Media is digital. Not for Profits are digital. And conversions are digital.

SIT IN THE HANDS OF DECISION MAKERS The printed directory reaches over 45,000 individuals, distributed both directly to business decision makers as well as participants at over 10 of the year’s biggest social sector conferences.

WHY HAVE YOUR BUSINESS IN THE SOURCE DIRECTORY

Print + Digital | The best of both worlds

Pro Bono Australia’s network

A listing in The Source Directory exposes you to Pro Bono Australia’s multi-platform audience. Our open strategy leads to new ways of talking to our audience while developing solutions for advertisers.

Pro Bono Australia represents a unique opportunity for your business to reach a highly targeted, engaged and passionate audience. 47% of our audience visit our website at least twice a week, and 20% visit it more than 10 times with an average of 3.07 page views.

Advertisers in The Source Directory also have the opportunity to arrive in the inbox of our 52,000+ subscribers. Our emails have an open rate of 21.9% (industry average is 18.44%) and a click through rate of 6.1% (industry average is 2.2%).

100,000/mnth Unique web users

4 mins Spent on site/user

38,000+ Social followers

52,000+ Unique subscribers


Media kit page 3

PACKAGE OFFERINGSLISTING BASIC

AD ONE

AD TWO

AD THREE

PRIME ONE

PRIME TWO

PRIME THREE

PRIME FOUR

PRIME FIVE

Digital listing

Logo & contact details

Featured in Pro Bono Australia News

Extensive self-managed online profile

Social media icon referrals

Digital video capability

Printed Listing in 2016 edition

Quarter page print ad

Half page print ad

Full page print ad

Inside front cover print ad

Inside back cover print ad

Double Page Spread (DPS ) print ad

Outside back cover print ad

Centre of book DPS print ad

$650 $950 $1,450 $2,400 $2,950 $2950 $3,100 $3,120 $5,000

QUARTER PAGE H 59mm × W 170mm

no trim/print marks

FULL PAGE H 240mm × W 170mm

no trim/print marks

HALF PAGE H 119mm × W 170mm

no trim/print marks

LISTING AND ADVERTISING PACKAGES

All packages come with a digital profile. All prices are inclusive of GST.

Print Ad sizes

HOW TO GET YOUR BUSINESS LISTED IN THE SOURCE DIRECTORY To add your business to the directory, contact one of our representatives via: E [email protected] W probonoaustralia.com.au/source P 03 8080 5650

Media kit page 4

We know that every business is different. That’s why we’ve developed flexible add-ons and customisable solutions allowing you to appear prominently and feature higher in search results, making it easier to connect with engaged customers.

Search Engine Optimisation (SEO) can be tricky, fortunately we have SEO solutions to make it super easy to start getting your business found online more often.

Logo Booster

Add-ons

» Have you business sent to over 52,000 subscribers.

» Opportunity to offer exclusive deals to start customer relationships.

» Categorised offers sent quarterly.

» Opportunity to speak directly to Pro Bono Australia’s engaged audience.

» Article will be posted on our website that is visited over 1.7 million times annually.

» Sent via email directly to potential clients.

» Have your digital listing found in more search results.

» Increase links to your profile.

» Increase Google ranking.

» Have your listing printed twice in the print directory.

» Increase traffic with google Adwords

» Five × locally optimised keywords.

» Target your audience by location, behaviour, age and more.

» Have your logo displayed in a premium position on the Source homepage.

» Stand out from the crowd.

» Have your digital listing highlighted to stand out from the crowd.

» Sit in the top section of all search results.

Managed service Managed serviceManaged service

Managed service Managed service Managed service

Source E-Deals

Sponsored Article

SEO Booster

Additional Category

from $1,850 annually

from $350 annually

from $200 per month

from $200 per month

from $500 per insertion

from $700 per article

Featured Listing

LISTING AND ADVERTISING ADD-ONS

Customise your package to make your business stand out. All prices are inclusive of GST.


Media kit page 5

What does it mean to be in Australia’s social sector?

Australia’s social sector connects a diverse mix of

individuals. Their missions and causes vary, as does

their culture, geography, experience, generation and

education.

Demographic diversity is a result of our for-good

audience being interested in a range of social issues.

While noting this variety, we define our audience best

through acknowledging psychographic consistency.

Australia’s social sector consists of those who not

only have good intentions, but are also at a level of

emotional engagement that causes them to activate

these intentions. They are not a passive audience,

they seek innovative solutions to empower a cause.

They appreciate like minded businesses who offer

understanding and experience to best help promote

their motivations.

Audience profile

Pro Bono Australia’s multi-platform network connects

the engaged individuals of Australia’s social sector,

specifically Not for Profits, volunteers, philanthropists,

social enterprises, CSR representatives and impact

investors.

With a reach of almost one million readers per year,

probonoaustralia.com.au ranks as the top social

sector hub in Australia.

Our audience is affluent and well educated with a

passion for literature, the arts, film, sports and travel.

They are frequent visitors to the site and value our

sector specific journalists and trustworthy approach

to news about the social sector.

AUDIENCE SNAPSHOT

64% F | 36% M GENDER

PROFESSIONALS HIGH INCOME

34–54 AGE

SOCIALLY ACTIVE

AUDIENCE DEMOGRAPHICS

The Source Directory broadcasts through Pro Bono Australia’s network


Media kit page 6

55% SENIOR MANAGER OR ABOVE

70% NOT FOR

PROFITS

Audience geographics

The Pro Bono Australia website is frequented by senior level executives from medium–large organisations around Australia, as well as individuals engaged with the sector, seeking employment or volunteer positions or looking for general information on Australian charities.

70% Not for Profits15% Social enterpises/social business 10% Government3% Philanthropy/social investment2% Individual

7%

1%

6%

1%

41%

32%3%

9%

AUDIENCE DEMOGRAPHICS

The Source Directory broadcasts through Pro Bono Australia’s network

Audience’s job sector

55% Senior Manager or above 10% BDM/Funds Development7% Programs/Operations Manager7% Marketing/Comms Manager5% Other5% Communications/Admin Officer5% Finance/Business Treasurer3% Priest/Church Official3% HR Manager

Audience’s job role



Media kit page 7

BOOKING FORM

Simply fill out your package, add-on choices and details over the next two pages. All prices are inclusive of GST.


PACKAGE OFFERINGS See page 4 for details

LISTING BASIC

AD ONE

AD TWO

AD THREE

PRIME ONE

PRIME TWO

PRIME THREE

PRIME FOUR

PRIME FIVE TOTAL

Price $650 $950 $1,450 $2,400 $2,950 $2950 $3,100 $3,120 $5,000

Quantity

Total

ADD ONS See page 5 for details

SOURCE E-DEAL

SEO BOOSTER

LOGO BOOSTER

SPONSORED ARTICLE

ADDITIONAL CATEGORY

FEATURED LISTING

TOTAL

Price $500 $1,850 $200 $700 $350 $200

Quantity

Total

Add-on total plus package total

Print directory listings and advertisements are ordered by category. Digital listings are organised under various filters such as location and category. Consider how you want customers to find you before selecting a business category and completing the details on the next page. Please note that you can only tick one box below unless you have purchased the Additional Category add-on.

Select your business categories

CATEGORY CATEGORY CATEGORY

Accounting, auditing & bookkeeping Employment & HR Online services

Cleaning & laundry Finance Other

Compliance & risk mgmt Fleet management Procurement

Conferences & events Food services Promotional products & merchandise

Consultants Fundraising Property & facility mgmt

Creative & print services Government & governance Salary packaging & novated leasing

Cleaning & laundry Insurance Social enterprise

CSR/ESG IT, software & web development Telecommunications

Data & list supplies Legal services Travel

Education & training Membership service Treasury & board

Education supplies Office & business supplies Video production

Electricity & gas Online services

SEND BOOKING FORM TO: [email protected] Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016

Booking form page 8

Signature Date

BOOKING FORM

Fill out your details and preferences and email your booking form to: [email protected] All prices are inclusive of GST.


BUSINESS DETAILS FOR LISTING Fill out the details below

Company

Address

State of service/product*

Contact name Position title

Contact telephone Email

Brief description on product /service offering**

*If operatingnationally, please write “National”; if operating in multiple states, please detail those states.**Will appear in your digital listing. 200 characters in total including spaces.

ADVERTISING ARTWORK DETAILS If applicable

Tick your 2016 advertising artwork option.

We would like to use previous year’s artwork

We will be supplying new artwork before the 31 March 2016 deadline

Please assist us with creating new or amending previous work (charges apply)

Artwork contact telephone Email

CONTACT DETAILS Leave blank if contact details are the same as the business listing contact details above

Address

Contact name Position title

Contact telephone Email

We wish to make a direct debit We wish to pay by enclosed cheque We wish to pay by credit card

Pay to Pro Bono Australia Pay to Pro Bono Australia Visa Mastercard

Bank National Bank ABN 53 090 770 666 American Express

BSB # 083 170 Cheque # Card Number

Account # 48 550 5460

Receipt # Expiry /

Date Paid Name on card

Please attached remittance advice

SELECT YOUR PAYMENT METHOD

SEND BOOKING FORM TO: [email protected] Talk to a team member for personalised listing and advertising support. Contact us via: E [email protected] or P 03 8080 5650 Early bird (5% off ads) closing date 29 February 2016 | Booking deadline 25 March 2016 | Advertising artwork deadline: 31 March 2016

Booking form page 9

the source directory - pro bono australia · developing solutions for advertisers. pro bono...

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