the songwriter & social media
DESCRIPTION
An introductory look at Social Media and Online Presence for songwriters, bands, and musicians.TRANSCRIPT
Introductions
• Who are you?
• What do you do? (songwriter, performer, artist, etc.)
• 1-3 things you wish you understood.
• 1-3 objectives you have in regard to your career/this endeavor.
The Future Of The Music Biz?http://www.youtube.com/watch?v=Njuo1puB1lg
CWF
RTB
Connect With Fans
Reason To Buy
Connecting is easier than ever…
Or Is It???
You are here
What Are You Hearing Today?
An Online Roadmap for Songwriters(and everyone else)
1. A Biz/Marketing Plan
2. Talent/Ability
3. A Website (a blog-based website)
4. Merchandise
5. A Mailing List (and regular content)
6. Contacts
7. Social Media
1. A Biz/Marketing Plan2. Talent/Ability3. A Website (a blog-based website)4. Merchandise/Product5. Mailing List/Permission
(and regular content)
6. Contacts7. Social Media
Business/Marketing Plan Basics
• Make a list of deliverables/achievables
• Exclude a lot of it – key on merchandise & income
• FOCUS!!!
• Revisit
Website
• Myspace is NOT a website
• Don’t make it in Flash!!!
• Only use a blog platform
Wordpress
Merchandise
• Let them take you home!!!
Where do you get merchandise?
Mailing List
Contacts
• Venues
• Other songwriters/performers
• Connectors
Social Media
• Become an expert;
• Emulate those having success;
• Get people to your website;
Thank You!!
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