the social media fallacy
DESCRIPTION
Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.TRANSCRIPT
The Social Media Fallacy:It’s content, THEN conversation
By David SparkSpark Media Solutions
Site: http://sparkmediasolutions.com/Blog: http://sparkminute.com/
Email: [email protected]
The social media sales pitch
Speak to your audience
Be heard
Use social media
Confused?
What do you do first?
Story begins at the end
Attracted by efficiencies
Instant popularity
How do you get there?
It’s not magic
It takes work
Four steps
Skips the first three steps
Assess
Editorial
Production
Focus on message, not medium
Distribute
Use social media
Customer concerns
Decisions
Expose wisdom
Be visible
Provide answers
Push people through sales cycle
Discovery
Research
Purchase
Use
Additional purchase
Evangelism
Four steps
Dedication to providing answers
Grow your business
Creative Commons photo thanks to these Flickr users:Wisconsin Historical SocietyKcohenPhotojonnyKenyeeTrebolAzulWiliColbycashStarreyPeterjlambertSaibotregeelLMarieJasonsiskAngrydicemoose:: A R G E N T ::PaulyIan BoydMarielito
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“Be the Voice : Build your Business by Becoming your Industry’s Thought Leader”
http://sparkmediasolutions.com/bevoice.html
By David SparkSpark Media Solutions
Site: http://sparkmediasolutions.com/Blog: http://sparkminute.com/
Email: [email protected]
Further reading:
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