the social media audit - ranking the 10 largest professional services firms on social media
TRANSCRIPT
The Social Media Audit Ranking the 10 Largest Professional Services Firms on Social Media
Introduction – Professional Services Can Get More from Social Media
Key Findings
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Twitter: McKinsey Most Engaging, BCG Growing Fast
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Top Tweeters: McKinsey - Insightful Infographics Tackling Big Issues
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Top Tweeters: BCG – Practical Insights to Help Their Audience Grow
- Top tweet, Fb post Top influencers - Strengths & Weaknesses - More and less than the industry average - Owner vs audience activity (Twitter) - Device Breakdown - Use less than retweets to measure low performance
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Top Tweeters: Capgemini – Volume, Volume, Volume
- Top tweet, Fb post Top influencers - Strengths & Weaknesses - More and less than the industry average - Owner vs audience activity (Twitter) - Device Breakdown - Use less than retweets to measure low performance
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Facebook: Accenture Have Most Fans, Deloitte Most Engaging
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Facebook Stars: Deloitte – Populist Campaigns to Reach the Masses
- Top tweet, Fb post Top influencers - Strengths & Weaknesses - More and less than the industry average - Owner vs audience activity (Twitter) - Device Breakdown - Use less than retweets to measure low performance
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Facebook Stars: Accenture – Focusing on Employees and Equality
- Top tweet, Fb post Top influencers - Strengths & Weaknesses - More and less than the industry average - Owner vs audience activity (Twitter) - Device Breakdown - Use less than retweets to measure low performance
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Facebook Stars: KPMG – Proactive Video Specialists
- Top tweet, Fb post Top influencers - Strengths & Weaknesses - More and less than the industry average - Owner vs audience activity (Twitter) - Device Breakdown - Use less than retweets to measure low performance
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Photo Credits
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