SM & SEOUsing social media channels to earn

traffic and higher search engine rankings

Jawdat ShammasOnline Marketing Manager @ OpenSooq.com

@jshammas

What is SEO

Yahoo vs. Google

Paid vs. Free

Paid

Free

Paid clicks

Free clicks

Google keyword planner

How much can SEO save money?

O 200’000 searches.O 80’000 clicks (40% CTR – Top result)O 80’000 x $0.07 = $5600

What does Google want?

You Have to Get These Right

Before You Get These Right

What others say about you is more important

than what you say about your self.

Keyword research

High Volume

Low Competition

High Value

Ideal Keywords!

High Volume

Low Competition

High Value

Google AdWords

Allintitle, Allinurl & Links

Google Analytics

Video from Google’s Matt Cutts about Social Media Signals

Direct SEO ImpactO Question: If an article is retweeted or

referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

O Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article 

SEO and SM should not be separate! there

should be an element of SEO in all of your online activities.

Benefits of engaging in social media

Social Media activities to help with SEO

1. Create social networking profiles

Social News sites

Q+A Sites

Document Sharing Sites

2. Incorporate Keywords into tweets and posts

3. Drive traffic to your website

4. Reach out to influential social media personalities

5. Publish content within a reasonable time frame

6. Know when to publish on social media sites

Any Questions?

You can still follow me on Twitter

@jshammas

Thank you