the social intranet jcn2013-presentation
Post on 19-Sep-2014
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JIRA and Confluence Nordic Conference 24.10. Jaakko Kankaanpää, AmbientiaTRANSCRIPT
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The Social Intranet
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www.ambientia.net 2
The development of The Intranet(By Toby Ward)
• Version 1.0: Welcome page (a welcome message and a phone number)
• Version 1.1: Bulletin board (simple communications)
• Version 1.2: Corporate newsletter (structured news & limited document management)
• Version 1.3: Help Desk (simple transactions like the employee directory)
• Version 1.4: Corporate Store (more complex transactions such as e-HR and self-service)
• Version 1.5: The Portal (authorization, authentication, application & database integration)
• The trail has lengthened considerably as of late with the advancement of social media, and the intranet has made an evolutionary leap to version 2.0 or “ The social intranet.”
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Are you familiar with the term / concept “Social Intranet”
58%
38%
4%
Is familiarIs not familiarNo comment
A study by Medialectin - aimed at communication, marketing and HR specialists 04-05/2013 n=100
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What makes an intranet social?
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By JanneM
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Claim #1: The Social Intranet is not a tool – It’s a way of thinking and an
organizational culture
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Openness
High level user rights for all
Active participation on all organizational levels
Mobility
Availability
Transparency
JIT
Universal content creation, discussion, commenting
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Nielsen Norman Group identified the following intranet trends during 2012:
• Lightning-fast access to coworker information• Integrating employee profile pages with wall
feeds• Supportive and accessible management• Cheering personal content
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Claim # 2: People are the key asset of a successful social intranet
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107.5.2013http://www.intranetblog.com/?p=998 By
Tony Ward
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Trust
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By Jessica Levitt
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What does a Social Intranet mean?
n=100
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Social Intranet Study (Prescient 2013)
• The five most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting:
• 76% of organizations have instant messaging. • 75% of organizations have blogs. • 70% of organizations have discussion forums. • 67% of organizations have wikis. • 67% of organizations have user commenting.
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Engaging tools and functionality
Likes
Tags
Profiles
RSS,Feeds
WikisBlogs
Embedded media
Working groups, networks
IM
Microblogs
Status updates
Bookmarks
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Prescient 2013
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Ease-of-use
“Reaching everybody”
Co-operational possibilities
Document management
Interactivity
“An Efficient information Architecture – getting the information you need when you need it”
MobileIM
Online-meetings Videos
Ease of sharing
Speed
Likes “Adding a social layer”
What are the features that are required from a social intranet?
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Claim #3: Ease-of-use is a critical ingredient
By Jessica Levitt
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#4 A User Centric design approach is key
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Personas are just one part of the service design process…
Personasend user devices,
interviews, …
Prototyping, visual look, Information architehture,
end user testing…
User stories, use cases,
requirements (functional and non-functional), architecture …
Business needs, measures…
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The Advantages of a Social intranet
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227.5.2013
A Silver Bullet? The best of all worlds?
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Cost effectiveness
External participation - expertise
Minimizing concurrent tasks / operations
Minimizing travel costs and transactional costs by utilizing new communication tools and mobile solutions
Lowering the transactional costs of creating and sharing knowledge
Intranet development costs
AutomationAvoiding unnecessary work with better coordination and openness
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Motivation
Rewarding
Self actualization and need gratification(Maslow)
Empowerment
Expertise
Peer support Respect
Motivation 3.0
Wellbeing
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Enhanced information and process flow
Finding the experts
Breaking organizational barriers, Involving clients, partners etc. (even crowdsourcing)
Best practices
Working in groups and gaining contextual knowledge
Everyone contributing –> expert knowledge creation
Learning Knowledge management
Connecting the right people
Self-organization
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Communality
Communication
Open discussion and the possibility to question fundamentals
Enjoyment
Initiativeness
Working groups
Taking advantage of a network based organizational model
Work wellbeing and commitment
Enhanced networking From individuals to communities
The effective Implementation of strategy
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Innovation
Enriching information
Spontaneity Tacit Knowledge
Timeliness
Inspiration
Identifying and taking advantage of changes in the business environment
New point-of-views
Creation and co-creation
Flashpoint
Group / collective intellect
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Innovation = adapting to change
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LivePerson Nation, currently supporting more than 500 users, boasts a number of valuable features, including:
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• Social Networking: All employees are encouraged to blog on the intranet, sharing work or inter-personal information, and incorporating text, photo and video options for an added element of "connection."
• Technology: Hosted by SAAS platform vendor, all customizations have been engineered internally by LivePerson, allowing the Company to utilize the technology to best suit its needs.
• Mobile: Accessibility via all mobile devices with browser capability, providing multi-channel access.
• Search: Utilizing Jive's built-in search tool, and providing employees with best practices for making their content easier to locate.
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By Liveperson
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Advantages observed by liveperson(500 employees)
- Enhancing management communication, reaching people
- The intranet played a key role in the transformation away from a single product company – empowering change
- Getting new recruits involved and allowing them to get to know the organization and people even before meeting them
- Increasing the interaction and communication between sales and the rest of the organization (also within teams)
- Spontaneous groups are formed every day around events, campaigns, procedures and initiatives
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Finnair intranet
33www.ambientia.net
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www.ambientia.net 347.5.2013
#5 The advantages of Social Intranets are real and measureable
By Nicole
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Organizational agility and increased competetive and reactive capability
By Alan Cleaver
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The stepping stones
Understanding the business
Understanding the users and their needs
Setting GoalsBy Lali Masriera
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www.ambientia.net 377.5.2013
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Nielsen Norman Groups Best Intranets Study 2013 key takeaways
• Plan for design customization• Educate employees about team
(collaboration) spaces• Understand that implementing your own
branding can take time• Keep permissions simple• Accompany Enterprise 2.0 features with good
planning and employee communication.
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How to implement?
Goals and concept• Business goals and needs• User needs, goals and personas• Concept Desing, service desing,
informational structure desing
Launch and promotion• Training users and admins• Internal marketing and motivation• Growing the community, leadership,
sponsoring
The Technical Implementation• Installation, configuration, tailoring
Continuous development• Responding to changeing needs• Customer support and technical
maitenance• Community gardening
A Social Internet
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What about a 10.000 employee organization?
By Andrew Morrell
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How to grow a community: Adapted from the ideas of Jimmy Wales
• The starting point: People• These are people - These are your people – Identifying: what
do you want to accomplish together?
• Design priorities/goals: • Make the necessary critical mass as small as possible• Make your community as useful as possible as fast as
possible
• Freedom & innovation• Let people and groups find their own way and fulfill their own
goals. People create the value.
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Start small – grow – fail – learn and try again
By Dawn Endico
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Finnair Magic Moments
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Leading by example and empowering users are key building blocks
By Guillermo
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Conclusions
• People are the key resource – the social intranet should above all encourage communication and interaction
• The benefits of the social intranet can only be achieved through user centric and organization specific planning and design
• Rome wasn’t build in a day – start small and pick the low hanging fruit. Make sure the intranet is useful from day 1 and support and motivate users tirelessly – lead by example
• Use technologically efficient and easy-to-use tools / tech that inspires and induces users to engage.
• Confluence rules!
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What’s next – Intranet 3.0
Open Data
Gamification
Location and mobility
Data visualization
UbiquitySmart objects
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Business Development Consultant, Partner, Board MemberPhone: 040 564 6909
Email: [email protected]
Jaakko Kankaanpää