social networking intranet killer app
Post on 22-Oct-2014
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“Social Networking: your Intranet’s Killer App"
SXSW08 – Austin TXbill cava | cto | ektron
Overview
• Who am I?– Bill Cava– chief technologist | ektron– http://bill.cava.us/
• Who is ektron?– Web Content Management– 1998, thousands of customers– http://www.ektron.com
Social Networks
web technology becomes human centered
The natural evolution
• Static files servers ~1996• Data-driven Websites ~1998• Website as Application ~2000• Website as Community ~2005
nutshell is …
social networking is not a fad, its growing exponentially, but …
… hands?
Do you feel that social networks improve your ability to get work
done more efficiently?
So if I am a _______
marketing person -- can it help me to produce consistent messaging?
30 years go
10 years ago
today
three ways to find information
• Screen shot of menus
Let employees discover information using their social connections
What purpose do intranets serve?
"An intranet is a corporate network that uses web servers and browsers to provide
company information such as benefits plans, etc. to corporate employees in an easily
accessible fashion." - att
organizations want the intranet to be…
• a portal for finding company information• a directory of employee phone numbers• educating employees on company policies• connecting offices together regardless of
geographic location• building your organizations brand internally• defining and articulating corporate culture• improving communications• improving morale
big gap between the wants and the haves
Why intranets fail
Intranets fail when companies fail to understand it is the users, not the
company or the policies, who determine the intranets success.
Drive traffic to your … intranet?
How to make an intranet succeed?
Employees need to have a personal stake in the intranet and feel that it is
an integral part of their work day
The Intranet as the organization’s community hub
Forums for discussion, polls for voting, photos for entertainment,
blogs for educating
Why is Social Networking the intranet’s “Killer App” ?
You give employees something that they can’t live with without in their
day to day job
demo!
