the social commerce master's guide: part 2
DESCRIPTION
The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame. There are many definitions of Social Commerce in the world today but the simple fact is that if you are making money via the use of social media in any way or if you plan on making money via social media as a tool, you are already involved in the world of Social Commerce. The only thing that changed is that it now has a name that separates you from the many people who use social media for sharing their family photos, funny videos, and bewildering content. These people do not expect any financial gain from their sharing. Versus only talking about the success of companies whom have benefited from Social Commerce, our 8-part guide focuses on the foundations of Social Commerce domination which involves solid Social Media skills. Find out more about our 8-part Social Commerce Master's Guide in Part 2 - "Developing A Winning Social Media Marketing Plan." Stay tuned to our updates by Following Us on SlideShare, and please feel free to visit us at www.creativeloot.com to signup and test our breakthrough in-stream social selling application called Pro Loot.TRANSCRIPT
About This PresentationOur 8-part guide is for any and everyone interested in selling and growing their business through the power of social media.
So many people think they know social media but they are way off. Strategies that are specifically centered around one goal can hurt you in the long run.
Think about it…
Wouldn’t you rather learn how to cook versus learn how to fry chicken?
If you take the time to absorb the info contained in our guide, you will find yourself as the most intelligent social media expert in the room no matter where you go.
The Social CommerceMaster’s Guide
Prior to viewing this presentation, make sure that you view the previous parts of
“The Social Commerce Master’s Guide” which can be found on our SlideShare account.
Some Revealing Social Media Statistics
According to ExactTarget, the primary reason why people “Like” a Facebook Page is to establish a sales relationship with a specific brand, through the following:
• To receive promotions & coupons (40%)
• Derive instant updates on upcoming sales (30%)
• To show support for certain brands or companies (30%)
According to Edison Research:
• 40% of the total time people are on Twitter are spent on learning about certain products & services
• OR reading/getting feedback from what others have to say about them as well as share personal opinions and experiences.
Social Media Is All About Building Relationships
Given the promising potential of social media, it is important to have a flexible marketing strategy in place that can grow and adjust with the ever-changing trend.
By taking time to develop processes from both the corporate and the individual standpoint, you will be able to sustain healthy social engagement activities over time.
You can do this by building communities and relationships by listening, responding and creating value.
The Social CommerceMaster’s Guide
Follow us on SlideShare to stay up to date on our 8-part series.
Part 3 of our guide will focus on “Setting Up And Managing A Facebook Page That Works.”
The SlideShare presentation will be released on Tuesday September 2nd, 2014.
Don’t want to wait?
The complete download of “The Social Commerce Master’s Guide” can be found for free at bit.ly/SoComGuide
About Creative LootCreative Loot is a Social CommercePlatform and Innovation Think Tankbased in Atlanta, Ga.
Social commerce, sometimesabbreviated as "s-ecommerce,“ is aterm often used to describe newonline retail models or marketingstrategies that incorporateestablished social networks and/orpeer-to-peer communication to drivesales.
Creative Loot designs and developsvarious technologies and strategiesto help enhance the socialcommerce user experience for bothsellers and buyers.
To learn more, send an email to [email protected]
Please feel free to visit us at www.creativeloot.comto sign up and test our breakthrough in-stream social selling application called Pro Loot.
About Creative Loot
DisclaimerThe purpose of our guide is to educate and provide information about Internet marketing and Social e-Commerce.
The data shared in our guide has been sourced from and by various experts, users, and thought leaders through vetted research, and analysis.
Every effort has been made to make this guide as complete and accurate as possible. However, there may be mistakes in typography or content. Also, our guide provides information only up to the publishing date.
The author and the publisher does not warrant that the information contained in our guide is fully complete and shall not be responsible for any errors or omissions.
The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by our guide.