THE ABCs OF A SOCIAL MEDIA MASTER’S DEGREE PROGRAM

www.socialmedia.jou.ufl.edu

WHY A MASTER’S?We are often asked why marketing professionals would need a master’s degree specializing in social media.

Our answer is simple: The rise of social mediain the last five years shows how quickly the business environment can evolve. Modern organizations need professionals with the skillsto anticipate trends, explore new platforms and measure the impact of their social efforts.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

STANDING OUTPlenty of people can write tweets or find images for Facebook posts. True digital leaders, however, are rare, and companies increasingly find that employees lack the skills needed to excel in social media marketing.

We empower students to build rewarding careers with curriculum that cultivates creativity, idea generation, copywriting, community building and data analysis to impact your company’s bottom line.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

THE SOCIAL ALPHABETWith the help of an incredible professional Advisory Council, we’ve built the Social Media master’s specialization around the ABCs of social marketing: Audience Analytics, Big Ideas and Community Engagement.

Every class in the program fosters these three vital core competencies to produce professionals prepared to lead the industry, not follow it.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

A AUDIENCE ANALYTICSSocial media marketing produces a wealth of vital data, and companies rely on marketers who can analyze that data to find meaningful insights. Despite access to data, only 42% of marketers have the skills to justify their investment in social media.

As social media claims larger portions of marketing budgets, marketers need powerful analytical skills to help employers drive new business via social.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

B BIG THINKERSMany social media “experts” can write a compelling tweet; few can develop big ideas and tell stories that create lasting connections.

Our students master the art of storytelling on a variety of platforms, crafting initiatives that resonate across online channels, virtual worlds, wearable technology and emerging platforms. Rather than simply crafting individual posts, students build real-world campaigns that drive action across multiple channels.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

C COMMUNITY BUILDINGCommunity engagement is the basis for social media success, and it goes far beyond Likes and Retweets. Social media ushered in an age of meaningful dialogue between brands and customers – those brands need professionals who can cultivate strong relationships to inspire action, drive business and expand their social presence.

By creating a rich community from scratch, graduates learn to think tactically about diverse social platforms while tracking growth and engagement.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

EMPOWERING PROSEarn your Master of Arts in Mass Communications from one of the top graduate programs in the nation. Through our Social Media specialization, students gain in-depth theoretical knowledgeand practical skills they can apply across the digital spectrum.

Distance learning provides the flexibility and convenience to allow active working professionals to take their social media expertise to the next level.

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

THE ABCs OF A SOCIAL MEDIA MASTER’S DEGREE PROGRAM

Learn How Earning a Master of Arts in Mass Communication

Can Connect You to New Opportunities…

College of Journalismand CommunicationsUNIVERSITY of FLORIDA

www.socialmedia.jou.ufl.edu