the silence of design
TRANSCRIPT
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design isdesign is not fine art, is one kind of coordination process of art and functions, relate people’s needs to webs of individual, social and economic factors to create outcome through this cross functions coordinating process
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design speaks silentlydesign itself will not show off its appearance only, it talks, breaths and lives like a living thing and tell its story to audience silently..
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design touchesdesigners experienced culture, material, color, poem, psychology, technology and strategy, to explore every new and fancy thing then to cook a design to touch heart.
Cultural spirit – design and the culture of communicationThey embodied a cultural phenomenon because they presented music in an entirely new way. Large-scale music videos, such as those produced by Depeche Mode and David Bowie in the early 1980s, marked the beginning of a new multimediality. ……thus turning the phone into a kind of platform with an array of different media phone for music, video and video conferencing,……it aims at helping young people cultivate their taste in music and style via their mobile phone…
quoted from the comment of 2009 reddot jury
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design mattersgood design does not always equal good business, but good business outcomes are most often achieved through a well structured design process, thus, design should be a routine activity in business and should not be treated as a noun but a verb.
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design’s role in businessbe a visionary business maker, since designers are trained to understand how people think and how to make thing, so they can create value through establishing a dialogue with consumer and synthesizing insight to tangible offering with the goal of company and desire of consumer.
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design coordination
market success
user desires
treasure trianglecoordinate these information to find best design solution for creating positive change,aesthetics and semiotics
technology capability
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1. Think big enlarge your data base as possible as you can through interact with customers, vendors and any information resource you can touch
2. Think different always think different to explore the possibility
3. Focus focus and find the best
strategyin business, design can play as a leading role on finding creativity
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customer
vendor
• market intelligence• branding strategy• design language
• market intelligence• technology trend• new technology solution
• feasibility
• concepts
a design cycle interacts with customer and vendor to know the market you are and create your own big target
design
think big
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think different then explore the possibility
• understand your customer’s language and business model• understand advantage and disadvantage of competitors• understand technology and material trend and how to use them • understand and explore RD’s capability, feasibility and potential• understand team member’s potential and profession then inspire them• collecting information be the base of innovation• find the differentiation
think different
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focus on the right way • precisely define requirements• refine product specification base on great user behaviors • make sure all materials speak right language• design a comfortable and convinced design
focus
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