The Seventh Wuhan International Conference on

E-Business:

Unlocking the Full Potential

of Global Technology

Lake View Garden Hotel

Wuhan, P. R. China

May 31-June 1, 2008

Derivation Method on Upper Limit of Logistics Cost Paid to Logistics Supplier in Enterprise

Logistics Outsourcing

You-heng Huang, Ying-juan Lin 2139

A Conceptual Model of Multichannel Choice Behavior: Measuring Customer Experience and

Customer Value Perceptions

Kan Jiang, WeiTian, Zi-gang Zhang 2145

Integrated Product Design and Running of Netcafes Based on Market Segmentation

Wen Jiang, XiaojiaoBan, Jun Wan 2153

Research on Urban Logistics Infrastructure in China: An Empirical Study

Changbing Jiang, Daqiang Chen 2159

Inter-Organizational Knowledge Sourcing of Overseas Subsidiaries: From Universities or

From other Firms?

Guohua Jiang, Feng Zhang 2166

Applications of Hierarchical Cluster Based on Preference for Expert Weight in GAHP

Jiang Bing, Geng Jiang Bo, Yang Lu 2177

Study on Performance Evaluation of Nonprofit Organizations Based on AHP

Jiang Zuobin, Yang Changming 2184

Research on Product Collaborative Design System Based on User Experience Management

Yin Jin, Yanhe Zhang. 2191

Human Resource Management upon the Pressure of Business Costs and Quality: Case Study

LeKang 2197

The dynamic cycle of sustainable competitive advantage in innovation economy

Sedigheh khorshid, assistant of professor of management. 2205

The Novel Tactics for Interdisciplinary Experts Scheme in Asynchronous Cooperation over

Internet

KongQingru 2214

Business Model Reconstruction & Business Ecological Environment Analysis - Taking Shanghai

CA as an Example

Guoling Lao, Wei Wei, Una Huang 2219

Measure of R&D Success and Market Value of a Firm

Sangjoon Lee 2225

Open the Black Box: Analyzing Inter-Firm Knowledge Management Collaboration in

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Manufacturing Supply Chains

YuiongLi 2230

Evaluation and Selection of Clusters Partners Based on Rough Sets Theory

YuhuaLi, Tienan Zhang, Xuncheng Sun 2237

Empirical Research on the Relationship between Organizational Learning and Enterprise SCA

YunheLi, ZepeiYuan 2243

The study on the Determinants of Fit in Strategic Human Resource Management

HuanrongLi, JiantaoZhou. 2250

Dynamics of Governance of Family Businesses in China

Xiaoguang Li, ShubinJiao, JinyueXu 2257

Competitive Advantage in the Rents and Power Perspective

Wenchuan Li, Changxing Cao 2263

Research on Technology Spillover and Innovation in International Joint Venture

CuijuanLi, BoXu 2270

Design of Logistic Distribution Project Based on Association Rules

YunyanLi, Ting Wang 2274

Analysis on the Influencing Factors of Industrial Innovation

LiChunYan, LiHui, LiChunJuan 2279

The Application of Product Data Management System in Cost Accounting Control

ZheLi, Chengchang Wang 2286

Representative Method of Knowledge Task Process

Jinkun Li, Yongjian Li 2292

Analysis on the Sustainable Competitive Advantages of the Medium-Sized and Small-Sized

Enterprises Based on the Strategy of the Knowledge Management

Zhihong Li, Liang Dong 2298

Satisfaction of Urban Dwellers on Recreation around Metropolis:an Internet Survey in

Wuhan China

JiangminLi, Liming Ding, Zhifei Li. 2305

On merger and acquisition of foreign capital and brand protection

LiGuilin, Zhang Yu 2311

An Empirical Research on Leisure Behavior at Recreational Waterfront in China: Based on the

Website Survey

27

Yuelin Liang, Jie Zhang 2319

Study on the Relationship between Advanced Manufacturing Technology (AMT) and Organizational

Structure (OS) and Human Resource Management(HRM)

Zhandong Liang, Yezhuang Van 2323

Knowledge Management Strategy and Organization Learning: A Simulation Model

LiaoLiefa, Wang KanLiang. 2327

The Operation of Intellectual Capital and the Interior Network Structure in a Knowledge Based

Company

LipingLin. 2333

Innovation Management: Evaluating International Competitiveness of Chinese Navigator Based

on Fuzzy Theory

Li Lin, Xiaoyuan Sun, Pengfei Zhou 2338

Research on Knowledge Transfer Based on Social Network Analysis

YunfengLiu, FeijianGao 2344

The Method of Risk Evaluation in Knowledge Management development

Wei Liu 2350

Human Resource Management Based on the Value Chain Analysis

Jie Liu, Jiahua Liang, Wei Wang 2358

Research of RFID Application in the Logistics System

Hong Liu, WenxuanLuo 2365

Empirical Research on Financial Indexes System of Listed Company Value Discovery

ShengyingLiu 2371

A Study of Web-Use Experience, Website Image and Users' Satisfaction

YunfengLiu, JianmingZhou. 2376

Inventory Management Based on the Risk Analysis

Jun'eL/u, HuaFeng 2382

Fuzzy Appraisal of Sports Human Resource Performance

Wei Liu 2387

The Research of User Behavior about Email Advertising in China

YunfengLiu, Jianming Zhou. 2392

How to Improve Software Development? A Perspective from Customers' Perceived Quality

MaohongLiu, TingtingXie, Minxue Huang. 2398

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The Micro Analysis on Distribution of Power

RuiyuLiu, Ling/in, Du 2404

Research on Financial Support for Entrepreneurship in Wuhan

Yuqing Lki, Danxia Song. 2408

Dynamic Analysis on Technological Innovation Capability of MLEs in Henan Province

Fangyuan Lu, KeyanJiao 2414

E-business Investment Entry and Exit Decision with Jump Demand under Uncertainty

JuchunLu, HanQin 2420

A Study on Partnership in Supply Chain

KeLu, Liying Wei, Changxing Cao, XiZeng 2426

Integrated Optimization of Forward and Reverse Logistics Network

Yanchao Lu, Xiaoyan Li, Litao Liang 2434

The Transportation Mode Choice Based on Particle Swarm Optimizaton and Comprehensive

Influence Factor

Yanchao Lu, Xiaoyan Li, Litao Liang 2441

Supply Chain Guru Based Research on Operating Mechanism and Capability of Logistics

Services Supply Chain

Yin Lu, Shouping Gui, Zhiyong Zhang 2447

Modeling Firms-relation in Modular Production Scheme Considering the Profit-sharing

and Reaction Options and its Applications

Jianjun Lu, Shozo tokinaga 2454

Strategic Choices for Hubei in "Central China's Rising"

LanLu i.2459

Application Research of PM3 in Construction Project Management

YiLu, BitaoLei 2464

Reinforcing Human Resource Management to Attain the Unified Development of Manpower

and Automobile Industry

Zhiqiang Luan, Zhanglu Tan, Qian Li, MikuOgawa 2471

Empirical Research on the Relationship between Women Entrepreneurs' Personal Traits and

Venture Growth

Dongxia Luo, Peilan Guan, Huibing Xiong, FueZeng 2478

Emperical Analysis of High Technology Companies' Innovation Performance in Cental China:

A Social Capital Perspective

29

Gangqiang Luo, TaoZhao 2484

Analysis and Design of Optimal Reward Programs Elements

Junping Ma, Chunqing Li 2490

Principal Component Analysis of Regional Innovation Ability Under the View Angle of

Industrial Cluster

Li Ma, Lihua Song, Yanyan Wang 2498

Grey Markov Model and Its Application in Forecasting Electricity Demand

MingMeng 2505

The Model of Appraising & Optimizing of the Self-innovation Competence for Enterprises

MingNi. 2511

Cyber 'Lemon' Problem and E-Consumer's Behavior Model

YongPan 2519

Research on Revenue-Sharing Contract with Stockout-Averse Members

Pang Qinghua 2525

Evaluation Indicators of Independent Innovation of Manufacturing Enterprise

Benhong Peng, Haiyan Wu 2532

A Study of the Relationship between Organizational Justice and Chinese Organizational

Retaliatory Behavior

YonghuaPi 2537

The Research of Automobile Parts Industry Development Approach for Medium and Small

Enterprises in China

Zhen-faQi, Lei Liu, Meng-qi Li. 2543

Research on Technological Innovation Capability Based on Maintenance Time of Patent

YongzhongQiao 2549

Conceptualizing Service Outsourcing: The Global Value Chain Framework

YiQin 2556

A Study on the Relation between "Dual Satisfaction" and Corporate Performance on the Service

Profit Chain in Mobile Communications Industry

YuanjianQin, XiaojingCao 2561

Intellectual Capital and Corporate Performance: An Empirical Analysis from Chinese Listed

Companies

Qiuhong Ran, Wenyao Li, Yan Luo 2566

30

Cross-Impact Analysis: An Effective Technological Foresight Method

HaiyingRen, QiYang 2572

Mode of Industry clusters development in the cities surrounding the Central Economic Regions

Guangzhen Ruan, YulinZhao 2578

The Customer Equity Measurement of McDonald's in China Based on the Four-dimension

Driving Model

JingboShao, Wendong Lv, GuiTang 2582

Developmental Trend Evaluation on Logistics Industry of Different District in China Shao Juping,

Ma Tianyun, Wang Dong, WuLihua, Dong Shaohua 2590

How does Business Network Influence Relationship between Trust and Opportunism?

Shou Zhi-gang, Su Chen-ting 2596

Assessing Regional Disparity of Independent Innovation Capability of Regional High-tech

Manufacturing in China

Fan Song, Jin Huang 2602

Building the CRBT Customer Churn Prediction Model: A Data Mining Approach

QianSu, Peiji Shao, TaoZou. 2611

The Influence of Reverse Logistics in Supply Chain

Jianhong Sun, Junheng Liao, JieweiLin. 2617

HRM's New Path: Innovation-oriented

Bo Sun 2623

Research on the competency model of Human Resources in Informationized Entrepreneurship

SunDelin, WuChuansun, ZhangJian, LvXiu, Sun Yacen 2630

Study on Supply Chain Coordination of Two Competing Retailers with Demand Stimulating

Innovation

Wei Van 2636

An Environmental Assessment of Food Supply Chains: A Case Study on Chinese Inner Mongolia

; Meng Niu Dairy

|, ZuhaiVan, Weixuan Hu 2643

|; Evaluation of the Resource-based Enterprises' Sustainable Development Ability Based on "AHP"

I TianJ/'a-hua, Zhang Bo, GaoJie 2649

I.The mediating role of Procedural Justice between Participation in Decision-Making and

Organizational Citizenship Behavior: an empirical study about skeleton government civilian in china

31

Jiahua Van, Guangjin Zhang, WeiZeng 2655

A Novel Fuzzy MADM method: Fuzzy LMS Neural Network Model

Ting wang, Zhiwu hua, Xiao //u. 2661

Research on the Effect Mechanism of Customer Participation on New Product Development

Based on Transaction Cost Theory: A Knowledge Sharing Perspective

Bo Wang, Ru/'Guo, Lan Tao 2665

Case Study:an Improved Approach of the Recognition & Measurement of Convertible Bonds

Jinghua Wang 2672

Empirical Analysis on Economic Efficiency of Conglomerate Operation in Urban Commercial

Sectors

Fayuan Wang, Chuenhua Chang, Aiming Wang 2679

The Bewilderment of Software Industry Cluster and the Explanation in Theory

Yang Wang, Mohan Yi 2684

The Reconstruction of Multi-dimensional Structure of Adsorptive capacity

XiaojieWang 2690

An Empirical Research on Person-Organization fit: A Study in Chinese High-Tech Organization

Context

Ping Wang, Zhen Wang, Qiuzhen Wang 2696

Consumer Ethics: An Empirical Study of Ethical Decision Making in Chinese Marketing Situation

JingyiWang, Hongping Sun 2704

Internal Social Capital and Firm Performance: is Knowledge Integration a Missing Link?

Cheng Wang, Hailin Lan, Hongming Xie 2710

Study on Relationships among Learning Orientation, Knowledge creation and organizational

Performance

WangYanfei, Zhu Yu 2716

Organizational learning in the Process of Knowledge Sharing to Organizational innovation

WangYanfei, Zhu Yu 2723

Study of Long-Term Power Load Forecasting Based on particle swarm optimization

Ting wang, Zhiwu hua, Xiaoliu. 2730

Dynamic Game Analysis on Knowledge Sharing in Competitive Alliances

Mingxian Wang, Xiaozhong Song 2734

32

An Approach to Multiple Attribute Decision Making Based on the Min-Max Operator in Uncertain

Linguistic Setting

Xiaorong Wang, Guiwu Wei 2741

A Dynamic Evaluation Way of Leaders' Behavior Performance in Local Government

Wei Wang, Zhihao Wang, Tao Wang 2747

The study on Investigation of Entrepreneurial Environment in Wuhan

Wang Baixuan, SarkarAsit 2753

Study on Optimal Capacity Reservation with a Downside-risk-averse Supplier

Wei Van 2758

Absorbing the Imported Technology: An Evolutionary Game Approach

Jiubo Wei, Zhongchun Mi, Kai Wu 2764

Optimal Contract for Multiple Agents with Inequity Aversion

Guangxing Wei, Yanhong Qin. 2770

UPLWGA Operator and Its Application to Decision Making under Uncertain Pure Linguistic Setting

Guiwu Wei, Tianpei Chen 2778

Employee Psychological Contract and Innovation of Human Resource Management

XinWei, Xiaoyan Liu, Shu/an Xiao 2784

Intellectual Property and Efficient Assignment from Creation

Xin Zhang, Nan/in Wu 2788

Centralized Decision Making in Supply Chain with Demand and Production Cost Disruptions

For Nonlinear Functions

XiaozhiWu, Hong Chen, Zhihui Yang, Shu Liu 2794

A Research About The Influence Factors of Outsourcing Supplier Upgrading

BeWui, Minghui Sun, Yingna Chen, LinhuaMeng 2800

A Framework of Business Model Innovation Design: A Case of Dell

XingjunWu, DiXu. 2806

Supplementary Fit and Job Satisfaction: The Mediating Role of Emotional Exhaustion

HuanweiWu, Fang Liu 2812

A Review of the Effect of Classified Boards on Firm Value

JunXie, Luan Jiang 2817

An Empirical Research on the Relationship between Organization structure and innovation

Capability in a Dynamic Environment

33

WeihongXie, CaitaoShu, Dan Ye. 2823

Parent-DV Tie Strength, Learning Culture and Performance in International Joint Ventures (IJV):

An Empirical Research in South China

XIEHongming, WUSu, WANGXianbiao 2830

Study on the Application of Point Method in Job Evaluation

LixianXing, Yanhong Li, Ling Ma 2835

The Model of Grey Relation Projection and Its Application to the Evaluation of Regional Logistics

Capability Fitness

Weiwen Xiong, Liang Chen, ShoupingGui 2840

Impact of Enterprise's Orientation on Technological Innovation and Organizational Flexibility

in China

RuiXu, Xiaoli Li, Xiaomin Song, Guoxin Liu 2845

Examine the relationship between organizational commitment and job performance: An

empirical research

Jian-pingXu. 2853

Coordination Model of E-waste Recycling Supply Chain by Revenue Sharing

ZhiduanXu 2858

System Dynamic Mechanism of Integration Forms in Supply Chain Management

BoXu, Junmin Yang 2865

Application of Six-Sigma Approach to the Performance Evaluation of Supply Chain

JingyueXu, ShubinJiao, Xiaoguang Li 2871

The Research on Technological Innovation Service System in Specialized Town: the Case of

Guangdong Province

JieXue 2878

The Knowledge Base, Framework and Interaction in Regional Innovation Network: a Case

Study of the Electronic and Information Cluster of Shilong

JieXue, ZhengangZhang 2887

Research on Human Resource Hierarchical Structure Managements Method to Enhance

Human Resource Efficiency

LiuXun, ZepeiYuan 2895

Towards the Growth of IT Business Based on the Evolutionary Perspective

Ming Yan, YingfeiZhao 2899

34

The Research on Measurement of Enterprise Virtualization Degree

XiaofeiYan, Xiufang Du 2904

Study on the Third Party Logistics Service (3PLs) Provider Selection based on Fuzzy Petri

Net(FPN)

Xiuxia Yan, Hu Yu, Xiaohu/Hua 2912

Research on Planning Model of Reverse Logistics Network for Electronic Waste in Supply Chain

Environment

Bo Yan, HaiyanFu, Guanxiang Zhang 2917

The project of the Apparel Supplier Synthetical Evaluation Index System

Yuxiu Yan, Dimeng Zhang, Jueliang Hu, Liling Cai, XiaofenJi 2923

Research on the Complexity of Industrial Supply Chain Logistics Network and its Characteristics

FeiYan, Qianli Dong. 2928

Research on CMI Supplier Evaluation and Selection Based on Analytic Network Process Method

YanShen, QingNie, Xiaoyan Yang, Qingda Yuan 2937

Model of Core Competence Evaluation Base on Rough Set-Unascertained Measure

Jinting Yang, Menglei Wang, Hanyue Guo 2943

Empirical Research on Influencing Factors of Technological Innovation: Based on Zhejiang

Enterprises

Jing Yang, Meilian Zheng 2949

Exploring the Causal Relationship between Freight Transport and Economic Activities in China

JiaqiYang, YingZhou 2955

A Study on Customer Equity Management and its Application

Xue Yang, Jiangbo Huangfu, Jun Yang 2963

An Empirical Study on the Relationships among Inter-firm Cooperation, Knowledge Creation

and Organizational Innovation

Jingjing Yang, Sanmu Wang, Longzeng Wu, Hailin Lan 2969

The Operational Mechanism of Chinese Across Banking Settlement System for Online Payment

Qifeng Yang, Zhengwei Cheng, Ping Song 2978

The Research on the Appraisal of Market Opportunity Based on AHP

Donghong Yang, Yujie Tan YanbinSun 2985

Model for Assessment and Selection of Franchise Stores of Supermarket

Yanbo Yang, Zhong Qiao, Yuexian Guo. 2989

35

The Reverse Logistics Inventory Control Based on EPQ Model

Yang Donghong, Duan Wenyan, Sun Yanbin 2994

Effect of Guanxi Orientation on Employee's Satisfaction: An Empirical Research in China

FeiYao 2999

Measuring the Impact of Entrepreneurial Competencies on Development: A Study of Private

Manufacturing Businesses in Changsha

YiChaohui, XiaQ/nghua 3005

Research and Empirical Analysis of Social Responsibility Evaluation for MIEs

DajinYu 3012

Studying on the Key Factors of Eterprise Informatization Success in Hangzhou and Zhejiang

Jian Yu, Xiaoying Pan, Fan Chen 3021

The Analysis of Venture Capital Effects on High Technology Industry's Innovation

YuBin, ShenYijun 3028

Influence Factors of Purchase Decision Based on Consumers' Perception: a Study of Top-grade

Cosmetic

YuJunying, LiuPei. 3034

An Optimal Approach for supplier selection with Customer Satisfaction and Components

Consideration

Shouhua Yuan, Yiliu Tu, andDeyiXue 3040

Can A Technology Innovation Strategy Really Enhance Corporate Competence? An Empirical

Analysis Based on A Comparison Between Domestic and Foreign Companies in Chinese High-Tech

Industry

YueQi, Lan Hailin 3046

Managerial Ownership Motivation and Corporate Performance in Chinese Business Groups:

An Empirical Research Based on Chinese Public Companies

YueQi, Jiang Luan, Lan Hailin 3055

Value Innovation Circulation of China Construction Industry

Jing-xiao Zhang, Wei-xing Jin, HuiLi. 3065

An empirical research on the relationship between trust and collaboration effects of PPP in

high-tech biological pharmaceutical industry

Zhe Zhang, DifangWan, MingJia 3071

Dynamic Game Analysis on Developers and Customers in the Real Estate Market

36

Hongqing Zhang, Xiaoyin Fan 3079'

Apply Process-oriented Knowledge Map to the Construction of EKP

Huiping Zhang 3084

The framework of knowledge management implementation in software Enterprise

Xin Zhang, Zubing Hou 3090

Benchmarking in Supply Chain Management: A Case Study

Cunlu Zhang 3096

Research into Equity Arrangement-Based Overseas Operation Strategy of Transnational

Corporations

Qin Zhang 3101

Research on Network Externalities of BtoBtoG-Based Logistics Information Service Platform

Zhang Zhi-yong, Wu Dong-ling, Gui Shou-ping 3107

Response of Regional Tourist Flow to Informational Space Example of JiuZhaiGou Valley

Jie Zhang, Yue/in Liang, Chunyun Shi3, Jing Zhong..., 3113

Research on the Derivation of Industrial Cluster in Northeast China from the Perspective of

Network

Ling Zhang, HuiLi. 3119

The Empirical Study on Influence of Intellectual Property Risk to Innovation Performance

Ke-ying Zhang, Wei Guo, Zhu Jiang 3126

Research on Competitiveness Assessment Model for the Small and Medium-sized Financial

Enterprises

Zhang Hao. 3133

Perceived Convenience, Perceived Playfulness and Attitude towards Internet Adoption

Guangling Zhang, Jing Chen 3139

Strategy Choosing for Solving Cross-culture Conflict for Multinational Service Company

Lili Zhang, Yanping Liu, Kuangwen Sun 3149

Research on the Marketing Risk Evaluation of Supply Chain

Liwei Zhang, Yan Chen, FeiChen 3155

Research of Hiring Knowledge Workers Basing on a Proposed Taxonomy of Performance for

Knowledge-Based Competition

Shujuan Zhang, Gongqian Liang, Dong Chen 3160

37

An Empirical Study of Total Quality Management in Chinese Firms

Wei Zhao 3166

The Application of Scenario Analysis in Logistics Demand Forecast of Beijing XinFadi Farm-produce

Trade Market

RuiZhao, Kerning Zhang, JingZang. 3173

Performance Evaluation on the Technological Innovation of the Industry in Hubei Province

Based on DEA

YulinZhao, Xin Lu 3178

Study on Management strategy of employment relationship based on Psychological contract

ChenhuiZhao 3184

An Empirical Study on the Relationship Between Knowledge Sharing and Affective Commitment

of Professional Staff

Meilian Zheng, Jing Yang, Gongmin Bao 3191

Logistics Capability-based Strategy Research on Highway Package Express

Zheng Sufeng, GuiShouping, Zhang Zhiyong 3199

A Model of Knowledge Flow Network within Enterprises

QiZhong, Key/Wang 3205

The Research of Optimization of Logistics Distribution System based on B2C E-commerce

Yefu Zhou, ZaiyueLi 3211

The Strategic Reframing Management in View of a Business Improvement

LixiaZhou. 3216

Reconfigurability of the Supply Chain and Evaluation Model

Ye Zhou, Ming Luo, Ben-hong Peng 3222

Pricing Decision Model of Logistics Service Based on ABC

Lingyun Zhou, Dong Mu, Wenke Wang, Youheng Wang 3226

The construction of the ecological logistics park based on Enterprises symbiotic

relationship model

JiaweiZuo, Honglu Liu, ZhenjiZhang, Runtong Zhang. 3232

38