the secret to becoming a sought-after employer | indemand

The Secret to Becoming an InDemand Employer: Happy and

Connected Employees

©2013 LinkedIn Corporation. All Rights Reserved.

Did you know that this…


Equals this…

Yes, happy employees make your company look more desirable.

To prove this, we looked at the correlation of two metrics for ~100 companies


Promoter Employees

Detractor Employees

Companies with happy employees, “promoters,” have higher Net Promoter Scores

Employee Net Promoter Score (NPS)

We surveyed 5,036 members in Q1 2013 and asked “On a scale of 0 to 10, how likely would you be to recommend your current company as an employer to other professionals with backgrounds similar to your own? 0 means “Not at all likely,” 5 means “Neutral” and 10 means “Extremely likely.” Promoters selected 9 or 10 on this scale; Detractors selected 0-6.


Companies that are very sought after on LinkedIn have high InDemand rankings

Reach Score

Engagement Score

InDemand Rankings were calculated in September 2012 based on billions of interactions between members and companies on LinkedIn during the preceding 12 months (http://talent.linkedin.com/indemand)


We discovered that the higher a company’s NPS, the more likely they are InDemand

-100 100

50

100

Employee Net Promoter Score

InDemand Rankings

2012 InDemand Rankings and Q1 2013 Net Promoter Scores for ~100 companies

Q: What can you do to improve your NPS and InDemand Rankings?

LinkedIn member

A: Encourage your employees to connect with each other on LinkedIn.

We discovered that Promoters are more likely to be connected to their coworkers on LinkedIn

40% more internal company connections

than Extreme Detractors

Promoter Employees


Promoters selected 9 or 10 on this scale; Extreme Detractors selected 0-1.

Extreme Detractor

Employees

And Promoters are twice as connected to Executives at their company

2X more Internal Executive connections

than Extreme Detractors

Promoter Employees

Extreme Detractor

Employees


Promoters selected 9 or 10 on this scale; Extreme Detractors selected 0-1.

Connections strengthen the bonds between employees and improve teamwork culture.

How connected are your employees?

the secret to becoming a sought-after employer | indemand

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