recruitment is marketing | indemand 2014
TRANSCRIPT
Recruitment is Marketing
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STRATEGY |AWARENESS à ENGAGE à NURTURE à HIRE
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CONSIDERING
HIRED
UNAWARE
AWARE
Every Candidate has completed The Candidate Journey
Every Candidate’s Journey
From Unaware to Hired
ADP = Payday!!!!!!!!!!!!!!!!
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STRATEGY |AWARENESS à ENGAGE à NURTURE à HIRE
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Strategy: Define and Build The Brand
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Communication
ADP’s Employer Brand incorporates our Mission, Vision and Values
One ADP
Integrity is Everything Insightful
Expertise
Service Excellence
Inspiring Innovation
Each Person Counts Results-driven
Social Responsibility
Employment Value Proposition Preferences for Sales in Professional Services in North America
We also work with partners to understand what target talent pools care about
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MarkeRng Funnel to Engage and ATract Top Talent
Build Awareness
Engage
Nurture
Hire!
Next-Class Strategies include converting candidates and employees into promoters
Step 1: Create Awareness STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE
Step 2. Build CommuniRes of Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE NEXT SLIDE – show various TS
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Step 2. Build CommuniRes of Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE
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187,446 followers
79% of LI Members are
interested in updates on job opportuni6es from companies they follow
23% of LI Members hired were following ADP at the 6me
of hire
Step 2: Build CommuniRes of Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE
Benefits of a Community: Measurable Results Define populaRons within the talent community to engage in new ways: By area of interest and/or regionally • Recruiter Chats • Customized Webinars • Targeted e-‐newsleEers • Invita6ons to meet us at events (college campus, Diversity Events, Industry events, career fairs, Your own hosted events) Using digital means of communica6on (or digital tracking on physical ads) allows you to track every step of the process and make constant improvements
Step 3: Nurture Your Talent STRATEGY |AWARENESS à ENGAGE à NURTURE à HIRE
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The Norm
Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
Best In Class
Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
Powerful Talent Brand Content
Thought Leadership
Humor
Video/Photos
Employee Testimonials
Department/ Individual Blogs
Pop Culture
Step 3: Nurture Your Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE
§ Newsletters
§ Webinars
§ Job Alerts
•
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Email Marketing Hires were up 200%
this fiscal year
Step 3: Nurture Your Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE
Event Based MarkeRng:
• Webinars
• Virtual Career Fairs
• Live Events
•
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Step 3: Nurture Your Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE
ADP Talent Brand: By the Numbers
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Life@ADP -‐ 52% Community | Diversity | Benefits Technology@ADP – 9% Discover a culture of innovaBon StarRng your Career -‐ 4% On-‐campus recruiBng, career advice for recent grads
ADP EssenRals – 22% HR, Payroll, Client Service & ImplementaBon Careers Sales@ADP – 13% Explore ADP’s top-‐ranked Sales Programs
800,000+ Talent Community Members
10% of North American hires are directly aEributed to talent branding programs
Sales HR IT
Consulting Operations
187,446+ Followers on LinkedIn
Talent Brand Index measures your talent brand What percent of people who know about you show an interest?
Talent Brand Index =
Talent Brand Engagement Talent Brand Reach
Talent Brand Reach
Talent Brand Engagement
Talent
4,792,260 members
members 755,096
ADP 16%
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Thank You