The Science of Marketing Automation
Dan ZarrellaSocial Media Scientist
Takeaway: Don’t forget About automating marketing channels other than just email.
Takeaway: Entice actionwith offers of value.
Takeaway: Social isn’tonly conversation,you can automate it.
Takeaway: Segmentyour lists as much asyou possibly can.
Takeaway: Use Personalization to Increase response.
Takeaway: Don’t beafraid to ask for moreinformation.
Takeaway: Test which fields lower Conversion rates.
Takeaway: Act on yourprospect’s schedule,not yours.
Takeaway: Experimentwith sending moreemail.
Takeaway: Experimentwith weekends and early mornings.