the role of business modelling in strategy marek chalupnik 18 th august 2011
TRANSCRIPT
The Role of Business Modellingin Strategy
Marek Chalupnik
18th August 2011
M. Chalupnik, The Role of Business Modelling in Strategy
Overview
Key questions in Strategy
Business Modelling in Strategy
Summary
M. Chalupnik, The Role of Business Modelling in Strategy
Strategy – key questions
Where are we now?
Where do we want to go?
How do we get there?
M. Chalupnik, The Role of Business Modelling in Strategy
Vision – where to go
M. Chalupnik, The Role of Business Modelling in Strategy
Story – how to get there
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
M. Chalupnik, The Role of Business Modelling in Strategy
Strategy – need for support
M. Chalupnik, The Role of Business Modelling in Strategy
Strategy – need for support
Need to support strategic decision making
M. Chalupnik, The Role of Business Modelling in Strategy
Strategy – need for support
Need to support strategic decision making
Modelling, analysing and simulating various aspects of a business
M. Chalupnik, The Role of Business Modelling in Strategy
Overview
Key questions in Strategy
Business Modelling in Strategy
Summary
M. Chalupnik, The Role of Business Modelling in Strategy
Business Modelling in Strategy
Two types of Business Modelling:
o Top-level Business Modelling
o Business Process Modelling
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
Value proposition (VP)
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Customer segments (CS)
Value proposition (VP)
Customer relationships (CR)
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Customer segments (CS)
Value proposition (VP)
Channels (CH)
Customer relationships (CR)
Key partnerships (KP)
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Customer segments (CS)
Value proposition (VP)
Channels (CH)
Customer relationships (CR)
Key resources (KR)
Key activities (KA)Key partnerships (KP)
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Customer segments (CS)
Value proposition (VP)
Channels (CH)
Customer relationships (CR)
Key resources (KR)
Key activities (KA)Key partnerships (KP)
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
Cost structure (C$)
Revenue streams (R$)
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
Scenario analysis
Game theory
Simulation
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
Direction
We buy…
Products are manufactured…
Customers buy…
We pay…
We sell…
We negotiate…
Products are delivered…
Products are available…
We negotiate…
Story
Does the story make sense?
Do the numbers make sense?Is the strategy aligned with
key trends and macroeconomic forces?
What are other options?
What are the risks?
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
Understanding
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
Understanding
Development Refinement
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
ValidationUnderstanding
Development Refinement
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
ValidationUnderstanding
Communication
Development Refinement
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
M. Chalupnik, The Role of Business Modelling in Strategy
Top-level Business Modelling
Macroeconomic forces
Industry forces
Key trends
Market forces
Competitors
Business Process Modelling
M. Chalupnik, The Role of Business Modelling in Strategy
Business Process Modelling
Simulation models
Mathematical models
Graphical models
M. Chalupnik, The Role of Business Modelling in Strategy
Business Process Modelling
Do the numbers make sense?
?
M. Chalupnik, The Role of Business Modelling in Strategy
Business Process Modelling
ValidationDevelopment
Do the numbers make sense?
?
M. Chalupnik, The Role of Business Modelling in Strategy
Business Process Modelling
M. Chalupnik, The Role of Business Modelling in Strategy
Business Process Modelling
ValidationDevelopment
M. Chalupnik, The Role of Business Modelling in Strategy
Business Process Modelling
Implementation
ValidationDevelopment
M. Chalupnik, The Role of Business Modelling in Strategy
Overview
Key questions in Strategy
Business Modelling in Strategy
Summary
M. Chalupnik, The Role of Business Modelling in Strategy
Summary
1. Need to support strategic decision making
M. Chalupnik, The Role of Business Modelling in Strategy
Summary
1. Need to support strategic decision making
2. Business Modelling as a way of supporting
strategic decision making
M. Chalupnik, The Role of Business Modelling in Strategy
Summary
1. Need to support strategic decision making
2. Business Modelling as a way of supporting
strategic decision making
Top-level Business Modelling: Strategy development Strategy refinement Strategy validation Strategy communication
Business Process Modelling: Strategy development Strategy validation Strategy implementation
M. Chalupnik, The Role of Business Modelling in Strategy
Thank you!
Q&A