the role of a corporate foundation in a responsible business
DESCRIPTION
The Charities Aid Foundation held an event looking at the role of corporate foundations. There were presentations from Brewin Dolphin, Anglo America Group and Zurich Community Trust, each at varying stages of the foundation. You can view what they had to say, and their tips for success, here.TRANSCRIPT
The role of a corporate foundation
in creating a responsible business
Agenda
2.00 – 2.05 Introduction Charities Aid Foundation
2.05 – 2.20 Presentation: The role of a corporate foundation in creating a
responsible business - What are the top three challenges?
CAF Advisory Team
2.20 – 2.40 Presentation: Starting your corporate foundation journey
Brewin Dolphin
2.40 – 3.00 Presentation: A global registered charitable foundation
Anglo American
3.00 - 3.15 Break
Agenda
3.15 – 3.35 Presentation: The secrets of a sustainable corporate foundation
Zurich Community Trust
3.35 – 3.50 Wrap up: Identifying the solutions to the challenges
CAF Advisory Team
3.50 – 4.15 Question and answer session
@corpcommunities #CAFCSR
CAF Corporate Communities
Klara Kozlov
Senior Advisory Manager, Corporates
13th March 2013
The role of a corporate foundation in creating a responsible business
Three key challenges
vFoundation CSR1
2
3
Innovation Involvement
Partnering for impact
Your business
Your employees
Providing breakthrough
Driving involvement and
innovation
Creating a journey
1) Aligning your foundation to your CSR: Providing a breakthrough
Business
Foundation
Narrative and rationale
CSR
2) Engaging employees: Driving involvement and innovate
Fundraising
VolunteeringGiving
Innovation
OPENSUPPLY CHAIN
EARLIER STAGE SOCIAL
INVESTMENT
COMMUNITY RE-INVESTMENT
3) Partnering for impact: Creating a journey from idea to impact
Enhance impact
Focus on the mission
Build capacity and sustainability
Formalise structured approach
Driving efficiency, leveraging assets and resource
Starting Your Corporate
Foundation Journey
Sasha Dabliz, Divisional Director
Rosie Richardson-Aitken, Marketing Manager
13th March 2013
Brewin Dolphin is a member of the London Stock Exchange and is authorised and regulated by the Financial Services Authority No.124444
• One of the longest-established private client investment managers in the UK
• £26 billion of assets under management
• 130,000 clients and 39 offices in the UK and Channel Islands
• 2,000 staff
We are one of the UK’s largest independently-owned private client investment managers
An overview of Brewin Dolphin
The Brewin Dolphin Foundation
Why we set up a Foundation?• Enduring legacy for our 250th year anniversary• Co ordinate all the ad hoc charitable activity taking place across the network• Create a framework for more activity and charitable work• Create a cornerstone for our CSR policy
First Steps• Engaged with CAF• Researched other corporate foundations;
– how they are structured and what they deliver
• Looked at what our competitors are doing• Engaged with key advocates within firm• Reviewed our own current activity
Setting Up• Recruited a committee including a non-executive board member• Agreed values and principles• Created a funding proposal• Produced a strategic paper for Executive Board approval
Aims of the Foundation• Set up a self-funding Foundation• Demonstrate engagement with as many staff as possible• Demonstrate brand values of commitment and community• Increase overall charitable activity• Create an enduring legacy• Enhance the business reputation by having a tangible focus to our CSR policy
Challenges• Managing the expectations of the role of Foundation• Making sure staff understand that Foundation is encouraged but not mandatory• Internal comms – getting the message out• Achieving the right exposure for messaging • Motivating and mobilising staff• Securing ongoing internal support
Where we are• Content on intranet site up and running• Agreed policies on volunteering, fundraising matching, small grant making and GAYE• Firm wide mail out for GAYE – 50% increase in take up • Inclusion of Foundation in induction programme• Ambassador network – recruitment well underway• Monitoring and evaluation report created• Staff are engaging in the Foundation concept• Process to allow staff to apply for small grants for client or personally chosen charity • Foundation is now a visible cornerstone of CSR programme
ANGLO AMERICAN GROUP FOUNDATIONCAF Corporate Foundations Event
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• Established 2005 as a registered UK charity
• 7 trustees, 1 of whom is external to the company
• Two part time staff members, Anglo American employees who work on the Foundation plus other
areas
• Budget set by company annually (transferred monthly and can roll over to next year)
• Grants made globally to areas of business interest (except South Africa)
• One of many funds and foundations around the Group
• AAGF budget between £1million and £2million per annum (Anglo American Total Social Investment
$154 million in 2012)
• Grants range from £15k one off to £500k over 3 years
• Wide variety of thematic areas with an emphasis upon education and health.
AAGF BEGINNINGS
21
• Trustee engagement – senior execs, only meet 4 times per year
• Employee engagement
• Drawing the line between Company and Foundation (whilst also keeping relevant to Company
interests)
• Grant making systems
• Publicity
• Reporting
• Not the only vehicle for social investment in the company – how to differentiate and add value
• Do meaningful programmes require increased budgets?
• Dependency (of grantees)
CHALLENGES
22
23
• £3,917,328 granted to around 49 projects (average £80k per project) over the past three years
• Structure and processes embedded – from application through approval to relationship management
and reporting
• ‘enablon’ system in place for social KPIs
• Multi-year agreements formed. Deeper understanding of beneficiary needs and achievement of
partnerships rather than just grant making
• Greater knowledge sharing with other funds across the Group towards a more coherent approach and
best practice dissemination
• Working with other functions, such as Business Development and Exploration. Building relationships
with Business Units for in-country support
• Good balance between funding tried and tested delivery models and more innovative projects
• Greater communications presence - press releases, web content, internal stories
AAGF IN REVIEW 2010-2012
24
CATEGORIES OF SPEND 2010-2012
£3.9 million total
34%
23%
12%
10%
6%
6%
4%2%
2% 1% 1%Education and training:
Health and welfare:
Community development – other:
Community development – enterprise development and micro-credit :
Capacity Development:
Water and sanitation:
Community development – housing:
Employee matched funding:
Disaster and emergency relief :
Other social investment or charitable giving:
Operating Costs:
Community development – alternative livelihoods:
Environment:
Energy and climate change :
Sport, arts, culture and heritage:
25
AAGF PROJECTS 2010-2012 LOCATED IN:
BrazilChile
China Colombia
DRCGuineaIndia
LesothoMozambique
PeruUK
Zimbabwe
CHILDREN OF THE ANDES
COLOMBIA
ROYAL ACADEMY OF ENGINEERING
SOUTHERN AFRICA
BODY AND SOUL
LONDON
29
• 29 partner organisations currently delivering AAGF funded projects
• Opportunity for programmatic rather than project funding (eg water, youth unemployment, gender,
capacity building)
• Systems – deeper analysis of output data from enablon and possible option to build funding and
reporting cycle into MS Project
• Communications – content generation for AA website, Guardian hub, social media and internal
channels plus pilot new events such as lunchtime talks
• Employee engagement in UK with an emphasis on skills development. Option to link into AAGF
partners and include De Beers colleagues
• Devolve London funding and CHT events to a staff committee.
• Beyond 2013…
AAGF IN 2013
THANK YOU
Break
Zurich Community Trust
The secrets of a sustainable Corporate FoundationPam Webb – Head of Zurich Community Trust
33
Zurich Community Trust - How it works
Two strands:
• Community Trust Social Transformation programmes (100% business funded)
• Employee programme ‘Zurich Cares’ (employee and business funded)
34
“Zurich Cares” Programme
• Over £0.5 million raised by Zurich employees p.a.
• 25% GAYE donors• Lottery and Round Pound• Range of fundraising
• Grant Programme• Employee Volunteering
35
Who we support through “Zurich Cares”
National Charity Partners
Local Grants Overseas Grants
36
Employee volunteering Active volunteer programme:
220+ Charity co-ordinators 230+ Team Challenges 150 + Skillshares 4 – 6 India assignments 150 - Regular volunteering 130 virtual Call In Time volunteers 120 - one-off opportunities 150 - Seeing is Believing Programme 20 Trustees and Trust Executive
Members Graduate Programme
(2758 volunteers 2012 = 43.4% @ 6350)
37
Social Transformation Programmes
Tackling social issues
In a sustainable and
replicable way
38
Zurich Skillshare Volunteers
126 employees volunteered in business time. 96% said it was worthwhile76% more likely to take up other volunteering76% more likely to recommend to a colleague60% increased job satisfaction48% more pride in Zurich as employer36% improved self confidence
39
India Assignments 1995 - 2012
96 assigneesPersuasive communication skills up 17.19%Resilience up 14.64%Personal Leadership up 14.06%
40
Innovation in employee
volunteering
41
Added Value to Zurich
“A company that is willing to invest in their staff and the community which reflects Zurich as a professional, positive and inspiring company”
“ I feel very proud to work for Zurich because of the charity work that is carried out in and outside of the local community. Because of the opportunities that I have had from working for
Zurich I believe that I am much more involved in charity/community work than I perhaps would have been
otherwise and this is certainly one of the reason why I have no intention to leave Zurich!”
“It exceeded my expectation in terms of my Personal Development and helped me gain insight into how I handle working in a completely different culture, sector and country.”
“As a teambuilding exercise it was far superior to any such organised events I have been involved with”
Solutions to the three key challenges
vFoundation CSR1
2
3
Innovation Involvement
Partnering for impact
Your business
Your employees
Providing breakthrough
Driving innovation
Creating a journey
Any questions?
@corpcommunities #CAFCSR
CAF Corporate Communities