the roi of social media
Post on 17-Sep-2014
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DESCRIPTION
Learn how to measure the ROI of social media with an introduction to sales funnels, ROI formulas and special tips on LinkedIn and Pinterest. For more resources, visit http://9clouds.com/resourcesTRANSCRIPT
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ROI of Social MediaScott D. Meyer#SMROI 9clouds.com/eduweb
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#mertzmeyer
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Photo: Protopito goes to Beijing
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What is ROI?
(Gain from investment - Cost of investment) / Cost of investment
($5000 - $3500) / $3500 = 43%
9clouds.com/eduweb
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Sales Funnel
ProspectLeadSale
Web visit, SM
Info request
Application
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Sales Funnel Values
10,0001001
1%
1%
1%
$10,000
9clouds.com/eduweb
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9clouds.com/eduweb
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Set Goals and Values
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Set Goals and Values
9clouds.com/eduweb
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Funnel Visualization
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Traffic Source
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Assisted Conversions
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Assisted Conversions
9clouds.com/eduweb
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ROI of Linkedin and Pinterest
2003 2010Male (63%) Female (83%)
161 million >LinkedIn35–54 35–44Alumni ParentsText Visual
Individual UniversityTargeted
usageMore = More
$109K 59% have bought9clouds.com/eduweb
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9clouds.com/eduweb
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Connecting with alumni
& fundraising
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$109k MINDSET FILTER DATA
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34 5
Be Found
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Get Connected
9clouds.com/eduweb
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Get Connected
9clouds.com/eduweb
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Get Connected
9clouds.com/eduweb
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Get Connected
9clouds.com/eduweb
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Contact Donors & Alumni
9clouds.com/eduweb
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Connect w/ Donors & Alumni
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Connect w/ Donors & Alumni
9clouds.com/eduweb
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Connect w/ Donors & Alumni
9clouds.com/eduweb
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Connect w/ Donors & Alumni
9clouds.com/eduweb
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9clouds.com/eduweb
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Set Up
9clouds.com/eduweb
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Showcase
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Contests
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Search
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Measure
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Copyright
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QuickTime™ and a decompressor
are needed to see this picture.
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Hootsuite HubSpotGoogle Analytics Lead generation
Mailchimp WhatcountsPinerly Inigral
Toolbox Toolbelt
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Digital Sandbox Custom Sandbox
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DigSandbox.com
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Thank You
facebook.com/9clouds
@MrScottMeyerLinkedin.com/in/scottdavidmeyer
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