Download - The ROI of Social Media
ROI of Social MediaScott D. Meyer#SMROI 9clouds.com/eduweb
#mertzmeyer
Photo: Protopito goes to Beijing
What is ROI?
(Gain from investment - Cost of investment) / Cost of investment
($5000 - $3500) / $3500 = 43%
9clouds.com/eduweb
Sales Funnel
ProspectLeadSale
Web visit, SM
Info request
Application
9clouds.com/eduweb
Sales Funnel Values
10,0001001
1%
1%
1%
$10,000
9clouds.com/eduweb
9clouds.com/eduweb
Set Goals and Values
9clouds.com/eduweb
Set Goals and Values
9clouds.com/eduweb
Funnel Visualization
9clouds.com/eduweb
Traffic Source
9clouds.com/eduweb
Assisted Conversions
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Assisted Conversions
9clouds.com/eduweb
ROI of Linkedin and Pinterest
2003 2010Male (63%) Female (83%)
161 million >LinkedIn35–54 35–44Alumni ParentsText Visual
Individual UniversityTargeted
usageMore = More
$109K 59% have bought9clouds.com/eduweb
9clouds.com/eduweb
Connecting with alumni
& fundraising
9clouds.com/eduweb
$109k MINDSET FILTER DATA
9clouds.com/eduweb
1
2
34 5
Be Found
9clouds.com/eduweb
Get Connected
9clouds.com/eduweb
Get Connected
9clouds.com/eduweb
Get Connected
9clouds.com/eduweb
Get Connected
9clouds.com/eduweb
Contact Donors & Alumni
9clouds.com/eduweb
Connect w/ Donors & Alumni
Connect w/ Donors & Alumni
9clouds.com/eduweb
Connect w/ Donors & Alumni
9clouds.com/eduweb
Connect w/ Donors & Alumni
9clouds.com/eduweb
9clouds.com/eduweb
Set Up
9clouds.com/eduweb
Showcase
9clouds.com/eduweb
Contests
9clouds.com/eduweb
Search
9clouds.com/eduweb
Measure
9clouds.com/eduweb
Copyright
9clouds.com/eduweb
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Hootsuite HubSpotGoogle Analytics Lead generation
Mailchimp WhatcountsPinerly Inigral
Toolbox Toolbelt
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Digital Sandbox Custom Sandbox
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DigSandbox.com
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Thank You
facebook.com/9clouds
@MrScottMeyerLinkedin.com/in/scottdavidmeyer
9clouds.com/eduweb
