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Migraines22627CAEENABC 11/11
The road to good health
Month 1: Migraines 101
Month 2: Is it a migraine?
Month 3: What triggers your migraine?
Month 4: Let’s keep it simple
Month 5: Keeping a handle on migraines
Month 6: We’ve only just begun
Table of contents
Dear Employer,Taking an active role in the health of your employees is a noble task with so many benefits. Healthy employees enjoy better quality of life, which means your workplace environment is positive and productive – and that helps your bottom line. Good health is good for everyone.
Did you know that migraines inflict pain on nearly 36 million people in the U.S.? And just about everyone in the world will have a tension headache at least once in their lives.* It’s hard enough to work with a headache but if you have a migraine it’s next to impossible. Some migraines even require urgent care. Due to the serious nature of migraines, this condition can take a toll on workplace productivity.
We are sending you this migraines awareness campaign kit to support you as you help your employees who suffer from migraines. Unmanaged, this condition can significantly affect your employees physically, emotionally and financially. You can help them by creating awareness about migraines, how you get them and how you control them.
Within this kit you’ll find a month-by-month plan that includes:
} Materials to inform your employees about migraines
} Helpful tips for preventing migraines and managing their effects
} Information on the special programs and services that can help those who suffer from migraines (Lifestyle Programs, 24/7 NurseLine and SpecialOffers)
} Events or activities you can do to engage your employees on the path to good health
The first step is to let your employees know about the campaign. Click here for wording you can use in an email or a letter to introduce the campaign to your workforce.
Next, use the tools provided in this kit to launch an informative, interactive campaign to help change behaviors in your employees – for their benefit and yours. Here’s what we’ve provided for each month:
} Day 1: Send the introductory email or letter explaining the materials and activities for the month.
} Week 1: Send the educational article by email or distribute hard copies. If it suits you, put the article in a newsletter you are publishing that month.
} Week 2: Print the poster and hang it around your offices. Or, send the PDF to your employees by email. When provided, send the video and podcast links by email.
} Week 3: Distribute the flier or poster inviting Anthem members to join a Lifestyle Improvement ProgramSM or use the 24/7 NurseLine and SpecialOffers. (Send this PDF in an email or print it out and post it around your offices.)
} Week 4: Sum up the month with an interactive fun activity or an email/letter encouraging your employees to
visit anthem.com/ca and load up on great resources for those concerned about migraines.
We know this kit can be a helpful roadmap as you take your employees on a journey toward good health.
* The National Migraine Association website: Treatment and Management (August 2011): migraineblog.org/press_releases/
Month 1 Migraines 101
Resources for month 1
Email or letter for employees (next page)This introduces the campaign to your employees and explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in
an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} The basics about migraines
PosterPrint this poster and place it around your company’s building:
} How your overall health can affect migraines
Sign up for a Lifestyle Improvement ProgramSM
This flier invites your employees to sign up for a Lifestyle Improvement Program. These programs are self-paced and help your employees make positive health changes, such as losing weight, exercising and quitting smoking. By making these changes, employees can improve their overall health and lower their risk for migraines. You can email this PDF or print it and post it around your office.
} Lifestyle Improvement Programs
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about migraines.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Type “migraine headaches” in the search box and click the “Search” button.
6. Read the articles under “Definition.”
Month 1: Migraines 101
Dear <INSERT COMPANY NAME> Employee,
We realize that everyone has a different path to health. We’re here to help you take that first step on your journey to good health. We’ll give you the tools and information you need.
One of the more common health problems today is migraines. You probably know someone who gets migraines. It could be your spouse, someone in your family or a friend. Or, maybe you’re dealing with migraines yourself.
New program to help those who get migraines
If you or a loved one gets migraines, we have some help for you! We are introducing a new six-month program to help you learn more about migraines and how to manage them.
Are you ready to make a few healthy changes? You don’t have to tackle migraines all at once, or all by yourself. Make small changes, a few at a time and you’ll be surprised at what a difference it can make in your life.
Here’s how it will work
For the next six months, we’ll be giving you information and resources that you can use to learn about migraines.
For this first month, you can learn more about:
} The basics about migraines
} How your overall health can affect migraines
Want to send this email to your employees? Just click here to copy the content.
Find out even more at anthem.com/ca
It’s simple, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Type “Migraine Headaches” in the search box and click the “Search” button.
6. Read the articles under “Definition.”
Sign up for a Lifestyle Improvement ProgramSM
Would you like some help to get started? If so, you should check out Anthem’s Lifestyle Improvement Programs. These online programs allow you to go at your own pace and make positive changes such as exercising, losing weight and quitting smoking. By making these changes, you can improve your overall health and lower your risk for migraines.
Here’s how you sign up:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click on “Health & Wellness.”
4. On the left-hand side of the page, click on “Wellness Tool Kit.”
5. Under “Lifestyle Improvement,” select a Lifestyle Improvement Program to get started.
Month 2Is it a migraine?
Resources for month 2
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} The difference between a migraine and other types of headaches
PosterPrint this poster and place it around your company’s building:
} Migraines and hormones
Future MomsFor some women, migraines are tied to their hormones. Believe it or not, migraines may ease up on some women during pregnancy. This flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them have a healthy pregnancy. You can email this PDF or print it and post it around your office.
} Future Moms
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about migraines.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “Pregnancy.”
5. In “Articles, News & More,” click the box with the plus sign next to “Related Articles.”
6. Click “Migraine Headaches and Pregnancy.”
Month 2: Is it a migraine?
Dear <INSERT COMPANY NAME> Employee,
Sometimes you can’t tell if a headache is actually a migraine, especially if you’ve never had one before. Other times, migraines can come on a regular schedule. Some women get them every month during their menstrual cycle.
Learning as much as you can about migraines now may help you spot them in the future and possibly loosen their grip on your life. Find out if your lifestyle is inviting migraines by reading “The difference between a migraine and other types of headaches.”
If you’re one of those women who suffer monthly with migraines, you can take a few steps to manage them. Learn more by checking out “Migraines and hormones.”
Future MomsIf you’re pregnant (or thinking about it), the good news is that migraines can ease up for some women during pregnancy. To learn more about having a healthy pregnancy you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members.
To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.
Want to send this email to your employees? Just click here to copy the content.
Find out even more at anthem.com/caIt’s simple, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “Pregnancy.”
5. In “Articles, News & More,” click the box with the plus sign next to “Related Articles.”
6. Click “Migraine Headaches and Pregnancy.”
Month 3 What triggers your migraine?
Resources for month 3
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} What triggers a migraine?
PosterPrint this poster and place it around your company’s building:
} Peace of mind 24/7
24/7 NurseLineThis flier invites your employees to use the 24/7 NurseLine. Any time day or night, Anthem members may call the toll-free phone number and talk to a registered nurse about any health topic, including migraines. This is especially helpful if you’re trying to decide whether to see your doctor or go to an urgent care center, and in more serious cases the ER. They also can listen to audio topics on hundreds of health conditions. You can email this PDF or print it and post it around your office.
} 24/7 NurseLine AudioHealth Library
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about migraines.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Type “Migraine Headaches” in the search box and click the “Search” button.
6. Read the articles under “Causes” and under “Symptoms.”
Month 3: What triggers your migraine?
Dear <INSERT COMPANY NAME> Employee,
This month we’d like to help you stop migraines in their tracks. If you know what triggers a migraine, you might be able to make changes in your lifestyle that put you back in charge of this difficult health condition.
Read about what brings on migraines in “What triggers a migraine?”
You aren’t alone in your battle against migraines. In fact, a registered nurse is just waiting for you to call with your health questions 24 hours and day, 7 days a week. Anthem members can call the 24/7 NurseLine anytime. This is especially helpful if you’re trying to decide whether to see your doctor or go to an urgent care center, and in more serious cases the ER. Check out the phone number on the back of your member ID card.
You also can call this toll-free number and listen to hundreds of recordings about dozens of health conditions. See the full list in “24/7 NurseLine AudioHealth Library.”
Want to send this email to your employees? Just click here to copy the content.
Find out even more at anthem.com/caIt’s simple, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Type “Migraine Headaches” in the search box and click the “Search” button.
6. Read the articles under “Causes” and under “Symptoms.”
Month 4Let’s keep it simple
Resources for month 4
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} Diagnosis and treatment of migraines
SpecialOffersThis poster invites your employees to use the SpecialOffers program. Anthem members can get discounts on products and services that help promote better health and well-being (such as medicine and treatment through drugstore.com). You can email this PDF or print it and post it around your office.
} SpecialOffers
Special activityRelaxation can do wonders for tension headaches, including migraines. And, massage is a great way to relax. You might consider hiring a traveling masseuse to come to your office once a week. Typically, your employees pay $1 a minute for a 10-minute or a 20-minute session. Banishing stress can have a positive effect on overall health and eventually your bottom line. You can also get this service with Anthem’s Worksite Wellness program. Contact your account representative for additional information.
Month 4: Let’s keep it simple
Dear <INSERT COMPANY NAME> Employee,
By now, you’ve probably figured out that you can make simple and consistent changes to help manage migraines. Taking a few small steps can add up to big rewards like shorter and fewer migraines.
Check out the article “Diagnosis and treatment of migraines” to learn more about ways you can prevent migraines or better manage them.
Plus, you can try out our new weekly massages on [ENTER DAY AND LOCATION]. We are bringing in a traveling masseuse to help everyone relieve stress and relax.
Want to send this email to your employees? Just click here to copy the content.
Need more help?Anthem members can get discounts on medicine and treatments through a program called SpecialOffers. And who doesn’t want to save money these days? Check out the SpecialOffers poster to learn more.
Month 5 Keeping a handle on migraines
Resources for month 5
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} Coping with migraines
PosterPrint this poster and place it around your company’s building:
} Emergency room or urgent care?
Google Maps tool can help employees find urgent care centers and retail clinicsEmployees who suffer from migraines may need to get urgent care. By using Google Maps, they can search for urgent care centers and retail health clinics near them before they need the services. It’s simple. They just go to anthem.com/ca/eralt and check out the map.
Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who are concerned about migraines.
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Type “Migraine Headaches” in the search box and click the “Search” button.
6. Read the articles under “Prevention” and under “Treatments.”
Month 5: Keeping a handle on migraines
Dear <INSERT COMPANY NAME> Employee,
You’ve done what you can to live a healthy lifestyle to avoid migraines as much as possible. But sometimes you may not be able to stop a migraine from coming on anyway.
Once a migraine hits, you want to be able to control how much it hurts and how long it lasts. To find out how to manage a migraine, read “Coping with migraines.”
If home remedies are not helping, your first thought might be to go to the emergency room. But did you know that you also have other choices? For example, you can go to an urgent care center or retail health clinic. Learn more by reading “Emergency room or urgent care?” It talks about your choices when you need care right away.
Use Google Maps to find urgent care centers and retail clinicsYou can search online for urgent care centers and retail health clinics near you by using Google Maps. Just go to anthem.com/ca/eralt and check out the map to find alternatives to the emergency room.
Want to send this email to your employees? Just click here to copy the content.
Find out even more at anthem.com/caIt’s simple, just follow these steps:
1. Log in to anthem.com/ca.
2. If you’re not registered to use the site, follow the instructions to register.
3. Click “Health & Wellness.”
4. Under “Health Topics,” click “View All.”
5. Type “Migraine Headaches” in the search box and click the “Search” button.
6. Read the articles under “Prevention” and under “Treatments.”
Month 6 We’ve only just begun
Resources for month 6
Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.
Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:
} Living healthy with migraines
MultimediaSend the links to this health topic video and podcast to your employees by email:
} Reducing stress for improved health (link to video)
} Reducing stress for improved health (downloadable audio file)
PosterStress relief is an important element in the management of migraines. Print this poster and place it around your company’s building:
} Stress management
Special activity (next page)Test your employees’ knowledge of migraines and consider offering a prize for the person who answers all of the questions correctly first.
Month 6: We’ve only just begun
Dear <INSERT COMPANY NAME> Employee,
Can you believe that six months have already passed since we started the “Road to good health” migraines awareness program? We hope that you’ve learned some important information about migraines and made some small steps to health.
We want you to continue on your road to health. This is just a start.
As a refresher, try your hand at this quick quiz. [OPTIONAL COPY] If you are the first person to answer all of the questions correctly, you’ll win a prize.
Migraines quiz(Note: Questions based on articles; however, different questions can be used. Answers are: d, a, a, b and d.)
1. What can trigger a migraine?a. Sleep changesb. Hormonesc. The environmentd. All of the above
2. What makes a migraine different than other headaches?a. An intense, throbbing pain in one area of the headb. Pain all over the headc. Pain at the bridge of the nosed. None of the above
3. Are migraines hereditary?a. Yesb. No
Want to send this email to your employees? Just click here to copy the content.
4. Migraines aren’t serious enough to send you to the urgent care or the emergency room.a. Trueb. False
5. How can you manage migraines?a. Decrease your stress levelb. Exercisec. Avoid certain foodsd. All of the above
Anthem Blue Cross is the trade name of Blue Cross of California. Independent licensee of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross name and symbol are registered marks of the Blue Cross Association.