The Risks of Separating UI/UX From Your Development Cycle David Abramson | February 1, 2017

Agenda slide

1 Introduction2 Logi Analytics Overview & Examples3 UI/UX Approach4 Wrap Up & Questions

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Logi Analytics Overview & Examples

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Logi Analytics –Our VisionCreate a smarter world by making analytics accessible to everyone

Industry Leader in OEM/Embedded Analytics

Embedded / Custom Analytics

Industry“Visionary”#1#1

Some of our 750+ OEM Partners

About Logi Analytics

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• 750+ OEM Partners• 600% growth over last 5 years• Offices in the US, UK and Sweden

For Software and SaaS Providers Industry Recognition2016 Industry “Visionary”Recognized for innovative product suite, superior customer satisfaction, and embedded analytics

2014 International Award of ExcellenceBest Online Developer Network

2013 FinalistBest Business Intelligence / Analytics Solution

2013 ROI AwardRecognized for outstanding implementation with 537% ROI and 3 month payback period

Common Customer Use Cases

üInteractive Dashboards & Reports

üMulti-Department Information Distribution – Accounting, Libraries, Marketing, Records, Etc.

üMulti-Persona Information Distribution – Exec’s, Directors, Accountants, Analysts, Etc.

üSelf-Service Analytics

üMobile Device Compatibility

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üPredictive Accounting Analysis

üEmbed Within SharePoint

üDirect Data Connect – Merge

from Multiple Sources

üScalable Platform

üSecurity – Active Directory

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Dashboard & Reports

A BI platform to rapidly create rich, interactive analytic applications

End User AuthoringVisual Analysis

• Web architecture• Rapid development environment• Best-in-class embeddability• Cloud or on-premise

• Easy to deploy & scale• Responsive to market needs• Flexible security & multi-tenancy• Supports SaaS & Deployed

LogiAnalytics.com/PlatformDemo

Healthcare ApplicationsUse Cases: •Hospital Readmissions Analysis

•Select and filter to focus analysis and results

•Write-back and process initiation capabilities to integrate with other systems

•Link to Application here

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Large Format Dashboard

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Use Cases: •Call Centers•Manufacturing•Need for real-time content•Data from many sources consolidated into one place

•Integration with 3rd party data such as weather

Facilities Management

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Use Cases: •Quick KPI monitoring •Responsive design works on multiple form factors

Marketing Solutions

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Use Cases: •Marketing solution for monitoring spend on lead gen

•Interactive drilling, filtering, and zooming to explore data

Sales Solutions

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Use Cases: •Sales analysis, pipeline and forecasts

•Select and filter to focus analysis and results

Energy

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Use Cases: •Oil & Gas exploration and production

•Drill and filter on maps •Unique card view for quick detail on production performance

Telecommunications

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Use Cases: •Monitor network health•Evaluate customer experience with real-time data

•Track customer sentiment

UI/UX Approach

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Building Effective Applications

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Insightful In Context One Place Personalized

Analytics Application Users Have Diverse Needs

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Consumers

Defined Experience

I want access to pre-defined KPIs, reports and dashboards

Creators

Managed Experience

I want to author new dashboards and reports for

my team

Analysts

Self-Directed Experience

I want to explore data to detect patterns, identify

trends, and share insights

End-User Adoption of Analytics is Faltering

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Source: Logi Analytics’ 2015 State of Self-Service Analytics Report

91% of end users want access to analytics…

…yet only 22% actually use analytic tools

Applications Require Good UI/UX

• UI/UX is central to providing meaningful analytical applications

• Applications need to be:– Responsive– Touch-Friendly– Customizable

• Good UI/UX– Helps promote user adoption = “Keeps users in your

application”– Helps application developers

• Easier to maintain• More re-usability

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Logi’s Approach to UI/UX

1. Build a dedicated UI/UX team and give them the tools to succeed

2. Integrated within teams and sprint cycles3. Make UI/UX a core component of the

development cycle

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Dedicated UI/UX

• Design “first” – Touch and mobile

• Leverage User and Customer feedback – Meetups– User Groups

• Provide the right tools – Prototyping – User Testing

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Integrated Teams

• Sprint team makeup– Developer(s)– QA– UI Designer(s)

• Dedicated UI/UX stories– Goes beyond prototyping

• Integrated into Dev cycle with QA and Engineers

• UI/UX component to all stories and tasks– Comprehensive UI reviews

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Logi’s Typical Sprint Team:•2 front-end developers

•2 back-end developers

•2 QA•1 UI/UX designer

As a Core Component

• Track UI just like any other development milestones• Create specific UI/UX milestones as part of the development and

release process• Examples

• Prototyping• User testing/User feedback• Final designs

• UI and UX participate in all aspects of the SDLC• Planning• QA• Release-Readiness

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Questions & Wrap Up

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See How to Create Your Own Dashboard

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LogiAnalytics.com/PlatformDemo

Have Questions? US: 1-888-564-4965EMEA: 0118 923 1020salesteam@logianalytics.comwww.logianalytics.com

For more information:

Blog - logianalytics.com/blog

Webinars -logianalytics.com/resources/webinars-events/

@LogiAnalytics