ux ui credibility evaluation

Akshay Chauhan

User Interface Evaluation – Assignment 3 – July 22, 2014 Human Factor for Interface Design -‐ New Media Design and Web Development Program Digital Arts Department -‐ BCIT School of Business

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UX/IxD Credibility Evaluation Assignment 3 Akshay Chauhan

Due: August 5, 2014 Mark: 25% User Interface Evaluations

Details

Each student will choose two websites: a not for profit and online store to complete an evaluation for each.

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User Interface Evaluation

Web site: http://www.ted.com/

WEB SITE CREDIBILITY

AUTHORITY Authority reveals that the person, institution or agency responsible for the site and its qualifications and knowledge.

Is it clear who developed the site? Reference URL(s): http://whois.domaintools.com/ted.com

Yes No

Has the organization/author clearly provided all contact information including: e-‐mail address, snail mail address, phone number, and fax number? Reference URL(s): https://support.ted.com/customer/portal/emails/new

Yes No

Has the organization/author clearly stated their qualifications, credentials, or provided background information, that gives them the authority to present the information on the site? Reference URL(s): http://www.ted.com/about/our-‐organization/who-‐we-‐are

Yes No

Is the site supported by a government agency? Reference URL(s): http://www.ted.com/about/our-‐organization/how-‐ted-‐works

Yes No

PURPOSE The author should be clear about the purpose of the information presented in the site. Some sites are meant to inform, persuade, state an opinion, entertain, or parody something or someone.

What is the purpose of the site and does the content support it? Reference URL(s): http://www.ted.com/about/our-‐organization

Yes No

Does the domain name of the site indicate its purpose? Reference URL(s): http://www.ted.com

Yes No

Is the site well organized and focused? Reference URL(s):] http://www.ted.com/talks/browse

Yes No

Are the navigation labels appropriate for the topic of the site? Reference URL(s): http://www.ted.com/talks/browse

Yes No

Is the information geared toward a specific audience? Identify Audience: Skilled Professionals

Yes No

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Reference URL: http://www.ted.com/talks/browse

COVERAGE It is often difficult to assess the extent of coverage since the depth in a site, through the use of links, can be infinite. One organization may claim to present comprehensive coverage of a topic while another may cover just one aspect of a topic.

Is the web site valuable compared to others on the same topic? Review 2 similar sites for coverage: Reference URL(s): http://www.pechakucha.org/ and http://igniteshow.com/

Yes No

Does the site provide its own information instead of depending totally on outside links? Reference URL(s): http://www.ted.com/talks/browse

Yes No

Does the site have relevant outside links? Reference URL(s): All links are on the same domain

Yes No

Yes No

CURRENCY The currency of the site refers to: how current the information presented is and how often the site is updated or maintained. It is important to know when a site was created, when it was last updated, and if all of the links are current.

Is the date the information was first written given? Reference URL(s): http://www.ted.com/talks/ze_frank_are_you_human

Yes No

Is the date the information was last revised given? Reference URL(s): http://www.ted.com/talks/ze_frank_are_you_human

Yes No

Are the links up-‐to-‐date and reliable? Reference URL(s): http://www.ted.com/talks/ze_frank_are_you_human

Yes No

Is the site fully developed? (ie. no under construction or coming soon pages) Reference URL(s): http://www.ted.com/talks/ze_frank_are_you_human

Yes No

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OBJECTIVITY The objectivity of the site should be clear. Objective sites will present information with a minimum of bias, with a minimum intention to persuade.

Is the information presented with a particular bias? Explain particular bias: Organization claims to be unbiased. Reference URL(s): http://www.ted.com/about/our-‐organization/how-‐ted-‐works/debunking-‐ted-‐myths

Yes No

Does the site uses advertising that may be a conflict of interest with the content? Reference URL(s):

Yes No

Does the site employ visible, evident call to actions to persuade you or sell something? Reference URL(s): http://www.ted.com/talks/jamie_oliver

Yes No

Does the site employ an unconventional, unique interface design to persuade users to click? Reference URL(s): http://www.ted.com/talks/jamie_oliver

Yes No

ACCURACY There are few standards available on the web to verify the accuracy of information. It is the responsibility of the reader to beware of the information presented. Be sure to differentiate fact from opinion.

Is the information reliable? If the publisher is affiliated with a known institution, this could be a clue. The talks are given by killed professionals, peer reviewed scientists well established artists and designers. Reference URL(s): http://www.ted.com/about/our-‐organization/how-‐ted-‐works/debunking-‐ted-‐myths

Yes No

If statistics and other factual information are presented, are proper references given for the origin of the information? Reference URL(s): http://www.ted.com/talks/iwan_baan_ingenious_homes_in_unexpected_places

Yes No

From the reading you have already done on the subject does the information on the site seem accurate? Reference URL(s): http://www.ted.com/about/our-‐organization/how-‐ted-‐works/ted-‐brain-‐trust

Yes No

Is the information provided comparable to other sites on the same topic? Reference URL(s): TED talks does not have any direct competitor.

Yes No

Does the text follow basic rules of grammar, spelling and composition? Reference URL(s):

Yes No

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Is a bibliography or reference of sources list included? Reference URL(s): Not necessarily

Yes No

INTERFACE DESIGN

Balance and Symmetry Evidence of the ability to establish a sense of screen compositional balance with the use of repetition, rhythm, equal weight of screen elements, left and right, top and bottom. Add screenshot of interface indicating the area evaluated and give details about your rating:

Excellent Good Developing Weak N/A

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Proportion and Grouping Creating windows and groupings of data or text with aesthetically pleasing proportions. Add screenshot of interface indicating the area evaluated and give details about your rating:


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Colour Application Interface presents the ability to manipulate colour technically and expressively, understanding colour relationships and effective applications. Consider colour in backgrounds, text and navigation systems. Add screenshot of interface indicating the area evaluated and give details about your rating:


CALL TO ACTIONS AND ACTIONABLE ELEMENTS -‐ Follows the TED.com branding -‐ Primary actionable elements – Red -‐ Secondary actionable elements – Light gray

Forgiveness Evidence of having created an effective interface, the Web site is forgiving, instilling users with a sense of control and pace. Add screenshot of interface or diagram of a task indicating the area evaluated and give details about your rating:


I noticed that although the site had great design and information architecture but the complete user experience was not thought-‐through/implemented.

A lot of places where feedback can be given in the form of JavaScript type validation, it is missing.

Empty comment box and pressing ‘Submit content’ goes to blank error page, instead of showing error feedback on same screen so user can make correction.

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Search does not have autocomplete.

Search doesn’t provide any related keywords.

Screenshot added below.

Feedback Without feedback, users might not be sure that their action has actually been received and processed by the computer. Consider page download times and the use of visual and audio aids to response to expected delays, help features, task oriented help, Hints and tips. Add Screenshot of interface indicating the area evaluated and give details about your rating (2 Samples Max):


Related keywords missing. One of their latest videos is ‘Are you human?’ Could have given hint.

Error on same page or some error alert could have been better since I’d be on same page.

A better example on Facebook:

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Overall experience, the Interface of this Web site is: Fairly Good

Excellent Good Developing Weak Poor

Consider purpose, content, navigation, functionality/feedback and screen design elements to support you overall experience rating:

1) TED clearly lacks backend programmer and frontend UI developer expertise.– No feedbacks/validations

– Error is on a separate pages

– Search system could be improved.

2) Design and graphics is clearly at par with print design magazines.

3) Due to the browsing habits of TED content consumers, they get away without having a good internalsearch engine.

TED videos are also search via google most of the time as well. Their videos are also present on Youtube.

4) Content organisers/IA and content curators/managers are of utmost importance to them as each contenthas to be checked for correct tagging and categorization as well as massive amount of information on the site.

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User Interface Evaluation

Web site: bhphotovideo.com

WEB SITE CREDIBILITY

AUTHORITY Authority reveals that the person, institution or agency responsible for the site and its qualifications and knowledge.

Is it clear who developed the site? Reference URL(s): http://whois.domaintools.com/bhphotovideo.com

Yes No

Has the organization/author clearly provided all contact information including: e-‐mail address, snail mail address, phone number, and fax number? Reference URL(s): http://www.bhphotovideo.com/find/contactForm.jsp

Yes No

Has the organization/author clearly stated their qualifications, credentials, or provided background information, that gives them the authority to present the information on the site? Reference URL(s): Carries multiple brands. They have a blog and do product reviews but reviewers don’t require to be certified or qualified, because of the kind of product they sell .ie audio video gear.

Yes No

Is the site supported by a government agency? Reference URL(s): Online store for consumer products.

Yes No

PURPOSE The author should be clear about the purpose of the information presented in the site. Some sites are meant to inform, persuade, state an opinion, entertain, or parody something or someone.

What is the purpose of the site and does the content support it? Reference URL(s): http://www.bhphotovideo.com/c/browse/Professional-‐Video/ci/3755/N/4294545851

Yes No

Does the domain name of the site indicate its purpose? Reference URL(s): http://www.bhphotovideo.com/c/browse/Professional-‐Video/ci/3755/N/4294545851

Yes No

Is the site well organized and focused? Reference URL(s):] http://www.bhphotovideo.com/c/browse/Professional-‐Video/ci/3755/N/4294545851

Yes No

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Are the navigation labels appropriate for the topic of the site? Reference URL(s): http://www.bhphotovideo.com/c/browse/Professional-‐Video/ci/3755/N/4294545851

Yes No

Is the information geared toward a specific audience? Identify Audience: Audio Video professionals Reference URL: http://www.bhphotovideo.com/c/browse/Professional-‐Video/ci/3755/N/4294545851

Yes No

COVERAGE It is often difficult to assess the extent of coverage since the depth in a site, through the use of links, can be infinite. One organization may claim to present comprehensive coverage of a topic while another may cover just one aspect of a topic.

Is the web site valuable compared to others on the same topic? Review 2 similar sites for coverage: Reference URL(s): http://www.adorama.com/ and http://www.linkdelight.com/

Adorama a smaller competitor.

LinkDelight mainly focuses on accessory and hardware required by Photo Video industry.

Yes No

Does the site provide its own information instead of depending totally on outside links? Reference URL(s): http://www.bhphotovideo.com/c/product/964117-‐REG/blackmagic_design_blackmagic_pocket_cinema_camera.html

Yes No

Does the site have relevant outside links? Reference URL(s): http://www.bhphotovideo.com/c/product/964117-‐REG/blackmagic_design_blackmagic_pocket_cinema_camera.html

Yes No

Yes No

CURRENCY The currency of the site refers to: how current the information presented is and how often the site is updated or maintained. It is important to know when a site was created, when it was last updated, and if all of the links are current.

Is the date the information was first written given? Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Yes No

Is the date the information was last revised given? Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Yes No

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Are the links up-‐to-‐date and reliable? Reference URL(s):

Yes No

Is the site fully developed? (ie. no under construction or coming soon pages) Reference URL(s):

Yes No

OBJECTIVITY The objectivity of the site should be clear. Objective sites will present information with a minimum of bias, with a minimum intention to persuade.

Is the information presented with a particular bias? Explain particular bias: Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Yes No

Does the site uses advertising that may be a conflict of interest with the content? Reference URL(s): http://www.bhphotovideo.com/c/buy/Pro-‐Camcorders-‐Cameras/ci/16763/N/4256818817

Yes No

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Does the site employ visible, evident call to actions to persuade you or sell something? Reference URL(s): http://www.bhphotovideo.com/c/product/964117-‐REG/blackmagic_design_blackmagic_pocket_cinema_camera.html

Yes No

Does the site employ an unconventional, unique interface design to persuade users to click? Reference URL(s): http://www.bhphotovideo.com/c/product/964117-‐REG/blackmagic_design_blackmagic_pocket_cinema_camera.html

1. Primary Add to Cart2. Secondary Add to wishlist

Yes No

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3. Notify in stock4. Additional Upgrades5. Buying options

ACCURACY There are few standards available on the web to verify the accuracy of information. It is the responsibility of the reader to beware of the information presented. Be sure to differentiate fact from opinion.

Is the information reliable? If the publisher is affiliated with a known institution, this could be a clue. Reference URL(s): Phyical store in New York, USA http://www.bhphotovideo.com/find/locate.jsp

Yes No

If statistics and other factual information are presented, are proper references given for the origin of the information? Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Yes No

From the reading you have already done on the subject does the information on the site seem accurate? Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Yes No

Is the information provided comparable to other sites on the same topic? Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Comparable but the provide the overall in a very concise readable form and better graphics/illustrations.

Yes No

Does the text follow basic rules of grammar, spelling and composition? Reference URL(s): http://www.bhphotovideo.com/explora/photography/buying-‐guide/mirrorless-‐cameras-‐buying-‐guide

Yes No

Is a bibliography or reference of sources list included? Reference URL(s): It does not matter to them as they sell audio video gear.

Yes No

INTERFACE DESIGN

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Balance and Symmetry Evidence of the ability to establish a sense of screen compositional balance with the use of repetition, rhythm, equal weight of screen elements, left and right, top and bottom. Add screenshot of interface indicating the area evaluated and give details about your rating:


A little crowded in terms of design but functionally it works well and user flow is good and gives suggestions for more purchases(upgrade deals, additional warranties etc.).

Proportion and Grouping Creating windows and groupings of data or text with aesthetically pleasing proportions. Add screenshot of interface indicating the area evaluated and give details about your rating:


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Grouping is similar to most online shopping sites Purchase related option clustered together and display photographs on the right.

Colour Application Interface presents the ability to manipulate colour technically and expressively, understanding colour relationships and effective applications. Consider colour in backgrounds, text and navigation systems. Add screenshot of interface indicating the area evaluated and give details about your rating:


Its functional but can be made better.

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Forgiveness Evidence of having created an effective interface, the Web site is forgiving, instilling users with a sense of control and pace. Add screenshot of interface or diagram of a task indicating the area evaluated and give details about your rating:


Akshay Chauhan


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Feedback Without feedback, users might not be sure that their action has actually been received and processed by the computer. Consider page download times and the use of visual and audio aids to response to expected delays, help features, task oriented help, Hints and tips. Add Screenshot of interface indicating the area evaluated and give details about your rating (2 Samples Max):


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Overall experience, the Interface of this Web site is:

Excellent Good Developing Weak Poor

Consider purpose, content, navigation, functionality/feedback and screen design elements to support you overall experience rating:

1) I use this site personally, find it functional.

2) It is not very clear, you need to read information clearly to find what you need.

You rely more on recall from last use than recognition.

3) BHPhotovideo has information (Customer reviews, Suggest this to a friend and rating) that is just enoughto convince you to buy or not buy the product. ‘See image’

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4) Categorization of Products and Filtering is very quite good.

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5) It allows users to create multiple Wishlists, which I find very useful, since I like to have a separate list ofPhotography, audio and video equipment that I need. At some cases I do go back and buy things that I can buy and add value to my work.

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