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of the same marketers say without integrated data they cannot effectively manage the customer journey

¡  Digital marketing landscape ¡  Data silo challenge ¡  Unified data layer & unified marketing ¡  Case studies

Agenda!

1

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DIGITAL MARKETING LANDSCAPE!

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Marketing Technology Landscape!

3

4 Weeks to Deploy a Tag

+2,000 MARKETING

TECHNOLOGIES

8 Hours in a Work

Day

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How did we get here?!

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Fragmented data, non-correlated visitor profiles…!A/B Testing Ad Networks

Affiliate Marketing

Analytics

Chat

Email Marketing

Lead Nurturing Marketing Automation

Personalization

Search Engine Marketing

Visitor Remarketing

Visitor Retargeting

Banner Ads Social Marketing

Voice of Customer

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Data silo = Marketing silo!

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UNIFIED DIGITAL DATA!

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Data unification pays off!

Source: The Path to Unified Marketing

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Cross Channel unification pays off!

50%-100% ROI

IMPROVEMENT OVER TIME

30%-50% CPA IMPROVEMENT

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But it is challenging…!

Source: The Path to Unified Marketing

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Traditional integration methods are too complex!

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TMS brings order to marketing chaos!A/B Testing Ad Networks

Affiliate Marketing

Email Marketing

Lead Nurturing Marketing Automation

Voice of Customer

Analytics

Chat

Banner Ads

Personalization

Search Engine Marketing

Visitor Remarketing

Visitor Retargeting

Social Marketing

•  A/B Testing •  Ad Networks

•  Affiliate Marketing

•  Email Marketing •  Lead Nurturing

•  Marketing Automation

•  Analytics •  Banner Ads

•  Chat

•  Personalization •  SEM

•  Social Marketing

•  Visitor Remarketing •  Visitor Retargeting

•  Voice of Customer

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Define—Your one true definition of data across all your digital assets and customer interactions

Control—Your ability to standardize and control data distribution to vendors Enrich—Your ability to enrich data to include visitor attributes and insights across technology platforms

The Data Layer is Core to the Solution!

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Solution: Real Time Marketing Data Platform!

¡  Standardized data layer for digital data collection ¡  Data enrichment capability ¡  Segmentation capability ¡  Connect with digital marketing ecosystem

–  Via tags –  Via APIs

¡  Real-Time ¡  Cross-channel

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Unified Marketing!

¡  Unified view of customer –  Across digital channels –  Across devices –  Across touch-points

¡  Deep dive visitor profile and segmentation ¡  Real-time exposure of unified data and

segments ¡ Consistent, cohesive messaging across digital

touch-points

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BUILD YOUR OWN MARKETING CLOUD!

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Marketing Clouds Are Growing!

17

1000s of best-of-breed

point solutions

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But No One Cloud Solves All!

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Advertising - Advertising - Advertising Advertising

- - - - - Affiliate Marketing

Analytics Analytics - Analytics Analytics Analytics

A/B Testing - - - - A/B Testing

- - - - - Content Testing

- - CRM CRM CRM CRM

Email Marketing Email Marketing Email Marketing Email Marketing - Email Marketing

- MA MA MA MA MA

- - - - - Automation

- - - - - Retargeting

Social - Social - - Social

1000s of best-of-breed

point solutions

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So, Build Your Own Marketing Cloud!

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Advertising - Advertising - Advertising Advertising

- - - - - Affiliate Marketing

Analytics Analytics - Analytics Analytics Analytics

A/B Testing - - - - A/B Testing

- - - - - Content Testing

- - CRM CRM CRM CRM

Email Marketing Email Marketing Email Marketing Email Marketing - Email Marketing

- MA MA MA MA MA

- - - - - Automation

- - - - - Retargeting

Social - Social - - Social

Tealium iQ & AudienceStream

1000s of best-of-breed

point solutions

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CASE STUDIES!

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Example Case Study!

¡ Feed offline profile data ¡ Retarget using offline

data ¡ Customized advertising

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Example Case Study!

¡  Brick & mortar customer –  Large catalog and store presence

¡  Does online marketing result in store sales?

¡  Feed store sales data to Tealium ¡ Match users against online

campaigns ¡  Trigger conversion requests to

retargeting vendor to close the loop

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Unified Marketing is Not a Myth

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About Tealium!

24

Customers Vendors

500+

Sites

20K

Transactions

$75B+ ~800

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Tealium Leads the Market!

US HEADQUARTERS 11085 Torreyana Road, San Diego, CA 92121+1 (858) 779-1344

Thank You!For sales contact David Spokane: 1 (847) 821.0145 | david@tealium.com