2016 unified marketing program guide
TRANSCRIPT
Unified Marketing 2016
–Goals and message
–Products
–Process and timeline
–Contact information
Our Goals:
Invite United Ways across North Carolina, South Carolina, Virginia and others to share a common message and graphic look for 2016 marketing materials.
Create message and products that resonate with investors, strengthen communication about United Way work, and increase brand equity – We are problem solvers!
Offer access to graphic designer for customization needs (if staff or software not available), and access to online portal for download of template, upload of completed material, and ordering process through the printer of choice, Classic.
Cost savings result for everyone!
Message Development/Results
“A Stronger Community Begins with You” How you responded – what we heard! • Message was received well last year – make more personal • Improve emotional bond with investors/volunteers • Make the ask – but provide an opportunity to report results • Continue to move toward Community Impact emphasis
Product Listing - Print
Bookmark
Three panel brochure
Rack Card (English and Spanish)
Posters: Give Confidence
Thanks Hope
Goal Inspire
Strength
Tent Card – 3-sided
Presentation Folder Label
BOOKMARK Size: 2” x 7.5” Can be customized with your: • Logo (both sides) • Pictures (must be adaptable to
the circles) • Website (both sides) • QR Code or “text to give”
option could be added at the bottom under your website information
Cost: $ .06/each Usage best practices: • Leave behinds for small
meetings • Give-a-ways at large events –
especially those with an education focus
• Conversation starter
3-PANEL BROCHURE
(Front)
Size Flat: 11” x 8.5” Folded: 3.6875” x 8.5” Customization: • Finding solutions
(story) • Quote from a Board
Member or Community Volunteer/Leader (line limitation applies - note that quotation marks are static)
• UW Name • Website • Logo • Boy on front could be
changed – but note that it is a silhouette image
Cost: $ 0.10/each
Art work set up for printer OUTSIDE OF BROCHURE: Panel Width (from left) 3.625” 3.6875” 3.6875” Position of fold from left 3.625” 7.3125” INSIDE OF BROCHURE: Panel Width (from left) 3.6875” 3.6875” 3.625” Position of fold from left 3.6875” 7.375”
3-PANEL BROCHURE (Back) Customization: • Providing Hope –
UW Name • Providing Hope –
language • “We’re making
progress” – Statistics about your community impact work.
• Pictures in circles can be changed
• If you want to add QR Code or “text to give” information – best place would be to remove logo on middle front panel
• Website NOTE: Language auto flows around the picture.
Photo in the middle cannot be customized.
TWO-SIDED RACK CARD Size: 3.75” x 8.5” Fits into #10 letter envelope Customization: • Website • UW Name • Replace pictures under “Providing Hope” Cost: $.09/each
TW0-SIDED RACK CARD Size: 3.75” x 8.5” Fits into a #10 letter envelope Customization: • Website • UW Name • Replace pictures under “Providing Hope” Cost: $.09/each ***SPANISH RACK CARD ONLY AVAILABLE FOR ORDER AND PRINT IN ROUND ONE***
“GIVE” Poster 11 x 17 – Vertical Customization: • Website • UW Logo Cost: $ 0.55/each Note: Do to customization options, all posters will be printed single-sided
“THANKS Poster” 11 x 17 Vertical Customization: • Website • Logo • Language Cost: $ 0.55/each
“GOAL” Poster 11 x 17 Vertical Customization: • Website • Logo • Use for monetary goal
or impact goal. Can manually add language about # of lives impacted versus dollars raised
Cost: $ 0.55/each
FOCUS POSTERS 11 x 17 Horizontal Customization for all posters: • Replace images • Replace language copy • Change logo Confidence: Financial Stability Hope: Health Customization: • UW Logo
Cost: $ 0.55/each
FOCUS POSTER 11 x 17 Horizontal Inspire: Education Strength: Basic Needs/Overall Cost: $ 0.55/each
3-SIDED TENT CARD (Slits and notches – color bleed into tabs) Flat Size: 16.5” x 8” ONLY AVAILABLE FOR PRINT IN ROUND ONE Folded, Assembled Tent Card Size: 5” x 8” Customization: Website, UW Logo, United Way name, QR code or text to give information Cost: $ 0.90/each
GENERAL LABEL FOR MANY USES INCLUDING PRESENTATION FOLDERS: Size: 5.5” x 4.25” Cost: $ 0.15/each Customization: • UW Logo • Website
Pricing/Minimum Order Qtys. Sign Type Unit Price Minimum Order Qty
3-panel Brochure $0.10 500
"Goal" 11 x 17 Posters (1 sided) $0.55 10
"Thank you" 11 x 17 Posters (1 sided) $0.55 10
"Give" 11 x 17 Posters (1 sided) $0.55 10
“Confidence" 11 x 17 Posters (1 sided) $0.55 10
“Hope" 11 x 17 Posters (1 sided) $0.55 10
“Inspire" 11 x 17 Posters (1 sided) $0.55 10
“Strength" 11 x 17 Posters (1 sided) $0.55 10
Rack Cards $0.09 50
Bookmarks $0.06 200
Tent Cards $0.90 50
Labels $0.15 100
United Marketing Campaign Store
New for 2016! The United Marketing Campaign Store is an online resource
where you can customize and order marketing materials from one central location.
Control: You will be in control of designing and ordering your county’s materials directly with the vendor. Ease of use: UWC Store is a “one-stop-shop” for marketing materials. Customize and place your orders all in one place. Save: UWC Store allows you to customize templates tailored to your individual United Way, without the added cost of design software. Gang print savings! *There will be opportunity for download of fonts, pictures, and files
United Marketing Campaign Store Instructions
1. GO TO: http://inspire.cgraphics.com/uStore 2. Click on “Create an account” 3. Enter profile information. 4. Click “Continue Shopping” button 5. Click on item you would like to order 6. Click “Place order” button 7. Customize template or upload your own print-
ready PDF 8. Click “Next” 9. Enter in quantity you wish to order 10. Click green “proof” button and review proof 11. When approved, click “proof approved” 12. Click “Add to cart” button 13. Continue shopping or checkout 14. Enter/Review shipping and billing addresses 15. Place order!
United Marketing Campaign Store
More Information A more comprehensive demonstration will be available
online the week of March 7. Things to keep in mind: ALL PRINT ORDERS THROUGH CLASSIC MUST BE PLACED THROUGH UNIFIED MARKETING CAMPAIGN STORE. If you wish to customize beyond the offerings on Unified Marketing Campaign Store, please reach out to Bonnie Emadi for design service or use your own staff resources. Bonnie will be able to provide you with print-ready pdfs, which you can then upload to UWC Store.
NOTE: Classic Graphics will not be providing design services.
NEED HELP? contact us @ [email protected] or call 704-597-9015.
Resource for Graphic Design Bonnie Emadi
I’ve been a graphic designer for over 20 years, and have experience working with both corporate and non-profit organizations. Designing attractive and cost effective marketing materials is my passion! My many years as a designer and managing art director for Bank of America taught me the importance of maintaining brand consistency, a concept I was eager to implement when I joined United Way of Central Carolinas. My first year at United Way I initiated brand standards where there had been none, and reduced the cost of fundraising campaign materials and stationery by 50%. Later, I was excited to be selected as the Charlotte representative leading an annual collaboration of over 25 United Ways, with the goals of increasing brand consistency and decreasing production costs. The result was tremendous- affordable, consistent campaign materials for many United Ways in our region who otherwise could not have afforded professional-looking materials. Since leaving United Way of Central Carolinas 5 years ago, I have continued working with other North Carolina UW's on a freelance basis. I also do graphic design projects for UNC Charlotte, Hospice and Palliative Care Charlotte Region, Automated Solutions, Pat's Place, International House, Communities in Schools, and Foodbuy (Compass Food Group).
Bonnie Emadi has worked with United Way of North Carolina for more than 15 years, providing design assistance for the Unified Marketing initiative. She can be reached at [email protected] or 704-332-4966.
Order I Production I Shipping Timeline
ROUND ONE: (Classic will not provide design assistance)
• March 14 – April 15 – United Marketing Campaign Store open for template customization
and order placing with Classic
*NOTE: that the online portal will CLOSE for ordering on 4/15/16 at 5:00PM. You will NOT be able to place orders after that time for Round ONE printing. If you wish to place an order after April 15 but before Round TWO printing, contact Brad Gsell at [email protected]. Your order will be treated as a “stand-alone” order and will incur upcharges.
• April 18-29 – Printing by Classic with all product shipped on or before May 1.
*** PLEASE NOTE THAT SPANISH RACK CARD and TENT CARDS WILL ONLY BE PRINTED IN ROUND ONE***
Order I Production I Shipping Timeline
ROUND TWO: (Classic will not provide design assistance)
• May 2-June 17
– United Marketing Campaign Store open for template customization and order placing with Classic
*NOTE: that the online portal will CLOSE for ordering on 6/17/16 at 5:00PM. You will NOT be able to place orders after that time for Round ONE printing. If you wish to place an order after June 17, contact Brad Gsell at [email protected]. Your order will be treated as a “stand-alone” order and will incur upcharges.
• June 20-30
– Printing by Classic with all product shipped on or before
July 1
T-Shirts – E.A. Graphics LIVE UNITED t-shirt with local United Way customization on back – top near neckline.
Visit E.A. Graphics United Way page – http://eagraphics.net/uwapparel to learn more about color and print availability.
Order minimum 48 pieces. Localization included for no additional charge. Email Sarah directly for pricing on orders less than 48.
White shirts S-XL with black printing $3.20 each (includes shipping) (XXL adds $1.00/$4.20 each)
Black or color of choice shirt S-XL $4.65 each (includes shipping) (XXL adds $1.00/$5.65 each)
“SPECIAL EVENT” t-shirts with custom design are also available.
E.A. Graphics Contact: Sarah Descamps [email protected]
Online ordering direct with E.A. Graphics. No particular timeline to meet.
FamilyWize: • Compliment to marketing strategy and products • Message resonates with investors/volunteers/resource development • Opportunity for health component focus in your United Way • Data sharing opportunities to measure impact • Free materials – flyers, rack cards, prescription savings cards
Questions Unified Marketing process: Anita Barker 919-834-5200 United Way of North Carolina [email protected] www.unitedwaync.org Design assistance for print materials: Bonnie Emadi 704-332-4966 [email protected] Online print portal: Jenni Ramsay 800-368-1056 [email protected] [email protected]
http://inspire.cgraphics.com/uStore T-Shirt production and order: Sarah Descamps 586-726-1400 Ext. 8161 [email protected] FamilyWize program and products: Carolina Fojo 301-537-8194 [email protected]